10/15/2026
Giving Tuesday isn't just about the dollars raised. 📈
If your real goal is a stronger culture of philanthropy and better donor retention, the approach has to shift.
On our recent webinar, guest Joanna Hogan shared a key insight: changing that culture starts with education, not just asks. Instead of only reaching out when you need funding, invite people into the work itself. Show them what their support makes possible and help them see themselves as part of the mission.
When donors feel involved rather than solicited, that connection tends to last well beyond one campaign. 🤝
Culture change takes time, but it starts with how you invite people in.
Watch the full conversation: https://www.infinitegiving.com/blog/laying-the-foundation-for-year-end-generosity