10/08/2026
BRAND REFRESH | FRESH START ESPRESSO ☕️🖤✨️
Say hello to the refreshed identity of Fresh Start Espresso LLC . A locally owned, family-run coffee biz with two drive-thru locations in Wasilla, Alaska📍
The same owners, the same family, and the same damn good coffee they've been serving since 2011!! Fresh Start has always been about more than your daily caffeine fix. They're BIG on supporting local, sourcing local ingredients, and making their customers feel like friends 🫶🏻
For this refresh, we wanted to give Fresh Start a modern, edgy look without losing the friendly personality that makes them so well known. I hand-designed their bold display lettering and paired it with their original tagline font to keep a little familiarity in the mix. We kept the color palette clean and simple, giving the brand a more elevated, contemporary feel. And the cherry on top?! Our hand-drawn coffee girlie, the new face of Fresh Start & the baddest b in the coffee game! 😎
A fresh look for a familiar local favorite and she's looking DAMN GOOD!!! 😘😍
alaska graphic designer | brand designer | alaska brand strategist