Selah Creative Co.

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Selah Creative Co. Selah Creative Co.

is a boutique design studio that empowers small businesses and entrepreneurs to share their stories proudly through brand strategy & design, Squarespace website design, and creative copywriting.

Have you been wondering how we might be able to work together? Here's how:⁠⁠01. Brand strategy⁠02. Brand identity design...
23/02/2022

Have you been wondering how we might be able to work together? Here's how:⁠
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01. Brand strategy⁠
02. Brand identity design⁠
03. Squarespace web design⁠
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Learn more about each service ➡⁠
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Ever wonder what's included in a brand strategy document? ⁠I mapped it out under 4 pillars for you in this detailed post...
18/02/2022

Ever wonder what's included in a brand strategy document? ⁠I mapped it out under 4 pillars for you in this detailed post.⁠
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01. FOUNDATIONS:⁠
- Story⁠
- Goals⁠
- Audience⁠
- Framework⁠
- Values⁠
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02. INSIGHTS:⁠
- Essence⁠
- Mission⁠
- Vision⁠
- Position⁠
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03. MESSAGING:⁠
- Primary message⁠
- Content Pillars⁠
- Differentiation⁠
- Personality⁠
- Archetype⁠
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04. VOICE:⁠
- Voice⁠
- Tone⁠
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Interested in clarifying your brand? I'm offering brand strategy intensives now, so you don't have to commit to a full-on brand strategy & design project!⁠
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Want to learn more? Fill out a Client Application on my website and I'll email you my brochure after a call to determine if this is the right service for you!⁠
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Let's give your business a firm foundation by starting with brand strategy ✨

Swipe to learn the different meanings of colors (with examples from popular brands) ➡️⁠⁠Even if you’re not a designer, c...
11/02/2022

Swipe to learn the different meanings of colors (with examples from popular brands) ➡️⁠
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Even if you’re not a designer, colors influence all of us every day and have a significant impact on our buying decisions: ⁠
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84% of consumers say that color was the primary influence when buying a product. Additionally, brand recognition is heavily reliant upon color.⁠
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When adequately executed, branding uses color to create an immersive experience. Effectively using the psychology of colors when making decisions for your brand can ensure your target audience receives the right message across various touchpoints.⁠
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Subscribe to my email list to get this blog straight to your inbox Tuesday morning! Link in bio (scroll to the bottom).⁠
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Y'all said you wanted to see more color palettes, so here is one I was playing around with recently. ⁠⁠I'm really into t...
02/02/2022

Y'all said you wanted to see more color palettes, so here is one I was playing around with recently. ⁠
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I'm really into that lime green color tbh. I usually don't use "spunky" or "edgy" colors in my brands, but I'm trying to push my design boundaries! ⁠
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What do you think of this palette? What kind of brand could benefit from it?⁠
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No, that's not a typo. All of these scripts are in fact by .co because she's simply the best font designer there is 😘 ⁠...
27/01/2022

No, that's not a typo. All of these scripts are in fact by .co because she's simply the best font designer there is 😘 ⁠
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Which one is your favorite?? Is there one you love that's not on the list? Comment it below!⁠
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Although it's cold outside with little sign of green here on the East Coast of the U.S., I'm reminded of growth. During ...
25/01/2022

Although it's cold outside with little sign of green here on the East Coast of the U.S., I'm reminded of growth. During the winter months, plants rest and live off stored food until spring.⁠
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Currently, I'm living off of what I made (read: "stored") in the warmer months, which is certainly stressful. But 'tis the life of an entrepreneur, and I'm grateful to be one.⁠
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It's been a slower season for Selah Creative Co., but I'm taking this time to rest and recalibrate; ensuring that when work does pick up, I'm prepared for it.⁠
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I don't want to sit idly by during the winter, hibernating while futilely wishing it was warmer out. I want to be proactive, making the most out of every moment and pouring back into my business when I have extra time.⁠
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This year, I'm committing to moving my body, eating mindfully, waking up early, staying creative, resting regularly, and pursuing a balanced lifestyle.⁠
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What are you committing to this year personally or professionally?⁠
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#2022 ⁠
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A professionally designed website isn't optional for businesses anymore—it's necessary. ⁠⁠If you want to create a succes...
21/12/2021

