04/26/2026
🌇 ATL Culture House positions Atlanta on global stage.
🌎 Atlanta has unveiled the ATL Culture House
a 23,000-square-foot cultural hub inside The Center, formerly CNN Center. Timed with the FIFA World Cup, the initiative showcases Atlanta's creative identity
through art, music, and design. More than a remporary activation, it signals a long-term strategy to position Atlanta as a globa cultural capital, blending branding witk civic pride.
A Cultural Hub Anchored in the World Cup
The ATL Culture House, spanning 23,000 square feet inside The CTR (formerly CNN Center), has been unveiled as Atlanta's centerpiece for the FIFA World Cup 2026. Running from June 14 to July 14, the hub will host eight signature activations
including live performances, film screenings, artist talks, and youth programming. With Atlanta set to host eight matches, including a semifinal at Mercedes-Benz Stadium, city leaders see the influx of fans as an opportunity to showcase Atlanta's creative identity alongside the global sporting spectacle.