Rainmaker Digital Communications

04/03/2020

If you’re a business using Zoom - it might make sense to consider other options for the time being. Zoom’s popularity in recent weeks has exposed several of its security weaknesses.

It seems hardly a day can go by without more Zoom vulnerabilities being discovered – with not just one but two more being revealed today ...

12/26/2018

HubSpot held a “remote week” where everyone worked offsite. Here’s what the office folks learned about their remote colleagues.

12/08/2018

Walmart's Doug McMillon keeps a list of the top 10 retailers over the decades to remind him you have to innovate and adapt constantly.

07/25/2018

You ready?

Site that don’t use HTTPS will be labeled “not secure.”

09/28/2017

Being found on the internet can be a bit daunting. Growth Hacking for effective SEO makes the job easier. How many of these are you integrating on your Homepage?

On the one hand, your homepage is the page on your site that likely gets the most backlinks, and is therefore the most powerful. So theoretically it should be

09/07/2017

Looking to improve search rankings, enhance inquiry, and increase profitability of your company's website? Here's a great place to start.

A study of 700 top ecommerce brands found that the majority are underperforming when it comes to optimizing their sites for speed. Find out how you can avoid

08/12/2017

Do you have a SSL certificate? Discover why doing so may improve your SEO.

By the end of January 2017, Google Chrome will begin marking sites without HTTPS as non-secure. Why does this matter and how does it affect your site?

08/05/2017

In order to make the most of word-of-mouth marketing, you need to understand the psychology of the process - and what makes it so effective.

Word of mouth marketing is one of the most powerful forms of outreach - here's an outline of the psychological triggers behind its effectiveness.

07/23/2017

Smart insight on CRO.

Up to 75% of companies rely on nebulous “best practices” and cringeworthy “100 CRO Tests to Run”-style posts to guide their CRO efforts. In this post, discover why you should avoid these at all costs, and the exact process to follow instead to truly move the needle and boost conversions.

06/11/2017

Are you a new startup or a seasoned entrepreneur looking to build a better organization? Here's why you have to get "down into the trenches" when building a dynamic team.

If you want to be an entrepreneur, you have to get your hands dirty.
http://stanford.io/2smrymt

05/30/2017

Excelling at online marketing requires testing and evaluating. Discover ways you can test and improve your company's social media effectiveness.

A complete list of social media tests to try in order to raise your social media marketing results.

05/10/2017

So is color really important in web design? Well yes - yes it is. Here are a few tools that will help you select colors like a boss.

Creating an effective color palette is a vital part of designing a website that works. But how do we get there?