Overit

09/24/2026

New research on AI search visibility, straight from our own webinar series! Overit's Chief Organic Strategist Chris Boggs analyzed AI visibility across Home Services, Financial Services, and Healthcare and found 8 patterns that separate the brands AI actually recommends from the ones it cites on the sly.

Here's the number that stands out: Semrush found 61.7% of AI citations never name the brand at all. Getting cited and getting recognized are two different goals, and most AI SEO strategies are only tracking one.

Read the full breakdown here: https://overit.com/blog/cross-industry-trends-what-high-visibility-sites-in-llm-answers-have-in-common/

09/03/2026

Lights, camera, data! 📺 Traditional advertising isn't fading to black: it's leveling up.

Our Media Strategist Joe Rissacher breaks down how Connected TV, digital audio, and DOOH are turning broad-reach channels into next-gen, data-driven powerhouses.

And he's got the receipts: in one recent campaign for a home services client, an integrated media mix drove 423 page-view conversions and a 50% lift in thank-you page visits, proof that smarter targeting and measurement make traditional media hit harder than ever.

From broadcast to CTV, here's how we're making every impression count in 2026.

https://iam.overit.com/sp/ca156c00de4

08/05/2026

AI is already answering "who do I call for HVAC repair" before your customer even opens Google.

This webinar covers what's changing, what to do about it, and how home services companies can show up when it matters most.

Chris Boggs, Chief Organic Strategist, brings a boutique approach to SEO and paid strategy, built around what actually makes each client's business different.

Sean Fitzpatrick, our CMO, brings 20+ years building brands across healthcare, education, and mission-driven marketing.

Wednesday, August 19. 12:00 PM ET. Free.

Register: https://overit.com/events/how-to-prepare-your-home-services-website-for-ai-search/

07/02/2026

The conversation doesn't end here.

Thank you again to everyone who joined us for the inaugural Prompted event, and a special thank you to our fantastic panelists: Erica Smith of the Times Union, Todd Alhart of GE Aerospace, Tom Amell of Pioneer, and Overit's own Dan Dinsmore and Sean Fitzpatrick. It was an incredible evening of ideas, new connections, and honest conversations about how AI is changing the way organizations communicate, innovate, and lead.

If you missed it, here's a look back at the evening.

We're already planning the next Prompted event this September, with another timely topic, another engaging panel discussion, and another opportunity to connect with leaders from across the Capital Region.

Stay tuned. We can't wait to see you there.

06/26/2026

What a great way to kick off the first Prompted!

Thank you to everyone who joined us for an evening of thoughtful conversation, new connections, and practical discussions about the future of AI. It was exciting to bring the Capital Region together to watch highlights from Figma's Config conference and continue the conversation with a panel of local leaders.

Special thanks to our outstanding panelists: Tom Amell of Pioneer, Erica Smith of the Times Union, Todd Alhart of GE Aerospace, and Overit's own Dan Dinsmore and Sean FItzpatrick for sharing their insights and helping make the evening such a success.

We're already looking forward to the next Prompted event this September. Stay tuned for more details!

Until then, have a great weekend! 🍻

06/24/2026

🚨 Happening Today 🚨

How are organizations actually adopting AI?

Join us tonight for Prompted, a new executive forum featuring local leaders from Pioneer, GE Aerospace, Times Union, and Overit discussing the opportunities and challenges of AI in business.

- Figma Config Watch Party
- Executive Panel
- Networking
- Free b**r
- Free w**e
- Light appetizers

📍 Overit | Albany
⏰ 4:30 PM – 7:00 PM

A few seats are still available. Register now and join the conversation: https://prompted.overit.com

06/23/2026

A look back at last week's Art Gala at The Arts Center of the Capital Region. 🎨🥂

From beautiful artwork and inspiring artists to great conversations and new connections, it was an evening filled with creativity and community.

We're grateful for the opportunity to partner with the Capital Arts Center over the years, and even more grateful to be part of a community that values the arts.

06/19/2026

Seats are limited. The conversation won't be.

Join us on Wednesday at Overit for the premiere of Prompted, a new executive forum focused on how organizations are approaching and implementing artificial intelligence.

The evening will feature streamed highlights from Figma's Config conference, followed by a live discussion with leaders from Pioneer, GE Aerospace, the Times Union, and Overit about the opportunities, challenges, and realities of AI adoption.

After the program, stay for networking, conversation, and complimentary b**r, w**e and light appetizers.

📅 June 24
⏰ 4:30 PM – 7:00 PM
📍 Overit | 435 New Scotland Avenue, Albany

Reserve your spot before registration closes.

06/16/2026

How is your business leveraging AI?

Join us for the premiere of Prompted, a new AI event series from Overit that brings together business leaders, innovators, and decision-makers to discuss how artificial intelligence is changing the way organizations work.

The evening includes:
✔ Select streamed presentations from Figma's Config conference
✔ A local executive panel featuring leaders from Pioneer, Times Union, GE Aerospace, and Overit
✔ Networking with fellow business professionals
✔ B**r, w**e, soft drinks, and light appetizers

Whether you're exploring AI opportunities, leading organizational change, or simply curious about where business is headed next, this event is designed for practical conversations and real-world insights.

📅 Wednesday, June 24
📍 Overit | 435 New Scotland Avenue, Albany
🕟 4:30 PM – 7:00 PM

Registration is limited. Reserve your spot today: https://brnw.ch/21x3odY

Prompted event registration landing page.

06/09/2026

Last call! Our free home services AI SEO webinar is happening tomorrow, June 10.

Register now → https://get.overit.com/ai-seo-home-services

One hour of your time to get ahead of where search is heading.