Go Be Social Media

10/12/2026

There are plenty of things we’ve bought for our digital marketing agency that we could probably live without... These are NOT those things. 👇

A few investments that have genuinely made running an agency easier:
• Canva Pro: client content creation + organized Brand Kits
• ManyChat: automating DMs, resources, and lead generation
• Extra storage: because an SMM camera roll is basically a full-time job
• Sprout Social: analyze what's working, plan content strategy, schedule content across platforms, send reports, etc.
• Asana: projects, deadlines, recurring tasks, and team workflows
• Constant Contact: email marketing + automated nurture sequences
• ChatGPT + Claude: organizing, brainstorming, repurposing, and speeding up repetitive work
• A good tripod + remote: an easy content-creation upgrade
Portable charger: non-negotiable on content days
•Your workspace: yes, this counts. Invest in making it somewhere you actually enjoy working.

The goal isn't to collect more tools. It's to invest in the things that make your work easier, more organized, and more sustainable.

💬 What would you add to the list?

10/09/2026

Social media can become a full-time job pretty quickly when you’re also trying to actually run your business. 👀

GBSM is fully remote, with our team and clients spread across the country, so your zip code is the least interesting thing about whether we’d be a good fit. If you need strategy, content, or someone to finally take social media off your plate, we’d love to be the team you think of. 🫶

10/07/2026

Social media would be a lot easier if everyone stopped turning opinions into “rules.” 📲

Post at this exact time. Never schedule your content. Use hashtags. Don’t use hashtags. Be on every platform. Go viral and you’re set.

No wonder everyone is second-guessing their strategy!

A few reminders we wish more businesses heard:
• There is no universal “best time” to post. Your audience + your data matter more.
• Hashtags aren’t dead, but stuffing 30 random ones into a caption isn’t a strategy.
• Going viral doesn’t automatically translate to business growth.
• Hiring a social media manager doesn’t guarantee instant sales. Good social builds visibility, trust, community + consistency over time.
• You don’t need to be on every platform. More accounts ≠ better results.
• Scheduling posts doesn’t automatically hurt your reach.
• And no, the internet doesn’t love ONE specific social media rule. 😉

The common thread? Build your social media strategy around your business, audience, goals + actual data - not blanket advice from the internet.

10/05/2026

One good content idea shouldn’t only become one post. It should be put into multiple.

A blog can become a LinkedIn post, an Instagram carousel, a Reel, several Pinterest pins, and more.

That doesn’t mean copying and pasting the exact same thing across every platform.

The message can stay consistent while the delivery changes based on how people actually use each platform.

Before adding another idea to your content calendar, take a look at what you’ve already created. Your next five posts might already be hiding inside your best content.

More on building a smarter cross-platform social media strategy:

Which social media platforms should your business use? Learn how to choose the right channels based on your audience, goals, content, and resources.

10/02/2026

October is here. Is your social media ready for it? 👀

Q4 brings some of the biggest marketing opportunities of the year, but it also brings more competition for your audience's attention.

Holiday content, promotions, year-end messaging, updated profiles, seasonal campaigns... there's a lot that can quickly pile up.

If Q4 planning is still sitting on your to-do list, now is the time to start.

Here's what your business should be thinking about before the quarter begins: https://lnkd.in/ew73uw-i

Planning your Q4 social media strategy? Discover 8 things your business should start planning now for a stronger holiday content calendar.

09/30/2026

If you work in social media, you’re always living at least a month ahead.

But September? We’re physically ordering a pumpkin spice latte and mentally approving Christmas content. 🎃🎄😂

09/29/2026

The best use of AI in marketing might not be creating MORE content.

It might be giving your team more time to create BETTER content.

Let AI organize the messy notes, brainstorm headline variations, repurpose existing ideas, and help you get through repetitive tasks faster.

Then spend that saved time talking to customers, filming your team, responding to your audience, studying your analytics, and developing ideas that actually come from your business.

AI can make your process more efficient without becoming your brand’s entire personality.

We’re talking about how to find that balance on the blog:

Learn how to use AI for content creation without losing your brand voice, including tips for brainstorming, editing, fact-checking, and staying human.