Cosmonova Broadcast, Kyiv (2026)

22/04/2026

Some media projects matter far beyond technology.

Our CTO Дмитро Нижлукченко recently shared reflections on a project where the team helped unite broadcast workflows, launch a VOD platform, and scale it into a full OTT service delivering important content to millions of viewers.

It is a strong example of what well-built media systems can achieve when reliability, speed, and scale all matter.

Link in the first comment.

20/04/2026

How can sports federations become interesting to the media without a budget? How do sports media themselves create content that captivates audiences, helps popularise sport, and generates revenue? And does revenue really depend only on content quality? These were some of the key questions explored during Ukrainian Sports Media Week, organised by Sport & Business Club Ukraine and led by Oleksiy Braga.

On stage at UNIT.City in Kyiv, senior executives from media companies and well-known journalists discussed the economics of media rights and the evolution of TV formats. They shared best practices for creating native content products and winning audiences on new platforms.

Cosmonova Broadcast was pleased to take part in the event. We gained valuable practical insights and truly enjoyed reconnecting with clients, partners, and long-time friends. Our sincere thanks to the organisers for such a valuable and enjoyable experience - and for the new connections and promising partnership opportunities.

16/04/2026

🟣 𝗜𝗻𝘀𝗶𝗴𝗵𝘁

In mature markets, household spending on video services is growing more slowly after a period of rapid expansion.
Competition among platforms is intensifying.

Alongside subscriber acquisition, media companies are placing greater emphasis on profitable growth, cost control, and stable cash flow.

The value of operational efficiency is rising.

📌 Sources: MoffettNathanson axios.com │ Deloitte 2026 M&E Outlook deloitte.com│ PwC 2024-2029 Global E&M Outlook pwc.com

🟣 𝗦𝘁𝗮𝘁𝘀

• The global media and entertainment market is projected to reach $3.5 trillion by 2029, with a 3.7% CAGR.

• Digital formats already account for 72% of global advertising revenue, with their share expected to rise to 80% by 2029.

• Global CTV ad investment reached $25.9 billion in 2023 and is forecast to grow at a 10.4% CAGR over the next five years, while linear TV ad spend is expected to fall to $139.1 billion in 2026

📌 Sources: PwC Global E&M Outlook 2025–2029 │ PwC Insights & Perspectives │ WARC Global Ad Trends warc.com

🟣 𝗞𝗲𝘆 𝗧𝗿𝗲𝗻𝗱𝘀

Efficiency is becoming a priority alongside scale

Major media groups are consolidating platforms and services to reduce costs and improve profitability.
Investors and management teams are paying closer attention to revenue per user, audience retention, margins, and cash flow.

Ad-supported models are strengthening free services
The role of ad-supported services, FAST channels, and hybrid monetization models continues to grow.

Distribution is becoming more complex
A single content asset increasingly requires multiple formats, language versions, rights configurations, and technical specifications across platforms and markets.

📌 Sources: PwC Global E&M Outlook 2025–2029 │ Deloitte 2026 M&E Industry Outlook │ Gracenote Data Hub 2026 gracenote.com

🟣 𝗧𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆

The most practical AI use cases in media today do not create content; they support infrastructure and technical workflows.

• Server and service load forecasting
Analyzes historical data to prepare resources in advance for peak viewing demand.

• Automatic scaling and load balancing
Optimizes infrastructure usage based on real-time demand.

• Issue detection before incidents occur
Identifies early signs of problems across servers, networks, and streaming workflows before service disruption.

• Intelligent signal and content quality control
Automatically detects technical issues in video, audio, files, and streams.

📌 Sources: Deloitte 2026 Industry Outlook │ Media and Entertainment Scales AI cloud.google.com

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06/04/2026

𝗣𝗲𝗼𝗽𝗹𝗲 𝗶𝗻 𝗨𝗸𝗿𝗮𝗶𝗻𝗲 𝗱𝗼𝗻’𝘁 ❞𝗰𝗼𝗻𝘀𝘂𝗺𝗲 𝗺𝗲𝗱𝗶𝗮❞ 𝗮𝗻𝘆𝗺𝗼𝗿𝗲 - 𝘁𝗵𝗲𝘆 𝗹𝗶𝘃𝗲 𝗶𝗻𝘀𝗶𝗱𝗲 𝗶𝘁.

