Natron Company LTD, Dar es Salaam (2026)

06/05/2019

Amazon.com was started by Jeff Bezos in 1994. At the time, his company was run completely from his garage in Bellevue, Washington. He was able to secure funding from Nick Hanauer. This first investment of $40,000 was joined by a larger, $100,000 investment from Tom Alburg that helped make the new website more user-friendly.
During the first month of business, Bezos fulfilled and shipped orders to all 50 states, and to 48 countries. Books were the only product available at that time.

Bezos wanted Amazon.com to be more than just a retail website; he wanted to create an online community. Early on, he added a feature that enabled readers to add their own book reviews for all customers to view.

GOING PUBLIC
On May 15, 1997, the company went public. The initial public offering (IPO) was targeted at $18, but by the end of the day, public demand had pushed the share price to more than $24 per share. The company had raised $54 million. Amazon.com is listed on Nasdaq as AMZN.

In 1998, Amazon opened its first international sites in the United Kingdom and Germany, where it quickly enjoyed success.

In 1999 the company opened four order fulfillment centers in Fernley, Nevada; Coffeyville, Kansas; and Campbellsville and Lexington, Kentucky to handle the large mass of orders.

Time Magazine featured Jeffrey Preston Bezos as Person of the Year in 1999, calling him "king of cybercommerce."

Features and Upgrades
The "Look Inside the Book" feature, added in 2001, was immediately popular as a tool for consumers to see if the book they were looking at would fit their needs. Later, the "Search Inside the Book" feature, added in 2003, made it possible for consumers to search key words in the text of the book.
Amazon added Marketplace, where sellers of used books could offer products for sale with a small commission collected by Amazon.

Amazon also teamed up with many companies to offer their products through the website.
GROWTH AND SUCCESS SUSTAINED
In January 2009, Amazon reported $6.7 billion in fourth quarter 2008 sales. The company now has fulfillment centers in 12 U.S. states and eight countries. Its headquarters are in Seattle, Washington, and the company employs more than 21,000 people worldwide.

Today Jeff Bezos is the # 1 Richest one in the World. From one employee (Himself) to 566,000 employees.
NEVER GIVE UP!!!

06/05/2018

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05/04/2016

INTANETI NI BIASHARA NZURI SANA YA BAADAE.

Kampuni ya Facebook imetoa ripoti yake ya robo mwaka kuonyesha hali ya matumizi ya Intaneti duniani.

Ripoti hiyo iliyochapishwa mwaka 2015 mwezi Desemba,inaonyesha kwamba, mtandao wa kijamii wa Facebook una watumiaji BILIONI 1.5.

Idadi ya watu duniani kwa sasa ni bilioni 7, huku kati yao bilioni 2.4 ni wachina.

Kati ya watu bilioni 1.5 waliojiunga na Facebook ni watu milioni 987 ndiyo wanatumia Facebook muda wote. Watu miaji wengi wanaonekana kutoka nchi za Amerika, Canada na Ulaya.

Watu wengi wanatumia Facebook, muda wa mchana kuliko usiku, na hasa muda wa chakula cha mchana ndiyo kuna matumizi makubwa ya Facebook, ukilinganisha na mida mingine.

Asilimia 87 ya watumiaji wa Facebook duniani wanatumia, simu za mkononi. Facebook ina mpango kabambe wa kuhakikisha watumiaji wote wa Intanenti duniani ambao ni bilioni 2.9 WANAJIUNGA NA FACEBOOK.

Mkakati mmoja wapo ni kuwekeza zaidi nchi zinazoendelea, hasa katika makampuni makubwa ya teknolojia. Afrika ina watumiaji milioni 140 wa Facebook, na hivyo hii ni idadi ambayo inaonesha kwamba bado kuna fursa kubwa sana ya kibiashara kupitia intaneti katika bara la Afrika.

Inakadiriwa kwamba mwaka 2050, idadi ya watu duniani itaongezeka na kufikia bilioni 10, kutoka bilioni 7 ya sasa. Matumizi ya intaneti pia yataongezeka kutoka watu bilioni 2.9 wanaotumia intaneti sasa, kufikia watu bilioni 6.8. Mpaka sasa watu bilioni 1.1 hawana uelewa wa masuala ya intaneti.

MAANA YA HIZO DATA HAPO JUU NI NINI?

