Fusify

02/06/2026

Fusify was in São Paulo for the 20th anniversary of ProXXIma. Daniela Benoit represented our team at this milestone event.

The biggest takeaway from the panels was clear. Artificial intelligence is finally becoming a practical tool for day-to-day operations. Markets are tired of chasing trends for the sake of trends, creating a real demand for solutions that deliver actual business value.

Thank you to everyone who shared their insights with us. See you at the next gathering!

02/06/2026

Our team had a wonderful time at the MIXX Awards IAB Ukraine in Kyiv last week. Aleksa Nechaeva a and Alina Butenko represented Fusify, and we were delighted to have Aleksa serve on the awards jury.
She also joined an insightful panel discussion on the role of young talent and new thinking in our industry.

Most of the conversations at the event focused on being more constructive with creative choices.
It was heartening to see the industry moving past short-lived trends, with a clear focus on practical solutions that bring real value to brands.

Thank you so much to everyone we connected with,
and we look forward to seeing you at the next event!

26/05/2026

Fusify’s expansion in Brazil continues.

Daniela Augusta Bueno (Benoit), Head of Sales Brazil at Fusify, is already at mm PROXXIMA today and will be there on May 26–27 at the WTC Events Center in São Paulo.

We’re glad to keep growing our presence in Brazil and building stronger connections with the local marketing, media, and advertising community.

26/05/2026

Tomorrow, Aleksa Nechaeva, CEO of Fusify.io, will join the IAB Connect panel discussion “Lost or Gained: How the Role of Young Talent in the Industry Is Changing.”

The conversation will focus on how young specialists are reshaping marketing and digital, what skills matter today, and how the balance between experience and fresh thinking is changing across the industry.

We’re glad to be part of this important discussion with IAB Ukraine and other industry leaders.

Панельна дискусія «Втрачене чи набуте: як змінюється роль молоді в індустрії»

Поговоримо про те, як трансформується роль молодих спеціалістів у маркетингу та диджиталі, які навички стають ключовими сьогодні, та чи змінюється баланс між досвідом і новим мисленням в індустрії

Модераторка: Катерина Ярошенко, Managing Director Starcom

👥 Учасники дискусії:

▪️Євгенія Петрук, Chief Human Capital Officer Promodo
▪️Ігор Зайчук, комерційний директор MEGOGO
▪️Юрій Грузинський, Head of Enterprise Department та молодший партнер Netpeak
▪️Олександра Нечаєва, CEO Fusify.io
▪️Юрій Копишинський, CEO агенції диджитал-маркетингу Webpromo, засновник телеграм-каналу «Маркетолог 2.0.»
▪️Микола Рекеда, CMO MGID

IAB Connect
27 травня 2026
Реєстрація за посиланням: https://webinars.iab.com.ua/connect-2026

22/05/2026

Great digital campaigns are not only created. They are also carefully evaluated.
We are glad to see Aleksa Nechaeva, CEO of Fusify, among the jury experts of MIXX Awards Ukraine 2026.

Being part of the jury means looking at the market through the lens of strategy, creativity, media effectiveness, and real business impact.

For Fusify, this is a meaningful opportunity to bring our perspective into one of the key industry awards in Ukraine.

Thank you, IAB Ukraine, for the trust and for gathering such a strong group of experts.

✨ MIXX Awards Ukraine 2026: експерти, які оцінюють роботи

Конкурсні кейси пройшли через уважний і професійний розгляд. Ділимося наступною частиною журі:

▪️Максим Лень – МХП, керівник відділу медіа просування
▪️Тетяна Буратчук UM – Ukraine Managing Director
▪️Юлія Пасхалова – менеджерка з маркетингу брендів Essential Home Reckitt
▪️Ірина Айзман – Marketing Director L’Óreal Dermatological Beauty / Маркетинг Директор L’Óreal Dermatological Beauty L’Óreal Ukraine
▪️Анна Братко – Сhief Іnvestment Оfficer RAZOM
▪️Світлана Свердліна – Head of Brand Communication, Біосфера
▪️Юлія Ходаківська – маркетинг-директорка ТОВ «Квайссер Фарма Україна»
▪️Олена Кузьмічова – Media Manager UA&MD, Nestlé Ukraine
▪️Руслан Гутніков – CMO Netpeak
▪️Олександра Нечаєва – СЕО Fusify.io

Це люди, які задають планку якості та допомагають ринку рухатися вперед.

Дякуємо за довіру й експертизу 💛

21/05/2026

Fusify in Brazil: Meet Daniela Benoit

Brazil is a market where technology alone is not enough.

To build trust, you need local expertise, strong relationships, and a real understanding of how advertisers, agencies, and media buyers make decisions.

That is why Daniela Benoit is such an important part of Fusify’s presence in Brazil.

As Head of Sales Brazil, Daniela brings over 25 years of experience in marketing, media, advertising, and business development. This experience helps us stay closer to the local market, understand its needs better, and adapt global AdTech solutions to the way Brazilian advertisers and agencies actually work.

As part of the Membrana ecosystem, Fusify also brings the technology and inventory needed to support advanced advertising solutions at scale. Together, this combination of infrastructure, local expertise, and market relationships helps us create more practical value for advertisers and agencies.

For advertisers and agencies, it means working with Fusify not only as a technology platform, but as a partner that understands the local context and can help turn advanced advertising formats into real business value.

With Daniela leading our sales direction in Brazil, Fusify is building stronger relationships, deeper market trust, and a more connected local presence.

19/05/2026

Just a small behind-the-scenes moment from today.

Our CEO, Aleksa Nechaeva, is in the Українська правда studio with Andrey Boborykin, sharing insights on the future of digital advertising and programmatic.

More details soon.

13/05/2026

Fusify in Turkey: Meet Hande Sagiroglu

Behind every strong local market, there is someone who understands not only the industry, but also the people, the context, and the way decisions are made.

For Fusify in Turkey, that person is Hande Sagiroglu.

With 20+ years of experience in the digital advertising industry, including deep expertise in programmatic, she brings a strong understanding of the Turkish AdTech market.

She knows how agencies think, what advertisers expect, and where the market is moving.

For Fusify, this means having a local expert who doesn’t just represent the company, but truly understands the market from the inside.

That is the kind of expertise we are proud to have on the team.

12/05/2026

Dynamic Retargeting is now live at Fusify.

A new performance solution for eCommerce brands that helps reconnect with users who already showed interest and bring them back to the products they viewed.

It adds a controllable performance layer to the media mix, with flexible product logic, transparent optimization, and full support at every stage.

Explore the solution: https://www.fusify.io/en/solution/dynamic-retargeting

07/05/2026

Aleksa Nechaeva , CEO of Fusify, has joined the jury of the MIXX Awards IAB Ukraine.

We are pleased to see her expertise in digital advertising and AdTech represented among the professionals evaluating this year’s most notable industry cases.

Wishing all participants an inspiring awards season and looking forward to the ideas, campaigns, and work that will shape the conversation this year.