The latest Mediatrack 2025 study by Суспільне Мовлення (CAWI, n=4,500, ages 18–70) shows:

• 91% consume content via smartphones

• 75% get news through messengers

• 60% via social media

• 54% regularly use video platforms

• only 17% rely on traditional TV as a primary channel

𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗶𝘀 𝗻𝗼 𝗹𝗼𝗻𝗴𝗲𝗿 𝘀𝗰𝗮𝗿𝗰𝗲. 𝗗𝗶𝘀𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 𝗶𝘀.

Audiences no longer search for content. It has to reach them where they already are: Telegram, social platforms, video ecosystems, and primary YouTube.

𝗪𝗵𝗮𝘁’𝘀 𝗿𝗲𝗮𝗹𝗹𝘆 𝗰𝗵𝗮𝗻𝗴𝗶𝗻𝗴?

Smartphones have become the dominant screen.

TV isn’t disappearing - 63% still watch it weekly, but increasingly through digital channels.

Messengers are now the #1 news channel, especially for younger audiences (18–24), who no longer engage with scheduled news or visit the website directly.

News is part of the feed, mixed with entertainment and other content.

At the same time, entertainment is growing, putting news in direct competition for attention.

Video is now the default language. Short-form is the standard.

𝗦𝗼 𝘄𝗵𝗮𝘁 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗺𝗮𝘁𝘁𝗲𝗿𝘀 𝗻𝗼𝘄?

Not content alone.

🔹 Distribution

🔹 Speed

🔹 Presence across platforms

The winners are those who can deliver content faster and more reliably everywhere their audience already is.

𝗔𝗜 𝗶𝘀 𝗿𝗲𝘀𝗵𝗮𝗽𝗶𝗻𝗴 𝘁𝗵𝗲 𝗺𝗲𝗱𝗶𝗮 𝗹𝗮𝗻𝗱𝘀𝗰𝗮𝗽𝗲 𝗮𝗻𝗱 𝗵𝗼𝘄 𝗽𝗲𝗼𝗽𝗹𝗲 𝗮𝗰𝗰𝗲𝘀𝘀 𝗶𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻.

Users increasingly expect summarized, structured, instant answers without visiting original sources.

Which means fewer direct touchpoints between audiences and media brands.

𝗞𝗲𝘆 𝘁𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀

Media is now more about making sure it reaches the audience at the right time, on the right platform, in the right format.

And in this reality, infrastructure is a strategic advantage.

27/03/2026

A playout operator’s work directly affects audience retention, the fulfillment of advertising contracts, and compliance with regulatory requirements, which, in turn, impact a TV channel's reputation and finances.

Yet a significant part of their time is still spent on routine tasks, such as adding graphics, labels, announcements, and checking content before going on air.

The COSMO | PLAYOUT cloud service automates these processes, freeing operators to focus on monitoring, preventing, and fixing errors.

🔹EPG reduces manual work in scheduling the broadcast

🔹 Automated graphics and announcement overlays save operational time and simplify control
🔹 Hotlists ensure uninterrupted broadcasting even during incidents
🔹 The system monitors ad markers (SCTE-35) and ensures they appear in the right place at the right time
🔹 COSMO | PLAYOUT also automatically transcodes files, applies technical configurations, and performs a health check, eliminating typical causes of missing signals and frozen playouts.

As a result, operators spend less time on routine tasks and more time overseeing the broadcast.

The service significantly speeds up their work and boosts efficiency.

Fewer errors - stable, high-quality broadcasting and satisfied viewers.

𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗲𝗱 𝗣𝗹𝗮𝘆𝗼𝘂𝘁

We further automate processes based on client needs and provide custom configuration support.

Learn more about COSMO | PLAYOUT: https://lnkd.in/e_eNiqkJ

Talk to our team about personalized playout:
✉️ Email: [email protected]
💬 WhatsApp / Telegram / Viber: +380 93 295 5896

26/03/2026

Missed ad tags, delivery delays, and incorrect feeds – each operational issue may seem minor on its own. Together, they directly impact revenue.

A broadcaster approached us with a recurring problem:
• 5–7 ad marker errors per week
• delivery delays
• unstable vendor feedback

We reduced errors by 80%, stabilized delivery, and ensured ad insertions fully comply with contractual obligations.

No magic. Just control.

Media services are built on our own managed distributed infrastructure with geo-redundancy across the EU:
🔹 NOC monitors the infrastructure and service operations around the clock.
🔹 Dedicated expert teams operate across five server locations.
🔹 24/7 technical support handles incidents, escalates, keeps clients informed from alert to resolution, and maintains SLA compliance at 99.98%.
🔹All response and escalation procedures are clearly defined and fixed.

