19/03/2025
This UI/UX redesign process we did in 2024 and it focused on improving the user experience of a media platform’s “Resources” section. Our goal was to boost KPIs like traffic, engagement, and session duration. Through UX research, user interviews, and analysis, we identified key pain points: unclear navigation, poor content discoverability, and lack of filtering. Using design hypotheses, we implemented: ✅ A homepage widget for better visibility ✅ Improved UI navigation with search & filters ✅ Personalized content recommendations ✅ Enhanced readability & structured articles ✅ Simple gamification for engagement The result? A streamlined product design with a data-driven approach, validated through usability testing and user feedback 🫰