AvedSoft - Web Design & Development Agency, Shevchenko Boulevard, Zaporizhia (2026)

31/12/2021

JINGLE BELLS 🎊

Dear friends,
We are glad to start the new year with you! Let us congratulate you on this wonderful holiday and wish you and your families health, success and prosperity. May there be new achievements in the upcoming year, and the most cherished desires come true! ✨

On our side, we will continue to help you to achieve your goals, giving all the best that we have. There is no better gift for us than to see you satisfied and happy! 🎁

Let's not stop there, 'cause in the new year only luck and success await us!

Yours sincerely,
AvedSoft team 💙

22/11/2021

🧩 The Puzzle of Home Page Design 🧩

✖️ Home page design isn’t just about headers, content, and footers.
✔️ It is about asking the right questions and making sure those questions apply to your website visitors.
✔️ It’s about finding solutions to problems and bringing it together within a cohesive design.

⁉️ HAVE YOU EVER WONDERED?

🔻 How do I make my website memorable?
🔻 How do I make sure people stick when they hit my home page?
🔻 How do I make sure website visitors dig into my content and explore my product or service offering?
🔻 How do I make sure website visitors take a moment to reach out to us by email, phone, or inquiry form?

❗️ If you read those questions and thought “yes that is exactly what I want to ask” then know you’re not alone.

❌ If you take a step back and read through the list, you’ll notice all the questions included I or ME. None of them focused on the visitor.

✅ BEST PRACTICE IN HOME PAGE DOESN'T INCLUDE ME OR I

✔️ Best practice in home page design is about website visitors, their needs, and their wants.
✔️ It is about your target market, what they need, and how your offering can help.
✖️ It isn’t about an idea that is cool or something you may have seen on four other websites.

⁉️ HAVE YOU EVER ASKED YOURSELF?

🔸 Who comes to my website?
🔸 Are these visitors all similar or are they broken up into groups (website personas)?
🔸 What problems do these people have and what issues are they trying to solve?
🔸 Can my product or service offering solve these problems?
🔸 What content do I have that can best articulate my solution and provide assistance?
🔸 What next step should the website visitor take so I can help solve their issues?
🔸 How can the visitor and I stay in touch with each other?
🔸 Can the visitor easily contact me?

Now take those above questions and apply them to your existing website. How does your website answer those questions? If it doesn’t, it is time for a refresh.

❓ WHAT SHOULD YOU CONSIDER IN YOUR WEBSITE REFRESH?

Below is a list of some website design elements we review, discuss, and plan for in early stages of our projects:

🔹 Elements of a Website Header 🔹

🔸 Logo
🔸 Tagline
🔸 Social media icons and/or references
🔸 Search box
🔸 Primary navigation menu (core destinations)
🔸 Secondary navigation menu (secondary destinations such as account or login)

🔹 Elements of the Core Home Page 🔹

🔸 Rotator or static image
🔸 Video
🔸 Site introduction or overview
🔸 Featured content
🔸 Persona call out and directions for movement
🔸 Call to actions
🔸 Promotions and/or deals
🔸 Recent blog posts
🔸 Upcoming events

🔹 Elements of a Website Footer 🔹

🔸 Widgets for lists to core content
🔸 Contact information
🔸 Site navigation to sitemap, policies, terms and conditions
🔸 Disclaimers or legal notices
🔸 Copyright

🤯 That’s a lot stuff, right?
🙄 Yes, it is.

👉🏻 That's why we don’t expect new clients to have answers for all of the items in the list, it would be great if they’ve thought through some of it and how each would provide assistance for their target market and visitors.

👌🏻 If they haven’t, we're happy to walk through it with them and dissect the different elements and how they can help provide solutions for visitors.

🧩 WEB DESIGN IS A PUZZLE

AVEDSoft's "puzzle" definition is understanding our client’s target market, their visitors’ needs, their offering, and then making it all come together through website design. That puzzle changes with each new client and each new website. It stays fun each and every time.

❓ If you’d like us to help with your puzzle,
📩 just reach out to us and let us know how we can help.

💙 We’ll start with a whole lot of questions and then we’ll put the pieces together as we design your new home page.

01/11/2021

🎁 AVEDSoft SPECIAL OFFER 🎁

✨ The season of holidays and promotions is about to begin (Black Friday, Cyber Monday, Thanksgiving Day, Christmas, New Year, and so on).

