09/28/2026
PSA For business owners. An SEO companies job isn’t to rank you higher - it’s to communicate to Google what you’re already doing that you deserve to rank higher for
Let that sink in for a second….
If you’re not doing anything different than the 50 other companies around you, why would Google suddenly decide you deserve to surface higher?
SEOs are the TRANSLATION layer between all the great stuff you should already do, and communicating that to Google
You did a large commercial job? Great let’s build a case study out of it
You are on your local chamber of commerce? Great let’s add the commerce logo and link to your profile
You were at the home show this weekend? Great let’s syndicate the info across the website and social media
You created a local university scholarship under your company name? Great let’s blog about it
You just hit 1,000 5-Star reviews? Great let’s update the info across the internet!
SEOs do not “Rank you higher” - they take what you’re doing and use it as evidence and proof that you should APPEAR MORE
And guess what…if you’re not doing those things, don’t expect to appear more
Credit: Schieler Deland
