08/31/2026
Not all clouds used for are the same, and the term "cloud storage" is used for multiple different things.
1️⃣ Your Backup Vendor's Own Cloud
This is built and operated by the company that developed your backup software. Billing and support remain in one place. If a server restore goes wrong, you only need to call one vendor.
One example is NovaBACKUP Cloud. It's part of the overall backup platform, so setup only involves picking a region and turning it on rather than configuring a separate storage account and connecting it afterwards. It uses AES-256 encryption, offers storage regions in the US, Germany, and Canada, and bills based on the amount of data stored in the cloud rather than for the server backup selected dataset.
2️⃣ Third-Party Public Cloud or Object Storage
Amazon S3, Microsoft Azure, Backblaze B2, Wasabi, and Impossible Cloud are services that sell cloud storage independently of any particular backup software. AWS and Azure, the hyperscalers, offer the widest range of compliance certifications and the largest ecosystem. But their pricing is tiered and they tend to charge additional egress fees, which could affect you during a server restore.
Wasabi and Impossible Cloud take a different approach. Both are S3-compatible and offer flat, no-egress-fee pricing to keep costs more predictable during a restore. Impossible Cloud also runs EU data centers, which is useful for clients with strict residency requirements. Regardless of which cloud provider you choose, storage, billing, and support are separate from your backup vendor.
3️⃣ Private Cloud or Self-Hosted Cloud
A private cloud or self-hosted data center is infrastructure that a business owns and operates itself. Sometimes, an MSP manages it on the business's behalf and is hosted at a separate site. This option provides the most control over where the data is stored and who can access it. This is important for clients in government, defense, and the most heavily regulated sectors of finance and healthcare.
The trade-off is that someone has to manage it. Capacity planning, redundancy, patching, and disaster recovery for the cloud storage itself are all the responsibility of whoever owns it. For most SMB clients, this overhead outweighs the benefits, which is why private cloud and self-hosted options are far less common than the other two.
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