🛍️ As you might have special proposals for your clients or partners, AVEDSoft offers help to prepare everything you need in advance:

🔥 Holiday / promotional graphics for blogging.
🔥 Templates of holiday cards for sending to your clients and partners, colleagues.
🔥 Postcards or festively decorated emails, newsletter templates creation.
🔥 Holiday website banners, banners with notifications about upcoming promotions.
🔥 Festive decoration of your social networks (FB, Instagram).
...And any other type of graphics you would like to have.

❗️ We think it's always best to prepare ahead of time for the busy holiday season, so we'll be happy to help you with these NOW!

📩 (Or maybe your partners/friends are interested in such services - feel free to contact us anytime as well 😉 )

🎁 AVEDSoft also offers you a HOLIDAY DISCOUNT RATE for that work!

27/10/2021

IN ADDITION TO A PREVIOUS POST...

⁉️ What If You’re a Small Business Looking to Update Your Website Design?

🤔 Let’s say you are a small business who has been using WordPress for a few months. You’ve outgrown the free theme you started with and you need to update your website to a more professional look.

💁🏻‍♂️ Maybe you have a new logo and you want to match the fonts and the colors of your WordPress theme to match your new branding.
💁🏻‍♀️ Or maybe you need a whole new layout in addition to changes to fonts and colors.

🤷🏻‍♂️ 🤷🏻‍♀️ If you’re an average WordPress user and you’re looking to update the design of your website or blog, you might feel a little confused about who to ask for help. We don’t blame you.

🌐 A Google search for “WordPress design” will return 483,000,000 results, which makes the confusion even worse.

⁉️ SO WHAT TO DO ⁉️

👉🏻 Ask Yourself a Few Questions

❓ Does your business need something UNIQUE?
✔️ If the answer to that is YES, then you absolutely need a CUSTOM DESIGN.
✖️ If you answered NO, then an off-the-shelf THEME might do.

❓ Does your business need to highlight call to actions and direct website visitors to take action?
✔️ If the answer is YES, you should consider a CUSTOM theme design.
➡️ The reason this is – you need professional help in designing a website that can guide visitors through the right flow and into the action you need them to take. This is a targeted design that is specific to your call to actions and this is very difficult with an off-the-shelf theme.

❓ Do you see any existing stock themes that fit your needs?
✔️ If you have MINIMUM REQUIREMENTS and really just need visitors to pick the phone up and call you, then the purchase a STOCK THEME might work great.

👉🏻 A Few Additional Points

⌛️ A custom theme design will take TIME to design and code.

💰 A reasonable BUDGET for CUSTOM theme design won't be hundreds but thousands of dollars.
➡️ This is because custom theme design requires a TEAM of people. 🔹 You need someone to design the templates.
🔹 Then you need a developer to code the design into a WordPress theme or child theme.
💙 At AVEDSoft we also have a project manager and a marketer who participate in the process.
✅ This team approach creates a GREAT PROJECT, but it requires an ADEQUATE BUDGET.

20/10/2021

🖥 CUSTOM DESIGN vs. THEME CUSTOMIZATIONS ⁉️

Most WordPress users do not understand the difference between the customization of an existing WordPress theme and the creation of a custom WordPress theme design.

❓ And why should they?
❗️ They’re users focused on running their business and not on the jargon of WordPress design.

✅ Today we would like to help clear up the confusion.

‼️ There is one key difference between the customization of an existing WordPress theme and the creation of a custom WordPress theme design – it is the GRAPHIC DESIGNER.

🔹 A graphic designer works with clients to understand their company, product or service offering, target market, marketing goals and objectives and then creates a completely unique website design that matches those needs and requirements.

🔹 On the other side of the process there is an individual who customizes an existing WordPress theme. In this scenario the client has already picked out a WordPress theme and has a list of tasks that need to be completed. These tasks can include things like changing the color scheme, modifying the fonts, resizing a content area, and styling a plugin to match the theme.

Thanks to AVEDSoft specialists, we can cover both of these sides and create a website for every taste and preference! 💙

13/10/2021

✨ FIRST PLACE MAGIC ✨

📢 PR managers assure: CTR (Click-Through Rate) of an ad strongly depends on the ad text, its place on the page, as well as its stylistic design.

