13/10/2026
Only 6.4% of median features drive 80% of all clicks. Even best-in-class products see the adoption of only 15.6% of features. Pendo’s findings show most features go unused in products.
That’s why MVP feature prioritization matters more than including just one feature to make the product “complete”.
Here’s how we would approach it regarding the best standards and practices in the industry:
🔹 Start with the core value of your MVP: Define the main problem your product must solve.
🔹 Separate must-haves from nice-to-haves: Stick to features that test your core assumptions and move the rest to the backlog. Don't throw features away; their status can change.
🔹 Use the right framework: Apply Feature Buckets for structure, ICE for pre-launch ranking, RICE once real usage data is available, and the Kano Model to discover user satisfaction.
🔹 Test the riskiest assumption first: Don’t prioritize features just because they’re quick to build.
🔹 Make costs visible: Break estimates down by feature so every scope change has a clear trade-off.
The hardest part isn’t ranking features. It’s understanding and explaining why some good ideas need to wait.
This approach works especially well for startups and founders building their first MVP with limited time and budget.
What methods have worked for you when deciding which features to build first? Let’s discuss in the comments.