Primary Theory

Primary Theory A creative agency passionate about developing and nurturing authentic stories that drive change.

  thrives on compelling compositions. In rural Alabama, I took numerous attempts at this shot to strike the right balanc...
06/06/2023

thrives on compelling compositions. In rural Alabama, I took numerous attempts at this shot to strike the right balance.

06/01/2023

We created an international brand identity for Spin Logic to instill quality and trust in their global markets.

Design

Add a little white space in your life! We love Jocelyn K. Glei’s take on decluttering your workflow by scheduling time t...
06/28/2019

Add a little white space in your life! We love Jocelyn K. Glei’s take on decluttering your workflow by scheduling time to zone out and free your mind.

Check it out:

Have your preserved enough “white space” within your daily workflow? Or does the way that you design your day look extremely busy and cluttered?

We love Catlanta's fun sense of design and ability to capture the feline spirit! Here's "Cabbage Kitten" for today's   😻
06/24/2019

We love Catlanta's fun sense of design and ability to capture the feline spirit! Here's "Cabbage Kitten" for today's 😻

Nothing like starting the week off by admiring Cabbagetown's talented artists including one of our favs: Yoyo FerroHappy...
05/06/2019

Nothing like starting the week off by admiring Cabbagetown's talented artists including one of our favs: Yoyo Ferro
Happy !

One year ago today, we moved our HR to Cabbagetown. The space has grown so much since it was first renovated!
05/02/2019

One year ago today, we moved our HR to Cabbagetown. The space has grown so much since it was first renovated!

Today, we’re at Moxie’s   talking about the future! We're exploring technologies that will change the way we work, conne...
04/30/2019

Today, we’re at Moxie’s talking about the future! We're exploring technologies that will change the way we work, connect, and experience content.

We love Southern Artists! If you haven't already, check out this inspirational exhibit of self-taught artists at the Hig...
04/12/2019

We love Southern Artists! If you haven't already, check out this inspirational exhibit of self-taught artists at the High Museum of Art, Atlanta

During a series of road trips throughout the South in the 1980s and '90s, photographers Guy Mendes, Roger Manley and poet Jonathan Williams documented the work of self-taught artists across the region. They were there to capture the work for posterity and to tip their hats to the artists in apprecia...

A little inspiration for the end of your work day ✨
04/09/2019

A little inspiration for the end of your work day ✨

03/29/2019

Earlier this year, we partnered with our friends over at Conscious Capitalism Atlanta to help them define a unique brand personality with the Love & Humanity in Business campaign.

Learn about the project on our site:
http://www.primarytheory.com/conscious-capitalism/

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Atlanta, GA
30316

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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Our Story

Connecting the dots between creative marketing and compelling design.