Watu wanapoongezeka duniani, huduma za kijamii pia zitaongezeka kwa kasi sana. Chakula, hali ya hewa, maji, mifumo mbalimbali ya kimazingira lakini kubwa zaidi mabadiliko makubwa katika mifumo ya teknolojia yataongezeka.

Matumizi ya simu za mkononi na vifaa vingine (mobile devices) yataongezeka, lakini pia hata upatikanaji wa taarifa utakuwa ni wa ushindani mkubwa zaidi ya sasa, na hivyo kufanya uwekezaji katika intaneti kuwa na faida kubwa hapo baadae k**a mtu utajipanga sasa hivi.

Kumbe mitandao ya kijamii sasa itakuwa DEAL. Ni watu chini ya asilimia 20, ndiyo watakuwa hawatumii intaneti duniani ifikapo mwaka 2035. Hii ni fursa kubwa sana ya KIBIASHARA kwa watu wanaopenda kumiliki BLOGS, WEBSITES, NA MITANDAO YA KIJAMII.

Biashara nyingi sana zitafanyika katika intaneti kuliko ilivyo sasa hivi na ikadiriwa kwamba hata vyuo vingi sana vitaaanza mafunzo yake kupitia intaneti. Na hasa katika nchi zinazoendelea.

Tayari mwaka juzi Facebook imefungua ofisi zake Afrika, na makao makuu yake yapo Johanensburg Afrika kusini, huku ikiweka mikakati ya kibiashara katika nchi za Kenya, Afrika Kusini, Nigeria na Rwanda kwa sababu katika nchi hizi makampuni mengi ya kiteknolojia ya intaneti yanamilikiwa na vijana.

Tunapokwenda huko mbele, taarifa nyingi zitapatikana kupitia Mitandao ya kijamii. Kutokana na ubize utakao kuwepo pamoja na muda hafifu wa shughuli za watu duniani, taarifa nyingi zitapatikana kupitia intaneti zaidi kuliko kusubiri GAZETI AU TV, ndiyo ikupe habari.

Inahitaji upekee mkubwa wenye umakini ili kuaminika na wanaokufuata unapotoa habari zako.

USHAURI WANGU.

Tuache kuwa sehemu ya MALIMBUKENI wa intaneti kwa kukesha tunatukana na kusambaza UWONGO, kwa mfano mwanzilishi wa facebook ndiye kijana tajiri wa kwanza duniani, wewe unakesha unatoa matusi kupitia Facebook.

Vijana wanaonekana kuwa na nguvu sana hasa katika matumizi ya intaneti, lakini nguvu hizi ni k**a machozi ya samaki majini.

Tutumie mitandao ya kijamii k**a sehemu ya kujiimarisha kiuchumi. Nchi za Nigeria, Kenya, Afrika kusini, wamepiga hatua kubwa sana katika matumizi intaneti.

03/04/2016

10 USES OF BULK SMS MARKETING

1: Full blown promotion

Are you rolling out a new product or service or want to push your already existing products and services further into the marketplace to make more money? You can pe*****te and dominate your market easily, quickly, and cheaply using bulk SMS.

2: Time-limited special offers

Is sales short in coming? Do you need a certain amount of money this week or by month end? Or you just want to meet a sales target, you can use bulk SMS to make one-time offers or any kind of special offer. And you know what? Offers with built-in deadlines outperform offers without deadlines any day, anytime.

3: Introduce your great business

You have a great business, granted. But how many of your potential customers know you exist… even in your community? You can use bulk SMS to get yourself out of marketing oblivion and into limelight and win more customers and become very popular in your niche and location.
4: Follow up on your top prospects

Bulk SMS helps you to automate and personalize your marketing follow up professionally so that you can make all the money you’re capable of making in your business.

5: Customer relationship management

You can use bulk SMS to manage your relationship with your customer professionally thereby retaining your customers and reducing customer attrition rate. How? By informing them when you fulfill their orders, by using it to ask if delivery went smooth, by thanking them for their business, and so on.

6: Happy birthday wishes

It has been said that people don’t care how much you know until they know how much you care. By celebrating customers on one of the important days of their lives, you will increase customers’ loyalty. And the more customers stay with you, the more money you will make. What’s more, you can even schedule the birthdays and it will be delivered on their birthdays while you sleep!

