Fusify

14/10/2026

Getting an ad in front of someone doesn't always mean they'll actually notice it.

For this campaign, we focused on more than just reaching the right audience. By combining Fusify DMP targeting with video playback triggered when the placement came into view, we gave the product a better chance to capture attention.

Brand-safe placements helped ensure the message appeared in the right context.

👉 Explore the full case study: https://www.fusify.io/cases-en/fossil

13/10/2026

In fashion, visuals sell. Getting shoppers to stop and look is the challenge.

With AdWall, readers choose to view an ad to unlock an article.
The ad opens in a separate window over the page, without other advertisers’ banners alongside it.
Shoppers can watch the clothes in motion or explore an interactive ad with product details and links to the store.

👉 You’ll find more examples and practical advice in the full article on our blog https://www.fusify.io/en/blog-en/adwall-fashion-advertising

02/10/2026

Seeing a styled outfit, a finished makeup look or a furnished room helps shoppers picture how the products work together.

Fusify Showcase lets you add clickable tags to individual items within the ad. Shoppers can select what interests them, see its details and follow a link to the product page. You keep the full visual while making the products in it easier to explore.

👉 Explore the interactive Showcase demo https://www.fusify.io/en/rich-media/showcase

30/09/2026

Massive reach in FMCG means nothing if consumers scroll past your ads.

We’ve brought together five FMCG campaigns for Coca-Cola, Unilever, Alpro, Danone Nutricia and KFC. Each had a different goal, with results ranging from 99% ad viewability for Coca-Cola to around 13% CTR for KFC.

🔎Explore the full FMCG case studies on our website https://www.fusify.io/en/cases?industries_equal=%5B%22FMCG%22%5D

25/09/2026

In FMCG, ad campaigns always come down to two things: scale and quality engagement.

Our new FMCG page shows how we deliver both in practice:

▪️ Reach the right audience through contextual and audience targeting
▪️ Monitor placement quality and brand safety
▪️ Capture user attention with Rich Media, Mobile Brander, and Native Video

You’ll also find case studies from our campaigns for The Coca-Cola Company and Unilever, including the formats we used and the results we achieved.

👉 See how we work with FMCG brands: https://www.fusify.io/en/industries/fmcg

23/09/2026

Readers have a reason to watch your ad.

Most people don’t want to pay for digital subscriptions, but they are more than willing to spend 10-15 seconds watching an ad to keep reading. It’s a fair value exchange where everyone wins.

AdWall appears in the center of the screen while the reader is fully immersed in the content. For brands, this means intentional engagement rather than an accidental click, with CTRs reaching up to 16%.

👉 Read the full article: https://www.fusify.io/en/blog-en/adwall-for-brands

17/09/2026

The Tasman marked Kia’s entry into the pickup market, where buyers already had their preferred brands. Our job was to draw attention to the new model and give potential buyers a reason to take a closer look.

In our latest case study, we show how we selected audiences and ad formats for a campaign that reached 940,000 users.

👉 Read the full case study https://www.fusify.io/cases-en/kia

15/09/2026

Reach potential clients for your bank, insurance company or fintech business.

Our new Finance page shows how we can help you:

▪️ Find the right audience for each financial product
▪️ Check the content your ads appear alongside
▪️ Track applications following ad views and clicks

You’ll also find case studies from our campaigns for Mastercard and OdeaBank, including the formats we used and the results.

👉 Explore our Finance page and get in touch https://www.fusify.io/en/industries/finance

11/09/2026

Brands pay to reach shoppers on Google and Meta. Retail media gives retailers a way to compete for a share of that ad spend.

Your website, app and stores can generate advertising revenue by helping brands reach people who are already browsing and deciding what to buy.

In our latest article, we explain how retail media works, what retailers need to get started and what to consider when integrating a retail media platform.

Read the full article on the Fusify blog -

How Retail Media works, what it offers retailers and brands, and why a Retail Media Platform is needed to run it.

09/09/2026

How long do your ads keep following people after they’ve left your website?

A remarketing window is the length of time someone stays in your remarketing audience after a specific interaction with your website, app, or ad.

For example, you create an audience of people who viewed a product in the past 7 days.

The system records the view and adds the visitor to the audience your ads target. Each new product view resets the clock. If there are no further views, the visitor drops out of the audience 7 days after their last one.

Choose the window based on your purchase cycle: how long it typically takes someone to go from that interaction to placing an order. Ad frequency and exclusions for people who’ve already bought the product are configured separately.