27/02/2015
DISRUPTIVE TECHNOLOGY 2015
By Brian Solis principal analyst & author
1. Social Media 1.0 is Dead Social Media becomes part of a digitally transformed ecosystem Real-time and content marketing becomes more sophisticated and portable Social becomes key hub for shaping customer experiences Social connects the Zero Moment of Truth and the Ultimate Moment of Truth
2. The Future of Search and SEM Also Lies Outside of Google More than 88% of consumers are influenced by other consumers’ online comments. Source: Econsultancy.com
3. Messaging Apps are the New Social Media
4. Asia and Other Foreign Competitors Will Compete to Gain Share and Push Messaging Forward
5. Notification Windows Introduce a Thin Layer for Rapid Engagement. Redefines Future of “Apps”
6. Chinese Innovation is Going to Disrupt the US from the Outside In and the Inside Out
7. The Internet of Things is a Hot and Beautiful Mess Until It Becomes the Internet of Everything www.theconnectivist.com By 2020, the number of devices connected to the Internet is expected to exceed 40 billion.
8. Wearables Will Struggle to Find Their Place in Everyday Life. They Still Need a Killer App.
9. Virtual Reality Experiments with Killer Apps for Consumer and Vertical Markets
10. Focus on the Kids! Generation Z is Mobile First and Mobile Only and They’re Nothing Like Millennials Theawl.com
11. Youtube, Vine, etc., Represent “A” New Hollywood
12. Cyber Security Becomes Paramount to Prevent the Next
13. Some Companies are Still Greedy and Believe the Internet Should Not Be Open for the Sake of Profitability. This Will Impede Innovation.
14. Music Streaming Will Continue to Undermine the Music Business and Artistry. Artists Fight Back.
15. Wall Street Becomes Influential Again Forcing Brands to Trump Customer Experience for Revenue
16. Crowd Capitalization Accelerates Disruption… Everywhere.
17. There are 163 Cryptocurrencies in Circulation
18. Bitcoin is Widely Known, Though Its Market Cap is Down, The Bitcoin Stack Will Revive the Movement
19. Mobile Payments Early Today, but Will Soon Skyrocket. In late 2013, just 6% of US adults said they had made a payment in a store by scanning or tapping their smartphone at a payment terminal. It will go up to 8% this year. Apple's introduction of the Apple Pay will be the key factor that will drive this percentage up.
20. Mobile Payments are Already Gaining Traction Nearly 15% of Starbucks customers already pay with their phones 60% of consumers use their smartphones to pay because of loyalty benefits.
21. The Sharing Economy is Really About Renting or Borrowing. Everything Will Become “On-Demand” “Technology has made renting things (even in real time) as simple as it made buying things a decade ago" – Fred Wilson
22. New Enterprise Drone Management Platforms Change the Game for Logistics
23. Political Battles Will Play Out in the 5th Dimension
24. Your Privacy is Gone: It Was Traded for Security and Also Better Customer Experiences
25. Big Data & Beacons: Connecting online, in-app, and in-store experiences • Footfall, visits online, visits through apps • Regency and frequency of visits, behaviors and transactions • Brand affinities • Favorite products • Demographics • Location • Loyalty program utilization • Service quality, queue and abandonment • Capacity planning and resource utilization Beacons provide businesses with endless opportunities to collect massive amounts of untapped data, such as the number of beacon hits and customer dwell time at a particular location within a specified time and date range, busiest hours through out the day or week, number of people who walk by a location each day, etc. Retailers can then make improvements to products, staff allocation in various departments and services, and so on.
26• Webrooming more common than showrooming (69% to 46% respectively), according to Harris poll • Millennials prefer webrooming • Amazon remains #1 destination for both showrooming and webrooming • Emerging connected in-store experiences link online and offline, leveraging both Mass
27. Personalization and Full Funnel Marketing Suites Reset Vendor Landscape and Change How Brands “Think” New adtech companies will focus on strategy programmatic context, content AND ads Optimized mobile affiliate tracking capabilities Publishers will offer in-house capabilities for behaviorally programmatic targeting of premium advertising Omni-Channel finally becomes mainstream in 2015
28. Brands must think like their customers to create seamless omni-channel shopping experiences that keep customers engaged at all stages.
Market research, guides and training on digital marketing. Includes advice on internet marketing strategy and best practice and a digital marketing jobs board for e-commerce and marketing professionals