❗️ At the same time, slightly less than half of users (42%) invariably click on the first link suggested by the search engine, when only about 8% reach the second one. Thus, the CTR indicator differs for these two positions by more than 5 times. And even if you change the first two places, the percentage remains approximately the same, regardless of the ad text and the relevance of the page found.

➡️ This circumstance is, of course, related to the trust of users in the leading search engines. The first place is perceived as the most relevant to the query. And its CTR significantly exceeds the same indicator for contextual advertising and banner advertising.

In attempts to explain the first place phenomenon, two main hypotheses can be distinguished:

🔹 Users have unlimited trust in the search engine, or they are simply too lazy to spend their time clarifying the request and scrolling the page in order to find the most attractive ad

🔹 Leading search engines do an excellent job and provide the most relevant document for any user request

⁉️ Thus, the answer to the question 'Why the first place so attracts users' is more likely to be attributed to the first hypothesis. People rarely resort to customizing the interface and changing the "default" settings.

Professionally engaged in search engine optimization of sites, AvedSoft closely monitors the "clickability" of your ad, if necessary, making improvements. And when ordering online advertising, we also recommend monitoring the important CTB (Click-To-Buy) indicator, which is defined as the ratio of the number of buyers to the total number of site visitors. 💙

06/10/2021

WHAT IS HOSTING ⁉️

Hosting is a server on which all sites on the Internet are located.
In other words, it's like the house where the site lives. 🏠

There is a great variety of hosting providers in the network, for every "taste and color".

🔹 HOW TO CHOOSE 🔹
Hosting characteristics differ in type, reliability, speed, amount of disk space, cost and available software.

🔹 PRICE ↔️ QUALITY 🔹
As a rule, the more expensive the tariff, the more options are available to the website owner.

🔹 HOSTING TYPES 🔹
When it comes to choosing a hosting, the first step is to decide on its type:

🔸 Shared virtual hosting (Shared)
🔸 Virtual dedicated server (VPS / VDS)
🔸 Dedicated Server
🔸 Collocation
🔸 Cloud Hosting

🔹 THE CHOICE IS YOURS 🔹
Hosting types from the above are ranked in ascending order of functionality, cost and capacity.

❗️ The larger the project, the higher in the hierarchy the service is needed.

30/09/2021

BLACK OR WHITE

▪️BLACK HAT▪️and▫️WHITE HAT▫️optimization - terms that are densely settled in our vocabulary.

⁉️Customers often ask: "What methods do you use when promoting?" This is normal, they must have heard about this notorious "black" optimization.

⬇️ Let's figure it out ⬇️

▫️WHITE HAT▫️ or natural optimization is the activity of an SEO-optimizer on the promoted resource, without using prohibited methods of advertising a website.

WHITE HAT optimization includes direct work on the content of the site, on all the laid out text and graphic materials.

✔️The result of the actions taken, as a rule, is the site's output to good positions (TOP-10) according to not very competitive requests of search engine users.

▪️BLACK HAT▪️ optimization ✖️Site penalties✖️
The history of using such methods dates back to the era of "stupid" search engines, the ranking algorithms of which were sometimes easily outclassed by clever optimizers.

✖️Nowadays, such methods can be used rather to harm a resource (for example, a competitor's resource), and rarely lead to long-term success (keeping the site in leading positions).

❗️AVEDSoft warns you against being attracted to promoting your website using such methods, as well as using the services of people offering to promote your website in one or two weeks for good requests.

‼️The use of such methods of promotion may entail sanctions from search engines, among the main of which are:

⚠️ PESSIMIZATION
A sanction that has an extremely negative effect on the position of the site. When using it, all or part of external links to your site are no longer taken into account when ranking.

⛔️ BAN
Complete exclusion of the site from the search engine results. Your site completely ceases to be available from the search engine results pages.

✅ When ordering search engine promotion of a site in AVEDSoft, you completely exclude the possibility of imposing any sanctions on your site from search engines.

28/09/2021

WHY WE CHOOSE WORDPRESS

❓Still have doubts about choosing the RIGHT platform for your site?
❗️We can easily dispel them.

🔸 PRICE 🔸
The main advantage of WordPress is that it is free to use. Many hosting sites support quick installation of WordPress templates. If you understand the intricacies of creating sites on this CMS, then the only payment for the site will be your time.

❗️But even in the case of using third-party help, such a site will cost cheaper than its analogues.

