28/05/2021
This recent article from MediaPost offers a perspective on the requirement brands/advertisers place on the publishing community to leverage trending topics, viral memes, and even breaking news to frame, reference, and creative.
Towards the end of the article, the author mentions that publishers who invest in tech that support contextual relevance stand to reap the revenue rewards as advertisers seek both brand safety, and higher ROI for their campaigns.
From an MGID perspective, has always been key to the solutions we provide for both advertisers & publishers. With features like Contextual Intelligence by MGID added to the context - audiences will immediately see the true value of this re-emerging space.
https://hubs.ly/H0PcvJP0
Amid the competition for consumer attention, campaigns that refer to the news or put into context can be powerful.