KB Works

07/30/2019

How many of you have used a chat widget on a website for support or for getting help with a website before? Is it annoying when they message you first, asking you if you need help, or do you like the proactive help?

We wrote a short piece on why live chat is important here:

Live chat is a really important feature to have on your website. With instant access to support, your users will most likely shop again on your website.

07/26/2019

If you manage your own social media, you’ve probably wondered where you should spend the bulk of your social media time.Instagram? Twitter? Facebook?

Want to know the right answer? None of the above. Don’t spend hours on Twitter and Facebook and instead opt to spend more time developing blog content. And not just any blog content, but quality content that delivers value to your community.

Below are 5 reasons why you need a blog now:

https://kbworks.org/digital-marketing/why-your-business-needs-a-blog/

07/25/2019

Google Analytics is a free Google product you can install that collects visitor behavioral data from your website. This data is used to create reports that provide insight into how visitors are using your website and how to improve future online marketing campaigns. In this post, we will outline the five Google Analytics Metrics that businesses need to run.

https://kbworks.org/web/5-important-google-analytics-metrics-you-should-track/

07/24/2019

There are many things to think about as you start looking around for e-commerce site solutions, tips, and services that can help you. It’s also important to prepare yourself with plenty of research and data. The more time you invest into the research and planning, the more likely you will end up with an e-commerce site that will make sales and grow along with your business.

Here are some tips and questions you should ask about your eCommerce marketing plans.

https://kbworks.org/digital-marketing/five-tips-for-your-ecommerce-marketing/

07/23/2019

As a business and website owner, you don’t have the time or resources to train yourself in marketing, SEO, and web design. You’ve got a business to run! Even the most capable business owners can’t be their own marketing and web experts—they need a full-service digital marketing agency like KB Works.

A good digital marketing agency is staffed with a team of specialists who are experts in their own particular facet of digital marketing. They experts that cover a wide range of different areas like content creation, SEO, web, and UX design.

Learn more about what KB Works has to offer and how we can help your business grow:
https://kbworks.org/digital-marketing/why-your-business-needs-a-digital-marketing-agency/

07/22/2019

What exactly does developing an SEO strategy entail? Content creation? Link building? Social media? Over the past years, the SEO world has really been turned on its head and back again. Google and other tech companies are constantly updating and changing their search algorithms. Check out our guide on the best SEO strategies for the rest of 2019.

Need to know the best SEO strategies for 2019? Look no further. Learn how to take your website to the next level with these tips and suggestions.

07/12/2019

The average person makes a subconscious judgment about a product, website color scheme, or brand within 90 seconds of first exposure to it. Talk about the importance of first impressions…

As visual creatures, one of the main things that stick out to us about a website, in addition to the font of a webpage is the color scheme present in the logo and on the page. Different colors subconsciously trigger certain emotions in us, and certain colors go better together than with others.

Different colors symbolize and evoke different emotions. So when choosing the colors to represent your brand and website color schemes, it is important to decide exactly what your brand is trying to convey and who your target audience is.

Learn more here: http://bit.ly/2NE6RRR

07/11/2019

Just how a house isn’t built until an architect layouts out the plan and the foundations are built, websites should be strategically planned with a site map. A site map is a hierarchical structure of a website’s pages. In addition to a listing of the pages, site maps also typically include details regarding the purpose, intent, content, and functionality of each page.Having a clear plan on what pages will be needed, how they will be organized, and what the site map is will dramatically speed up web development time, lower cost, and reduce the amount of time making back-and-forth edits and reorganizations.

Following these steps will help ensure your site mapping process yields great results and explain how to make a sitemap: http://bit.ly/2NH5qCe

07/10/2019

While implementing a conversion rate optimization (CRO) strategy may seem like a daunting task, imagine what improving your conversion rate by even 3% would mean to your monthly sales revenue. That seemingly small 3% increase multiplied over the course of several years could compound into a lot of money you otherwise wouldn’t have earned. If you’re a eCommerce website owner, improving your conversion rates may not seem like a priority; after all, you’re probably already growing and hitting your goals. However, investing a just a few small adjustments that you may not be making already could take your business to the next level.

Here are 10 ways to improve your eCommerce conversion rates:

What to boost your eCommerce conversion rates and drive up traffic and sales? Here are 10 ways to improve your eCommerce conversion rates.

07/09/2019

Website performance has become more important than ever in recent years. Providing a fast online experience is one of the best ways to retain website visitors, which in turn can lead to more conversions and sales. On the other hand, having a slow or non-mobile friendly website will result in a higher bounce rate and potential loss of sales. In this article, we’ll cover how to improve WordPress performance for speed.

https://kbworks.org/web/how-to-improve-wordpress-performance/

07/02/2019

10 Reasons Why Your Website Absolutely Needs SEO

SEO will certainly improve a website’s overall searchability and visibility, but what other real value does it offer? Why is SEO so important? Why should you bother? After all, you have a website already. You’ve got a few posts going out across social media and have enough sales to keep you going steady. Why invest in SEO in the first place?

These 10 reasons should offer some clarity, regardless of the industry or business size, as to why businesses need SEO to take their game to the next level:

What is SEO (search engine optimization) and why does your business need it? In this guide, KB Works provides 15 reasons why you should care.