5Q The Commercial Real Estate Technology & Cyber Security Experts And so, 5Q was born. Learn more about each of our partners and leadership team below.

5Q is the authority for technology management in all sectors of commercial real estate. 5Q provides the full spectrum of IT solutions through four service teams – 5Q LeadRE, 5Q Connect, 5Q Cyber and 5Q TechIQ. Headquartered in Atlanta, with offices in Dallas, Washington, D.C., Minneapolis, and New York City, 5Q helps clients maximize technology efficiency, security and compliance. The company’s team of operators and consultants have all established their careers in industry-specific business processes and technology solutions. 5Q understands the intricacies and inner workings of commercial real estate's legacy technology systems. The name 5Q originated from years of “fifth quarter” conversations following college football games when our founding partners spent hours talking about their work as technology professionals. They wanted to make the utilization and adoption of technology better for their employers, their team members, and themselves. They wanted business leaders to look at technology as a key component of their business growth and not just email, phones, and servers, and start to view it as the key to their business growth. Each of our founding and executive partners brings a unique skill set, and every client gets the benefit of our entire breadth of experience that leverages more than 100 years of combined technology experience as well as decades of industry-specific business processes and technology solutions in commercial real estate.

10/15/2026

The best leaders aren't shaped by the titles they've held. They're shaped by the experiences that got them there. Don Goldstein shares the powerful story of his father, the lessons passed down to him, and why service to others has guided his life and leadership.

Full episode is live on all platforms and our first bonus episode is available now on YouTube: https://hubs.ly/Q04B1ThV0

This bonus conversation takes a step back from the technical side of the industry and explores some of the experiences, influences, and perspectives that shaped his journey.

10/13/2026

"The most successful people I've known, even at the top of their game, realized they couldn't get it done alone."

Don Goldstein (5Q) on building great teams, why leaders can’t do it alone, and giving credit where it’s due.

Full episode is live now on all platforms!


CLIP 2

Most building cyber risks don't start with hackers.They start with convenience.Over time, devices get added, vendors mak...
10/12/2026

Most building cyber risks don't start with hackers.

They start with convenience.

Over time, devices get added, vendors make changes, and networks evolve. Eventually, something that shouldn't be connected ends up sitting right next to systems that control critical building operations.

In one assessment, we discovered a payment processing device connected directly to a Building Management System network. It wasn't malicious. It was simply overlooked.

That's what makes these findings so important.

The biggest risks are often hiding in plain sight and won't appear on a spreadsheet, network diagram, or asset inventory.

Cybersecurity Awareness Month reminder: You can't protect what you don't know is there.

Organizations invest thousands in cybersecurity tools every year.But sometimes the biggest vulnerability costs less than...
10/09/2026

Organizations invest thousands in cybersecurity tools every year.

But sometimes the biggest vulnerability costs less than a dollar.

During an assessment, our team found Building Management System credentials displayed openly in an engineering office. Anyone with access to the room could have used them to reach systems responsible for building operations.

The lesson isn't about bad technology.

It's about the human side of cybersecurity.

Technology matters. Training matters. Culture matters.

Because even the strongest security stack can be undone by a sticky note.

10/08/2026

"I came up with STAND: Service, Trust, Accountability, Nurture, Deliver. Then I called my mentor at CBRE and asked, 'Do I have your blessing?' He said, 'Absolutely, go for it."

Don Goldstein on creating the company core values 5Q lives by.

Full episode: InCREdible Leaders Ep. 5.

10/08/2026

The biggest security gaps are often the ones nobody questions.

Many property owners assume certain systems are protected because they've been in place for years. Unfortunately, cybercriminals tend to make the same assumptions and know exactly where to look.

Here's one security blind spot that deserves a closer look.

From October 7-9, the 5Q team will be in San Diego connecting with Yardi clients, industry leaders, and property managem...
10/07/2026

From October 7-9, the 5Q team will be in San Diego connecting with Yardi clients, industry leaders, and property management professionals to talk about the technology, cybersecurity, and operational challenges shaping the future of multifamily housing.

Whether you're focused on strengthening cybersecurity, evaluating your technology strategy, improving connectivity, or navigating complex vendor decisions, we'd love to connect and learn more about what's keeping you busy in 2027 planning conversations.

The best part of every conference isn't the sessions. It's the conversations that happen between them.

If you're attending YASC, let's grab some time together in San Diego.

See you there.

10/01/2026

"I came up with STAND: Service, Trust, Accountability, Nurture, Deliver. Then I called my mentor at CBRE and asked, 'Do I have your blessing?' He said, 'Absolutely, go for it."

Don Goldstein on creating the company core values 5Q lives by.

Full episode is live now on all platforms!

Another week. Another cybersecurity headline.This time, it's a reminder that even organizations with significant resourc...
09/30/2026

Another week. Another cybersecurity headline.

This time, it's a reminder that even organizations with significant resources and dedicated IT teams can find themselves responding to a cyber incident. Recent reports involving major organizations like McKesson and the Bureau of Alcohol, To***co, Fi****ms and Explosives (ATF) underscore a reality every business leader should understand: cyber risk isn't going away.

The question is no longer:
"Could this happen to us?"
The question is:
"How quickly can we detect it, contain it, and recover from it?"
The organizations that weather cyber incidents best aren't always the ones with the biggest security budgets. They're the ones with visibility, preparation, and a tested response plan. Cybersecurity isn't just an IT issue. It's a business resilience issue.

Next month starts Cybersecurity Awareness Month and we will be sharing a lot each day so stay tuned!



https://hubs.ly/Q04wSHLZ0

https://hubs.ly/Q04wSHNv0

Q4 is when the smartest technology decisions get made.Before budgets are finalized and roadmaps are locked in, it's time...
09/28/2026

Q4 is when the smartest technology decisions get made.
Before budgets are finalized and roadmaps are locked in, it's time to take a hard look at what's working, what's creating friction, and what needs to change next year. For multifamily organizations, strategic planning isn't about chasing the newest technology trend. It's about aligning technology with business outcomes.

Are your systems supporting growth or slowing it down?
Do you have visibility into your risks, vendors, and assets?
Is your technology roadmap aligned with operational goals?
Are you preparing for AI adoption, cybersecurity threats, and evolving resident expectations?

The organizations that enter next year with a clear IT strategy don't spend Q1 reacting. They spend it executing.
Q4 is the season for evaluating priorities, identifying gaps, and building a roadmap that supports the business, not just the technology.
The best plans aren't built around tools. They're built around outcomes.

What are your top technology priorities as you plan for next year?

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Alpharetta, GA
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