Learn more about our services on our website https://cosmonova-broadcast.tv/
Or talk to our team:
[email protected]
+380 93 295 5896 (WhatsApp, Telegram, Viber)

25/03/2026

Audience growth sounds optimistic until you face it in practice.

One of our clients expanded distribution from 3 to 12 delivery points (OTT + regional versions of linear and FAST channels).

𝗕𝗲𝗳𝗼𝗿𝗲:

- about 2 weeks to connect each platform
- frequent manual interventions
- unclear vendor responsibilities

𝗔𝗳𝘁𝗲𝗿 𝗿𝗲𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗶𝗻𝗴:

🔹5–7 days per platform
(or almost real-time for IP delivery and partner operators)
🔹90% of processes are standardized
🔹40% fewer incidents

What changed? The team stayed the same. The system changed.

Channel operations - from playout and localization to transcoding, stream packaging, and distribution to OTT, IPTV and cable operators - were reorganized:

☑ Workflows defined
☑ Responsibilities clarified
☑ Single ex*****on loop established

In complex distributed environments, audience scales only when media operations stay under control.

19/03/2026

Broadcast archiving is often treated as a secondary function.
Yet it can serve as a practical tool for control and claims management.

The key question is whether the archive gives users fast access, preserves content integrity, and stores enough metadata about the broadcast itself to verify disputed moments quickly and handle claims without a chaotic search for proof.

At WEBREC, we approach broadcast recording as a control function. That means event logging, cataloguing by selected criteria, and fast access to the exact recording required.

Users get 24/7 access to preserved broadcast recordings through an intuitive interface. They can quickly find the required transmission and the related information, and also create social media clips by selecting relevant fragments and adding graphics.

When an archive becomes an active control tool, it starts delivering real operational value.

18/03/2026

The line between linear and digital content is becoming increasingly blurred, to the point where the distinction matters less and less in practice.

According to Nielsen’s The Gauge (January 2026), streaming accounted for 47.5% of all TV viewing in the U.S. in December last year, and on some days exceeded half of total daily viewing. Ofcom research shows that 74% of UK households have a Smart TV, while the number of households watching TV exclusively via the internet continues to grow.

Audiences now engage with content across both linear TV and digital environments simultaneously — including CTV platforms, web services, and mobile apps. That is why coordinated multiplatform distribution creates the greatest value today.

Our ASP (All Services Platform) enables broadcasters and rights holders to execute a unified content strategy across both linear and digital environments:

🔹 TV channel, FAST channel, and OTT service launch
🔹 Playout and content localization
🔹 Global channel distribution with multiplatform IP-based delivery
🔹 24/7 broadcast recording and archiving for monitoring and claims handling

A complete media supply chain within a single operating framework.

Want to see how this works in practice? Get in touch with our team:

WhatsApp, Telegram, Viber: +38 093 295 5896
[email protected]

17/03/2026

Playout is often discussed as an operational function. However, the way it is executed can shape the viewing experience and contribute to how a broadcaster is perceived.

In most playout setups, operations are standardized: signal ingest, content preparation, playlist creation, schedule control, graphics and ad insertion, quality monitoring, and incident response.

COSMO | PLAYOUT adds localization to this workflow: AI-based dubbing and subtitling with human post-editing.

Built on our managed geo-redundant infrastructure across the EU, the service helps clients keep delivery stable, operations coordinated, and results more predictable with one provider.

Learn more about COSMO | PLAYOUT on our website: https://cosmonova-broadcast.tv/en/playout

16/03/2026

An SLA, or Service Level Agreement, is often reduced to an availability metric: a percentage stated in the contract, response timeframes, and possible penalties.
But these terms alone do not guarantee well-managed media operations with predictable outcomes. They only formalize the commitment.

In practice, an SLA works only when the service is backed by clearly defined areas of responsibility, a structured escalation path, continuous monitoring, and well-established incident management. This is what helps reduce business risk and maintain operational stability.

Distribution & IP Delivery provides a 99.98% SLA through our own distributed, geo-redundant infrastructure across the EU, 24/7 NOC monitoring, and technical support with clear response logic.

When clients entrust us with business-critical workflows, the real differentiator is not the promise written into the contract, but the operational model behind the service.

Learn more about how Distribution & IP Delivery works and request a demo:
📱WhatsApp, Telegram, Viber: +38 093 295 5896
✉️[email protected]

Cosmonova Broadcast

22/04/2026

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16/03/2026

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