Crucible Designs

06/06/2024

Some of the most basic marketing tools are the most effective. I've been noticing that freelancers are forgetting to add their auto-signature to emails!

Your email signature is more than just a sign-off—it's a valuable branding opportunity. No matter who is the recipient, your autosignature should enhance your professional image, build credibility, and drive traffic to your online platforms. One key element to consider adding to your email signatu...

12/20/2023

Google has dropped the Analytics tool we have been using since 2005. The replacement, called GA4, will be powerful, useful, but will require a lot of learning to unlock the information.

TLDR: Google has dropped the Analytics tool we have been using since 2005. The replacement, called GA4, will be powerful, useful, but will require a lot of learning to unlock the information. The recent transition from Google Universal Analytics (UA) to Google Analytics 4 (GA4) has been an earthquak...

12/11/2023

On the internet, you are recognized by the company you keep.

The Allure and Deception of Vanity Awards: A Closer Look at Empty Accolades TLDR: Recent email: "Hello team! I’m reaching out because Crucible Designs has been nominated for a Netty Award in the Design category. Could you please have whoever is best suited to handle awards & press send me an email...

12/04/2023

What is the least I have to do to update my website before the end of the year?

A Guide to Minimum Effort, Maximum Impact As the year draws to a close, the annual task of updating your website may feel like an overwhelming chore. With holiday festivities and year-end reflections occupying your mind, the last thing you want is to spend countless hours tinkering with your website...

11/19/2021

This is a new requirement for your logo structured data and if logo does not render well on white backgrounds, it may not qualify for inclusion in search.

07/31/2021

Here’s the deal. In the early years of my business, if I promoted something and it didn’t go as well as I thought it should, the story that would play in my mind was that I just wasn't as good as my peers, that I didn’t have what it took be successful, and that I was in way over my head. These stories crushed my confidence! 😞

Now that I’m more aware of these stories, I try to spend as much time as possible in the PRESENT moment, where life is actually happening, rather than focusing on these stories that I’ve made up. This approach has helped me quiet fears, doubts, and worries as they pop up while I continue to build my business. Today I thought I'd share a few growth mindset shifts that have helped me regain my confidence along the way!

Are there specific things you tell yourself that have changed your fixed mindset? Share with me below! 👇

06/22/2021

Google Merchant Center has a new policy for Inaccurate availability due to inconsistent availability between the landing page and checkout pages on your website.

05/18/2021

Website updates are good for your website and your business. Looking for how-to information? Google it!

04/16/2021

It's already April 16 and I'm still seeing websites who haven't updated their copyright year to 2021. What else is out of date on your website?

04/07/2021

Yup, every darn time!

04/02/2021

Nice way to spend a Friday coffee break - update your website or Wordpress installation.

03/30/2021

Technical difficulties today. But not bad enough to justify a new 4K monitor ;-(