Syrup Marketing

Syrup Marketing Bringing B2B Marketing Chaos to Order. Specialties: B2B Services | SaaS A look at some of our work: https://syrupmarketing.com/results/

We are a driven team creating meaningful results. Our systematic approach to brand and marketing gives you focus, confidence and growth. We love turning competitors into champions.

Your SEO person shouldn't handle AEO.
09/01/2026

Your SEO person shouldn't handle AEO.

Many of you know and love her for her incredible energy, unwavering support, and knack for making every project (and eve...
08/30/2026

Many of you know and love her for her incredible energy, unwavering support, and knack for making every project (and every person) feel special!

Happy birthday to someone who makes Syrup sweeter! ✨🥞

08/28/2026

Did you know that in the last 5 years, customer acquisition costs have increased by roughly 60%?

B2B leaders often get stuck on this number. It begs the question: "How can I lower this?"

CAC is influenced by dozens of factors, but B2B leaders often focus on CAC alone rather than viewing it through an LTV lens.

Customer lifetime value (or LTV) is better optimizeed by different efforts that retain your current buyers such as:

👉 Offering premium products and services
👉 Highly targeting audiences
👉 Implementing new ways to solve buyers' problems

Once you begin focusing on expanding LTV over CAC, your business will become stronger.

Dripping with 5-star reviews and real client love! 🥞 ⭐ Our clients love that we don't just bring creative ideas, we brin...
08/19/2026

Dripping with 5-star reviews and real client love! 🥞 ⭐

Our clients love that we don't just bring creative ideas, we bring creative ideas that actually work with your strategy.

Two decades of Lars Miller! (That's a lot of lines of code, solved problems, and things made beautifully.)Behind every w...
08/17/2026

Two decades of Lars Miller! (That's a lot of lines of code, solved problems, and things made beautifully.)

Behind every website he builds is a question: How do I make this intuitive for the people using it? That obsession shows in everything he creates.

Thank you for holding down the foundation, both here at Syrup and on that bass of yours. 🎸

Cheers to 20 years! 🥞

So you see blue and purple, right? Don't overthink it!In 2026, being visible in search results is no longer just about G...
08/14/2026

So you see blue and purple, right? Don't overthink it!

In 2026, being visible in search results is no longer just about Google.

Your buyers are shifting to faster methods of finding you, and AI is where the shift is happening.

Buyers are leaning towards platforms like ChatGPT, Perplexity, Claude and much more to find brands.

This begs the question, are you actually optimizing your digital efforts to show up there?

We recently audited our own AI visibility at Syrup, and our results were astonishing.

Your buyers have switched, are you willing to too?

08/12/2026

Is your brand exploring AI visibility?

In 2026, buyers are 4–5x more likely to convert when your brand appears in AI search results. More importantly, today's buyers are self-directed, meaning they're exploring options independently rather than waiting for direct outreach from brands.

Jason Ogden, President at Syrup, breaks down why strategic AI investments are essential for brands looking to stay competitive and drive measurable returns.

The conversation explores how visibility in AI-powered search and discovery platforms directly impacts bottom-line results.

Can you prove ROI on the majority of your marketing dollars?Most teams can't because they treat the budget as an expense...
08/10/2026

Can you prove ROI on the majority of your marketing dollars?

Most teams can't because they treat the budget as an expense to justify at year-end, not capital to grow.

The fix is to stop evaluating everything on the same clock.

Investing (not budgeting) for these three buckets is a proven strategy to help you see real ROI:

👉 Performance marketing
👉Transformation marketing
👉R&D

We audited our own AI visibility, and our results weren't what we expected.We started with two prompts. Are you trying t...
08/05/2026

We audited our own AI visibility, and our results weren't what we expected.

We started with two prompts.

Are you trying this audit? Let us know how it went in the comments.

Marketing and Sales: the two major engines behind growing a B2B brand.Often, these teams are misaligned and don't share ...
08/03/2026

Marketing and Sales: the two major engines behind growing a B2B brand.

Often, these teams are misaligned and don't share a common goal, which makes closing deals harder and harder.

They both need each other to be successful. Follow these 3 practices to ensure your teams can perform at their best.

Address

976 Brady Avenue NW Suite 100
Atlanta, GA
30318

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

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