Rebbix

05/06/2026

Personalization sounds straightforward until you try to run it manually at scale.

At a certain point, the cost of delivering a tailored experience to every user outgrows what any team can sustain, and personalization hits a ceiling. The travel platforms that are closing the gap between the data they hold and the individual-level experience they deliver aren't doing it manually.

In our latest article, we look at the specific personalization workflows that make the biggest difference for travel tech when automated with AI. Visit our blog to learn where you might start with smart automation
🔗https://www.rebbix.com/blog/ai-automation-for-personalization-in-travel

03/06/2026

Your travel platform processed hundreds of bookings last month. How many of them had to go through a human first?

For most travel platforms, the honest answer is: more than anyone has actually counted. The real problem starts when manual interventions in the booking flow turn invisible, absorbed into the daily routine and never attributed to the revenue they quietly take with them 💸

Here’s our new article on the manual steps that travel platforms most commonly overlook and why it’s worth paying attention to them 👉🏼 https://www.rebbix.com/blog/manual-steps-in-booking

29/05/2026

Most travelers who stop using a platform never say why. They don’t complain, don’t leave a bad review. They just open a different app next time.
That's often caused by micro-friction during their experience – and it's one of the most underestimated retention problems in travel tech.
In this carousel, we break down where it shows up across the traveler journey and how leading travel tech platforms built real product advantages by fixing it. Swipe through 👇
Interested to dive deeper into the topic? Learn more in our blog 🔗https://www.rebbix.com/blog/micro-friction-moments-in-traveling

19/05/2026

Have you already checked the Reframe First podcast - https://www.youtube.com/ ? Some insights revealed during conversations with the travel tech leaders were so deep that we decided to write them down 👇🏼

Here are 6 shifts reshaping travel tech right now, grounded in data and told through the eyes of the people building and running travel platforms. Together, they started painting a clear picture of where traveler behavior is heading and what that means for the platforms trying to serve today's traveler ✈️

Find the full article via the link 🔗 https://www.rebbix.com/blog/travel-shifts-in-2026

21/04/2026

In the coming years, a considerable percentage of travel bookings won't come from a search engine. They’ll come from an AI agent that will skip platforms it can't interact with.

AI tools are already planning trips on behalf of travelers. The platforms they interact with are the ones with open APIs, structured data, and the right protocols in place. The rest simply don't show up ❌

A large share of the travel tech ecosystem wasn't built for this. And the window to fix that is getting narrower.

In our latest article, we talk about how the agent-led booking layer works, what most platforms are missing, and what getting ready for the age of AI agents actually looks like in practice 👉🏼
https://www.rebbix.com/blog/get-ready-for-ai-agents-in-travel

10/04/2026

Just before Easter, our team had the joy of gathering for a master class in vybiyka (woodblock printing) – an ancient technique of decorating fabric by pressing hand-carved wooden stamps dipped in paint to create traditional ornaments and patterns 🎨

Our guide was the talented craftswoman Oksana Sokol, who brought not just her tools and expertise, but a whole world of living tradition with her. Most of us were trying this craft for the very first time – seeing the tools, learning the method, and discovering just how satisfying it is to press a carved stamp onto linen and lift it to reveal something beautiful.

A heartfelt thank you to Oksana for her expertise, stories, her generosity in teaching us this craft, and for this opportunity to share that particular kind of warmth that comes from making something with your hands alongside people you work with every day. We're so glad we got to experience it together 💛

Happy Easter to all who celebrate! 🐣

01/04/2026

The traveler most platforms were designed for might no longer exist. The industry hasn’t just bounced back after the pandemic, but transformed into a new thing entirely.

We sat down with travel tech industry leaders to understand what's actually changing on the ground: when people travel, how long they stay, what they're looking for, and which platforms are keeping up 🚞

👉🏼Swipe through to see the six patterns reshaping travel behavior right now – and what they mean for your platform.

Have you noticed any shifts that we haven't covered here? Drop them in the comments, we'd love to hear what you're seeing.

16/03/2026

Booking a trip is the easy part. But what happens after is where platforms quietly lose their users to competitors ✈️

We dug into how the best travel platforms are tackling exactly this – the small, predictable friction points that erode trust without ever generating a single complaint.

The article covers real examples from the top travel platforms, including what each platform built, which friction moment it targets, and how its customers benefit from it.

Worth a read if you're thinking about what your platform could be doing more for travelers after the booking 🔗

In this article, we're looking at how top travel platforms identify the small friction points in a traveler's experience and turn them into retention tools.

05/03/2026

A lot of conversations about automation are still shaped by assumptions that haven't been tested against reality.

Some of these assumptions hold teams back from adopting automation at all. Others push companies into costly implementations that miss the point entirely. Either way, acting on myths instead of evidence is an expensive habit.

We broke down five of the most common ones. Swipe through to see where conventional wisdom gets it wrong 👇

What other automation myths have you come across? Let us know in the comments 💭

27/02/2026

Big news from our co-founder Oleksij Rak 🚀

After years of conversations with companies across industries, he launched Reframe First, a podcast for people who want honest conversations about what's really going on in tech and business.

Broken processes, AI that doesn't deliver, and the things that genuinely make a difference. Starting with travel and e-commerce – industries we know inside out.

Check out the first episodes and hit follow so you don't miss future ones
👉🏼 https://www.youtube.com/