DIY Tourism

06/10/2026

Know Why Your Work Matters: Creating More Meaningful Visitor Experiences Through Purpose - Discover how understanding the purpose of tourism roles enhances visitor experiences, fosters community pride, and strengthens local economies.

Discover how understanding the purpose of tourism roles enhances visitor experiences, fosters community pride, and strengthens local economies.

06/09/2026

Tourism is changing rapidly — but one thing remains constant:

People remember people.

In the newest episode of Business Class, I sat down with Rachel Thompson, Executive Director of Visit Greater St. Cloud, for a thoughtful conversation about destination leadership, AI, storytelling, Restaurant Week campaigns, and the importance of human connection in tourism.

A few themes we explored:
• Why authentic stories outperform polished marketing
• How tourism supports local businesses and communities
• The role of AI in enhancing — not replacing — hospitality
• Leadership lessons around delegation and team culture
• Why curiosity and learning matter more than ever

Rachel brought incredible insight, warmth, and perspective to this conversation.

Give it a listen and let us know your favorite takeaway.

Explore the evolving landscape of tourism with insights on human connection, storytelling, and the strategic use of technology from Rachel Thompson.

06/08/2026

Curiosity & Generosity: The Culture Behind Exceptional Tourism Experiences - Explore how curiosity and generosity shape exceptional tourism experiences, fostering a culture of learning, collaboration, and community empowerment in the industry.

Explore how curiosity and generosity shape exceptional tourism experiences, fostering a culture of learning, collaboration, and community empowerment in the industry.

06/06/2026

How to Measure Tourism Ambassador Training Impact in 2026

Discover how to effectively measure the impact of tourism ambassador training, linking it to visitor outcomes and demonstrating ROI for your destination.

06/06/2026

Why Wellbeing Travel Matters for Destinations, Tour Operators, and Travel Advisors? - Discover why wellbeing travel is reshaping tourism, offering destinations, tour operators, and travel advisors a strategic advantage in a changing market.

Discover why wellbeing travel is reshaping tourism, offering destinations, tour operators, and travel advisors a strategic advantage in a changing market.

06/05/2026

7 Instructional Design Deliverables for DMO Training

Explore seven essential instructional design deliverables that will enhance DMO training, aligning workforce development with strategic tourism goals for 2026.

06/04/2026

Learn Tourism Cares! 💗 Through our partnership with Tourism Cares, we invest in social and environmental impact organizations that provide real and sustainable change, and many direct economic benefits, for communities 🌎 worldwide.

Like us, Tourism Cares is leading with empathy and helping to create experiences that are Transformative, Engaging, and Accessible - when you bring the TEA® learning and growth is sure to follow. This work isn't just about what's right for our industry, is about what’s right for travelers and the places they visit.

We encourage you to explore the amazing initiatives Tourism Cares is supporting around the globe and join the community: https://hubs.ly/Q04jLdP_0.

06/03/2026

How Tourism Ambassador Training Improves Frontline Service

Discover how tourism ambassador training enhances frontline service, boosts visitor experiences, and fosters a culture of continuous learning in the hospitality industry.

06/02/2026

What makes a destination truly unforgettable?

In the newest episode of Business Class, Andia Ravariere, CEO of the Nevis Tourism Authority, shares a powerful perspective on:
✅ Authentic tourism experiences
✅ Community-based tourism development
✅ Sustainable livelihoods through tourism
✅ Caribbean collaboration over competition
✅ Leadership, culture, and human connection

One quote that stood out:

“Every destination has its own uniqueness, its own distinct identity.”

This conversation is thoughtful, inspiring, and highly relevant for tourism professionals focused on stewardship, destination development, and authentic visitor experiences.

🎧 Listen here:

Discover how Andia Ravariere, CEO of the Nevis Tourism Authority, promotes authentic experiences and community empowerment in tourism for sustainable growth.

05/29/2026

⌛ Your history is valuable. But is it connected, visible, and engaging for today’s travelers?

In our next Learn Tourism Talks webinar, special guest Heidi Schlag of Heritage Tourism Studio will share how heritage destinations, museums, byways, and cultural organizations can work together to create stronger visitor experiences through storytelling, interpretation, and technology.

💡 This is a practical conversation about the future of heritage tourism and how communities can preserve what matters while growing sustainably.

🗓️ Join us to:

🔸Learn how technology and storytelling are reshaping visitor expectations in heritage and cultural tourism
🔸Explore practical ways to connect historical assets, local stories, and regional experiences into a stronger visitor journey
🔸Discover how thoughtful interpretation and digital engagement can support community stewardship, visibility, and long-term tourism growth

Register here:

Join the nerds at Learn Tourism every month to explore the lastest trends, strategies, and tools available to support your community in buidling resilience, fostering stewardship, and driving economic growth.