A professionally designed website isn't optional for businesses anymore—it's necessary. ⁠
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If you want to create a successful brand, you need a website that's built to convert. It's not enough to simply be online.⁠
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Did you know that 75% of people judge a business's credibility on how their website looks? ⁠
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Meaning, a poorly designed website can be more harmful to your business's reputation than not being online at all!⁠
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Professional web design is crucial to establishing trust in the eyes of your audience. If your website doesn't look credible, you're losing leads.⁠
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Don't make these common website design mistakes that sully your business name. Which one are you guilty of? 🤭⁠
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Link in bio to get all 8!⁠
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What's your brand's positioning statement? Comment below and I'll help you refine it if you need help! 👇🏼⁠⁠⁠ ...
17/12/2021

What's your brand's positioning statement? Comment below and I'll help you refine it if you need help! 👇🏼⁠
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The Enneagram (Ennea=9, Gram=Diagram) is simply a map for self-discovery and personal growth based on nine basic persona...
14/12/2021

The Enneagram (Ennea=9, Gram=Diagram) is simply a map for self-discovery and personal growth based on nine basic personality types. It gives unique insight into how people feel, think, and behave.⁠
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Now, don't get all, “I'm too unique to be boxed in to a number” on me.⁠
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I get it, you think you're special (and you are!) But, there are going to be common denominators in your personality that fit into one of these nine types—trust me.⁠
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Think of the Enneagram types as shades of a color wheel.⁠
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For instance, while Sixes are the most common Enneagram type (pictured as a purple dot), their personalities can range from a soft lavender to bright violet.⁠
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Basically, don't see your Enneagram Type as limiting. The Enneagram is not meant to box you in. It’s a helpful tool that empowers you to move towards your best self in humility.⁠
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Now, why should the Enneagram matter to you as an entrepreneur?⁠
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It not only offers us a path towards personal growth by uncovering who we are when the curtain is pulled back, but creates empathy for others—the Enneagram explains why we all see the world a bit differently.⁠
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By reading today's blog, you’ll learn the basic fear, desire, and core motivations for each of the nine Enneagram types.⁠
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Link in bio ☝🏼⁠
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The one concept method is an approach to design where you only present ONE brand design solution to a client.⁠⁠Yes, only...
11/12/2021

The one concept method is an approach to design where you only present ONE brand design solution to a client.⁠
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Yes, only one.⁠
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In the past, I would design up to 3 or 4 primary logos for a client to choose from without building out a full suite.⁠
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With the one concept approach, I design all logo variations, stemming from a primary logo design, and present them all together in a brand presentation. ⁠
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This way, I spend my time designing one complete brand concept that I believe is the best solution for my client's business, rather than wasting time producing subpar concepts that aren't fully developed.⁠
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Swipe to take a sneak peek at page 6 of my Welcome Guide where I explain this concept in detail when I onboard new clients!⁠
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How long does the brand design process take? Classic question and totally reasonable to ask on a call with a brand desig...
09/12/2021

How long does the brand design process take? Classic question and totally reasonable to ask on a call with a brand designer! ⁠
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Even though the creative process can be a bit fluid, I put a timeline on every brand design project to ensure we finish in 3-4 weeks.⁠
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Take swipe through my design process to learn about each stage!⁠
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Here's a roundup of 5 NEW website customization features that rolled out this month! ⁠⁠Scroll through → to learn more a...
29/10/2021

Here's a roundup of 5 NEW website customization features that rolled out this month! ⁠
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Scroll through → to learn more about each:⁠
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1. Accordion blocks⁠
2. Image library asset deletion⁠
3. Round image corners⁠
4. Image masks⁠
5. New header styles (7.1 only)⁠
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Which one are you most excited about? ⁠
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I have to say, I'm happy to stop coding accordion blocks!⁠
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