04/06/2026
What is the best way to enable eCommerce tracking in Magento? 📊
Accurate data is essential for understanding customer behavior, measuring marketing performance, and improving conversions.
The most reliable approach today is combining GA4 with server-side tracking.
The Magefan Google Tag Manager Extension for Magento 2 helps merchants implement advanced eCommerce tracking and connect Magento with both client-side and server-side Google Tag Manager setups.
🔍 Track:
• product views
• add-to-cart actions
• checkout steps
• purchases
• refunds
• customer interactions
⚙️ Why use server-side tracking?
• reduce data loss
• improve tracking accuracy
• mitigate ad blockers
• collect more reliable analytics data
For Magento merchants serious about analytics, server-side GTM has become the preferred approach.
👉 Details in the comments.