Decooda

03/16/2022

Decooda has joined , the leading change and transformation consultancy. This partnership will enable richer data-driven and evidence-based decisions that bring people to the center of any transformation. Read all about it here:

We bring smart strategies and hands-on ex*****on to industries facing tough business challenges. Our unique blend of experienced know-how and original thinking delivers great results.

05/26/2020

The way that individuals feel about, think about, and interpret the world around them can have profound effects on decision making and behavior.

http://decooda.com/portfolio/consumer-behavior-the-affect-cognition-link/

Unlike any other analytics platform, Decooda’s proprietary big-data platform is capable of delivering actionable insights in real time regarding consumers’ affective and cognitive experiences. By understanding these two types of experiences, users of our platform are able to gain a 360 view... D...

05/08/2020

Word of the day: Verboten
Despite its spelling, the adjective verboten is not at all related to the word verb. Instead, verboten comes from the German word farboten, the past participle of the verb farbioten, meaning "to forbid."

Verboten is used to describe things that are forbidden according to a law or a highly regarded authority. There's also the rarely used noun verboten, meaning "something forbidden by authority," as in "well-established verbotens."

02/20/2020

Understanding how your customers feel, and why, is essential for creating deep and satisfying brand experiences.

Understanding how your customers feel, and why, is essential for creating deep and satisfying brand experiences. Download

02/13/2020

Just because your customers talk about something a lot does not necessarily mean that those topics are important, or that they will influence customer behavior.
You must be able to distinguish between topics your customers TALK about and topics your customers CARE about.

Cultivating a customer-centric culture with Decooda Impact Analysis One of the biggest challenges companies face is getting their teams to embrace a culture of customer advocacy. The Decooda Impact Analysis reveals the granular emotions and cognitive insights of the customer experience that get ever...

02/10/2020

The company of the future is thoughtful and looks outside its office walls to do good in the world and create real change.
http://bit.ly/31IGbD1

The company of the future has a soul—it has a purpose and contributes to the well-being of its customers, employees and community.Instead of focusing solely on the balance sheet, we need capitalism with a conscious.

02/07/2020

Achieving a CX obsessed culture is not the same thing as implementing a CX program.

Leaders of professional services firms who are tasked with implementing CX programs are often looking for the best way to join the CX movement.

02/04/2020

Our clients have learned that strategy drives structure. If CX is a top priority, the organization should be structured around it.

Three Root Causes and Their Solutions. At Decooda, we believe that underperforming CX programs have three distinct root causes: 1) Lack of Strategic and Structural Alignment 2) Misunderstanding the True Voice of Customers and Employees 3) Little connection between the Employee Experience and Custome...

01/31/2020

Word of the day: Sagacious

01/30/2020

Under performing CX programs have three distinct root causes.

Under performing CX programs have three distinct root causes. Decooda provides the solution. Download

01/28/2020

Instead of asking your customers to play 20 questions, and either annoying them or wearing them out, we ask an Imaginative Question that gets to the heart of what customers are really feeling, and why.
Kirsten Zapiec

Too Broad to be Actionable. We’ve seen this situation all too often: The C-Suite lives and dies by the NPS score. That easy-to-understand, but greatly oversimplified metric continually makes its way into the highest-level company presentations, including earnings reports. And every time the latest...

01/23/2020

Preference-driven questions may reveal more about a person than simply the question they are asking.

What we Ask (and What it Means) Simon Sinek taught us all the value of entering into a challenge by answering the “Why” question in his brilliant Ted Talk: “Start with Why.” But not everybody instinctively starts with why. Different personalities prefer different questions. Ideators start wi...