7: Debt collection

You can use bulk SMS to remind your debtors that their debt is due for payment. This will reinforce the need for them to pay and will facilitate quick payment, which will in turn increase your revenue and improve your cash-flow.

8: New prices announcement

Have adjustments in your pricing? You can use bulk SMS to inform your customers and use that opportunity to sell your products and services.
9: Make special holiday offers

We have a dozen holidays during each year, bulk SMS comes in handy to make special holiday offers with deadlines built into them to generate quick sales.

10: Refer prospects to your great company website

This will increase traffic to your website which will in turn contribute to getting you ranked higher in Google, Yahoo!, and other search engines and also help you sell your products and services. To make it very effective, you can offer them something for FREE if they visit your website.
FOR more information call us 0656540271

24/03/2016

Steps to writing good research proposal and quality dissertation /thesis

1. Know yourself: Know your area of expertise, what are your strengths and what are your weaknesses. Play to your strengths, not to your weaknesses. If you want to get into a new area of research, learn something about the area before you write a proposal. Research previous work. Be a scholar.
2. Know the program from which you seek support: You are responsible for finding the appropriate program for support of your research.
3. Read the program announcement: Programs and special activities have specific goals and specific requirements. If you don’t meet those goals and requirements, you have thrown out your chance of success. Read the announcement for what it says, not for what you want it to say. If your research does not fit easily within the scope of the topic areas outlined, your chance of success is nil.
4. Formulate an appropriate research objective: A research proposal is a proposal to conduct research, not to conduct development or design or some other activity. Research is a methodical process of building upon previous knowledge to derive or discover new knowledge, that is, something that isn’t known before the research is conducted.
5. Develop a viable research plan: A viable research plan is a plan to accomplish your research objective that has a non-zero probability of success. The focus of the plan must be to accomplish the research objective.
6. State your research objective clearly in your proposal: A good research proposal includes a clear statement of the research objective. Early in the proposal is better than later in the proposal. The first sentence of the proposal is a good place. A good first sentence might be, “The research objective of this proposal is...” Do not use the word “develop” in the statement of your research objective.
7. Frame your project around the work of others: Remember that research builds on the extant knowledge base, that is, upon the work of others. Be sure to frame your project appropriately, acknowledging the current limits of knowledge and making clear your contribution to the extension of these limits. Be sure that you include references to the extant work of others.
8. Grammar and spelling count: Proposals are not graded on grammar. But if the grammar is not perfect, the result is ambiguities left to the reviewer to resolve. Ambiguities make the proposal difficult to read and often impossible to understand, and often result in low ratings. Be sure your grammar is perfect.
9. Format and brevity are important: Do not feel that your proposal is rated based on its weight. Use 12-point fonts, use easily legible fonts, and use generous margins. Take pity on the reviewers. Make your proposal a pleasant reading experience that puts important concepts up front and makes them clear. Use figures appropriately to make and clarify points, but not as filler.
10. Know the review process: Know how your proposal will be reviewed before you write it. Proposals that are reviewed by panels must be written to a broader audience than proposals that will be reviewed by mail. Mail review can seek out reviewers with very specific expertise in very narrow disciplines.
11. Proof read your proposal before it is sent: Many proposals are sent out with idiotic mistakes, omissions, and errors of all sorts. Proposals have been submitted with the list of references omitted and with the references not referred to. Proposals have been submitted to the wrong program. Proposals have been submitted with misspellings in the title. These proposals were not successful. Stupid things like this kill a proposal. It is easy to catch them with a simple, but careful, proof reading. Don’t spend six or eight weeks writing a proposal just to kill it with stupid mistakes that are easily prevented.
12. Submit your proposal on time: Duh? Why work for two months on a proposal just to have it disqualified for being late? Remember, fairness dictates that proposal submission rules must apply to everyone. It is not up to the discretion of the program officer to grant you dispensation on deadlines. Get your proposal in two or three days before the deadline.
All the best @ Natron ltd.

23/03/2016

18 Internet Business Ideas To Make Money Online

Starting up a business is by no means an easy task. If you want to learn how to make money online, you need to have good business ideas, but you also need a great marketing plan. The good news is with a domain and hosting, alongside some basic skills, your ideas can become a reality. Each of the internet business ideas below are competitive niches, so make sure you go in with all guns blazing!

