09/28/2026
Your website may be getting more visitors than you think: but not all of them are people.
Automated visitors are becoming a bigger part of web traffic. Some are AI agents browsing, comparing options, and making bookings. Others are scanning pages, testing forms, or sending repeated requests at a scale no human could match.
That matters to your business. Unmanaged automation can slow down your site, distort your analytics, consume server resources, and interfere with real customers trying to get things done.
The answer is not to block everything. It is to understand what is hitting your website and decide how each type of traffic should be handled.
That may mean:
• Rate limiting excessive requests
• Adding sensible bot protection
• Monitoring unusual traffic patterns
• Keeping automated activity from disrupting customers
These are infrastructure decisions: not afterthoughts for when the site is already struggling.
If your website supports bookings, sales, or daily operations, knowing who: or what: is using it is part of taking care of the business.