We redefine financial services provider, Tanzania's first integrated Financial Services Customer Experience Company.Connecting financial business services provider to consumers, accelerating business growth. What if companies could inspire
passionate, loyal customers through more open and bi-directional interactions that
lead to true customer understanding? Proportionately Boresha was founded wi
th the
idea that the relationship between financial provider companies companies and their customers is ready for higher ground. Boresha (Boresha Huduma) is a community support & Feedback platform for
promoting quality financial provider services to different companies in Tanzania. We found that
a ‘totally satisfied customer’ contributes 2.6 times more revenue than a ‘somewhat
satisfied customer’. Furthermore, a ‘totally satisfied customer’ contributes 14 times
more revenue than a ‘somewhat dissatisfied customer’. Coined from the Swahili word Boresha, which means to Improve, Boresha is the
brainchild of AimPro company ltd, a Software development company based in
Tanzania, Dar es salaam. The idea to build this platform came from the constant
frustrations we have had dealing with different companies in different sectors in the
country. Taking into consideration that we were paying for those services. The platform will connecting companies with their customers to foster relationships
that unlock new value for both sides and take the customer-company engagement to a
whole new place. Companies of all sizes and industries, Boresha modernize customer
support, accelerate sales, differentiate their brand, and be able to innovate together
with their customers. The platform will promote quality customer service to different
companies in Tanzania. The main goal of Boresha is to establish a place where your customer can come to
report a problem direct to different companies or organizations. Give them ideas, ask
question and more importantly praise them for a job well done on their services or
quality of their products. Users can sign up or act as guest user and contribute their thoughts on you or your
product. Users can then vote on topics, which are important to them by
scoring/ranking them. The most popular dishonored or praised product/service is
displayed on Trending part of the homepage of the platform. Company customer care department can have their account, where they can view
analytics based on how customer say about them or their product, when a company
replies to customer about the issue reported. The reply message will have a ‘company’
title, and can mark topics as active or resolved.
