Velocity Demand Sensing Experts, 2350 Green Road, Ann Arbor, MI (2026)

For today's CGs (consumer packaged goods companies), a key technology is the Demand Signal Repository or DSR. A Demand Signal Repository (DSR) is a demand data warehouse of retailer and consumer demand activity, including demand planning, replenishment, merchandising, sales, and marketing. Although often known as a "POS demand data warehouse", a Demand Signal Repository (DSR) extends well beyond r

etail POS by merging many varied sources of information, such as syndicated data, ERP shipments, demographics, budgets, retailer forecasts, trade promotions and much more. At the core of the Velocity Solution Suite is a powerful Demand Signal Repository (DSR) that grows in concert with your needs. It cleanses and harmonizes shopper and consumer demand data from over 300 retailers and distributors into a data warehouse, and provides near real-time, actionable insights to all business users in the enterprise. Velocity provides full integration with internal applications to enable a complete factory to shelf view of your products' performance.

06/18/2013

Retail Velocity is continuing our partnership with SAP.....now streaming ePOS directly to SAP DSiM, a HANA application

http://online.wsj.com/article/PR-CO-20130423-910391.html

Retail Velocity, a leader of demand signal repository and retail ex*****on solutions, announced the release of its Velocity(R) Demand Data Streaming Service that will support SAP Demand Signal Management (DSiM), an SAP HANA application. Working directly with SAP, Retail Velocity has extended its cur...

06/27/2012

This video showcases Hanesbrands implementation of VMT's Velocity Demand Sensing / Demand Signal Repository Solution Suite powered by Microsoft's Business In...

11/14/2011

Little brands have big stories.

Brands built with little or no media support were once relatively rare, but they've begun to proliferate in recent years. From Ben & Jerry's and Starbucks in their early days to Zappos, Terracycle, Orabrush, Method, Honest Tea and Lululemon more recently, they fascinate the many marketers who must s...

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2350 Green Road
Ann Arbor, MI
48105

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http://www.RetailVelocity.com/

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