🔸 THOUSANDS OF TEMPLATES 🔸
Thousands of free graphic templates are available for WordPress and many of them are quite suitable for starting your own business. Even the paid templates are relatively inexpensive. To find a suitable option, you need to focus on several criteria:

🔹 Suitable design and structure
🔹 User rating
🔹 Responsive design for mobile devices

🔸 ULTRA-FAST 🔸
WordPress is awesomely optimized for speed.
If you don't install a variety of plugins on it or heavy themes, and even enable caching using the WP-Super-Cache plugin, then your site will just fly.

🔸 CUSTOMIZABLE FUNCTIONALITY 🔸
A significant advantage is the ability to make independent minor modifications without getting into the code and page frameworks.

✖️ You don't have to engage the in-house programmer to add minor changes.
✔️ Good time and money savings.

✅ If you need something special, you can install extensions (plugins) that provide additional functionality. There are thousands of plugins as well as templates, and again, they are free.

🔸 OPTIMIZED FOR SEO 🔸
SEO is such a thing that you can't be sure about at all.
❗️ But you can be sure about the internal optimization of the site, which WordPress handles, if not 100%, then 99%.

24/09/2021

💡 5 tips for managing your online reputation 💡

1️⃣ Showdown - in person, conflict resolution - publicly:

If you decide to talk to a client who left negative feedback about you, write to him personally first. Sometimes communication can be continuous, but it should remain between you and the buyer. You shouldn't figure out the situation right in the comment thread.
When the conflict is resolved, you can write about it or ask the client to change or delete the review.

2️⃣ Respond to any review politely and calmly:

Sometimes a brand's response to a review looks worse than the review itself. Never do that. If you made a mistake - admit it, if you can help the client with solving the problem - do it!

3️⃣ Keep abreast:

If they write well about you, you cannot relax and let reputation management take its course. The market is changing at very high speeds, and even one negative story can hit a company hard.

4️⃣ Expand the source base:

If you managed to establish communication with users, you need to approach social networks and specialized forums. Not everything that is written about you is on the first page of a search engine. And if your brand is not written on the site on your topic, this needs to be corrected. After all, if your target audience is there, then it should write about you.

5️⃣ Order services from professionals:

Standard advice for everything. We repeat it because contacting SERM specialists can save a lot of money and reduce reputation risks to a minimum.

20/09/2021

WordPress 5.8.1 already available.. But you still not updated?
Check info below:

This security and maintenance release features 60 bug fixes in addition to 3 security fixes. Because this is a security release, it is recommended that you update your sites immediately. All versions since WordPress 5.4 have also been updated.

WordPress 5.8.1 is a short-cycle security and maintenance release. The next major release will be version 5.9.

14/09/2021

NO CONVERSION on your site? Let’s ANALYZE where the problem is!

Read on to find out why your site isn't converting and what YOU CAN DO about it.

Check your current conversion rate

First of all, you need to know your current conversion rate. Whether you are measuring your conversions by purchasing products, uploading price lists, or subscribing to your email newsletter, you need to measure and track these activities regularly.

You can track your conversion rate using goals in Google Analytics or any other analytics platform of your choice.

So what counts as a GOOD CONVERSION RATE?

The perfect index is from 2 to 3%. This indicator can be higher or lower depending on the product or service (for example, the conversion rate in the LUX segment of goods will not be more than 1%). However, if you are converting less than 2% and the products are in the low to mid-price segment, then you have a site performance problem.

Here are nine reasons your site might be underperforming.
- The site is poorly adapted for mobile phones
- No call to action
- Your users are unsatisfied with the site
- You don't know your target audience
- Your site is slow
- Commercial factors
- Lack of structured description
- Lack of online consultants, messengers, chat bots
- Insufficient work of managers
Analysis, analysis and again analysis…
This is actually the tenth reason why your site is not getting conversions.

If you don’t analyze, hence you don’t take any steps.
You should always start with your goals. You can then identify which KPIs will help measure progress towards those goals.

Once you START ANALYZING, you can improve those metrics - figure out what works, what doesn't, and then fine-tune and optimize.

AvedSoft - Web Design & Development Agency

31/12/2021

22/11/2021

01/11/2021

27/10/2021

20/10/2021

13/10/2021

06/10/2021

30/09/2021

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14/09/2021

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