1. Become an affiliate

Learning how to earn money online as an affiliate isn’t easy. But there are lots of people worldwide that are making over $1,000,000 a year doing it. Most will not be a successful unless they have some formal help and training. Affiliate stores are web stores where people purchase items on a site, but through a third party.

Amazon is one of the most popular affiliate programs in the world, but it really shouldn’t be considering the commissions are so low! It’s not just Amazon that you can affiliate with; there are 1,000 affiliate programs to choose from. Although Amazon can be lucrative, there are some much better options out there, allowing affiliates to earn up to 75% commission in some cases! Work in your own time

Build multiple sites
Work in your own time
Focus on product niches that you have an interest in!
Example

Affilorama is a great resource for anyone looking at starting their journey in affiliate marketing. The email marketer’s best friend is their email list; you have to have an email list! I use Aweber to collect subscribers.

2. Start an ecommerce store

At the forefront of the internet revolution has been ecommerce stores. Nowadays you can get an easy to use, fully functional ecommerce store design for as little as £500; then you just need a domain and hosting. Of course, how much you profit depends on your methods and effectiveness of marketing which might include:

Print media
PPC (pay-per-click)
SEO (search engine optimisation)
Networking
Event sponsorship
The list goes on…!
SaleHoo is a great resource when it comes to finding suppliers and learning how to sell online!

Example – Zappos

You might not have even heard of Zappos, an online shoe store. Well, that goes to show how big the internet really is and how big your online business could be. Maybe it might even come to close to the acquisition of Zappos by Amazon for a reported $900,000,000.

3. Earn Cash From Blogging

Starting a blog isn’t as hard as you think. All you need is hosting and a domain. To make money online from a blog you need to gain large amounts of traffic from a specific niche. See how I do it here. You can earn cash using:

AdSense
Selling banner advertisements
Affiliating to sites such as Amazon & eBay (see #2)
Offer premium services or member areas
Example – TechCrunch

TechCrunch is a popular Web 2.0 blog and makes a reported $200,000 per month. Originally started by Michael Arrington, it was eventually acquired by AOL for a reported $25,000,000. There is money to be made by blogging and it’s cheap one of the cheap and easy home based businesses to get started with.

4. Sell on eBay

Selling on eBay successfully is not easy. You need to be able to able to target a niche where the profit margins are high and competition is low. If you pick the right product (particularly unbranded products) you have a chance to import items and make huge profit margins. SaleHoo is awesome for finding suppliers.

Example – Linda’s Stuff

There are some extremely large sellers on eBay. Take “Linda’s Stuff” as an example, with around 150,000 items online and nearly 350,000 confirmed sales.

5. Train and mentor

Perhaps you have a specific skill set that you could teach. There are hundreds of skills that can be taught over the internet, especially due to the fact that services like Skype are free.

You might have to offer a free service now and build a freemium model (offer free accounts with limited features, then charge for upgrades) for the future in order to make some large amounts of cash. It’s one of the good business ideas for those with extensive amounts of knowledge. You could:

Teach a language
Offer marketing training
Help improve writing skills
And more!
Example – Code Academy

Although it is only in the early stages Code Academy is going to be one of those online training centres that really stands out from the crowd. More than one investor has seen the potential that is has with the Academy getting over $12.5m in investment within the first 12 months, including investments from Richard Branson and Yuri Milner.

6. Become a drop shipper

Drop shipping is fairly similar to running an affiliate store. You act as the mediator without ever touching the product. The difference between a drop shipper and affiliate is that the sale with drop shipping websites is not completely managed. You might have to set up systems to automatically make a purchase with your drop shipping company, in order for it to be sent directly to the end consumer.

Example – iPhoneStore

There was a sale confirmed on Flippa a few years ago for iPhoneStore.com. It was producing nearly $30,000 in revenue every month and sold for $90,000.

7. Paid blogging

With over 350,000,000 websites on the internet, there is a huge demand for content. If you have experience or skills relating to writing, offering a blog posting service could be for you. Lower paid projects might start at around £1 per 100 words, with quality focused projects being in the £2.50-10 per 100 words range. Sites like People Per Hour and Elance are great for picking up paid writing gigs, without actually having a website.

Example – Vibe Tech Media

You’ll notice my bio at the end of the article, as well as details on the homepage. I make a full time income from blogging for digital marketing agencies. I get leads thanks to my simple landing page.

8. Become a virtual assistant

A virtual assistant is a great job to have if you want flexibility. You’ll be able to maintain multiple clients at once which mean you can easily fill gaps in your week or work overtime if you need to. A virtual assistant will generally charge £15-20 depending on the specifics of their job role. Expect to be assisting with tasks such as blogger outreach, product listings, research and responding to emails.

Example – HM Virtual Assistant

9. Offer web design

Nearly every company is now looking to build a website. In fact, even those companies that have a website are looking to make sure that theirs looks bigger and better than the competition. You can learn how to earn money from home with practically no investment and this is certainly one of the best business ideas for someone wanting huge amounts of flexibility.

You can learn the basics of coding on CodeAcademy and do specific online web design courses to build up your skill set. Sign up to freelance sites such as People Per Hour and start building up your portfolio! This portfolio might even lead you into a high paid job!

Example – City College Brighton

Many of the students from City College Brighton have gone on to be successful freelance web designers, and you could do the same!

10. Deal in domains

You’ve heard of antique dealers and even car dealers, but what about dealing in domains? Domains are internet real estate and like real estate they could be considered as an investment. Don’t just buy any domains, spread your risk with a portfolio and make sure you hold out for the highest price possible.

Learning how to connect with the end consumer, rather than other domain dealers, will enable you to get the highest price possible for your domains.

Example – Domaining.com

If you are not familiar with some of the prices that domains have been sold for, then the all time list here is worth looking out. Checkout hotels.com, which went for $9,500,000! One of the highest domain sales back in 2012 was silver.com which sold for $875,000.

11. Outsource

How about setting up a business that focuses on outsourcing? Most successful service providers on the internet find that they need external help at some point. They might have a blogging client that requires logo design. They might have a guest posting service client that needs web design . Instead of actually providing the services personally, you could outsource and take a profit margin of your choice! Make sure you learn how to outsource first!

Example – Copify.com

Copify is an example of a company that uses outsourcing. They source writers and they source clients. They connect the dots to create an online business deal and take their profit margin.

12. Trade currencies

Every day, there is a huge fluctuation in FX markets. If you have a combination of technical and fundamental analytical skills and some cash flow, you can become an online currency trader. Places like www.forexfactory.com are great for learning the basics. Remember, this is leveraged cash, so if you make the right decisions, you have a chance to profit big! At the same time, the risks can be high if you don’t have a money management strategy in place.

Example – Bill Lipschutz

Bill Lipschutz is considered to be one of the best FX investors of all time.

13. Build apps

Again, CodeAcademy will give you good grounding in coding languages. Expect to train for 12 months before being able to build apps that are going to achieve lots of sales. There are a few options when it comes to building apps…

Bespoke basis for clients
Sell based on a fixed fee (multiple licenses)
Charge a monthly fee
Example – Summly

Looking to hit the jackpot? Checkout this recent acquisition by Yahoo! to buyout Summly for $30,000,000…from a 17 year old!

14. Offer telemarketing

Telemarketing services are great for appointment setting as well as creating warm leads. More and more companies are looking to outsource their marketing efforts and this is where you could fit in. Telemarketers charge £15-30 per hour depending on the size and type of operation.

Example – DM Concepts

DM Concepts is a telemarketing company that has managed to achieve some fantastic statistics. The higher quality the service you offer, the more you are going to be able to charge!

15. Create videos

UK spend on online video has seen 13.5% year on year growth, and now exceeds spend on TV advertising. (PriceWaterhouseCoopers) Hundreds of statistics like this have meant that businesses have to produce videos. Well, they don’t have to, but if they don’t, they are going to be missing out. Video platforms are just another avenue to acquire potential consumers. You can offer video packages from £50-5,000 and beyond. Select your target market and market to them effectively.

Example – Old Spice

If you can couple video production with the ability to be creative, you can make videos go viral. If you can do that, your £500 video is going to be worth £5,000 or even £50,000 to a client. Checkout the results from the Old Spice video campaign!

16. Manage social media profiles

Social media is an important part of any online business. The problem? Time! Most business owners simply don’t have the time to be involved with Twitter, LinkedIn, Face Book and other sites, in a pro-active way. That is where you can help.

If you can engage clients and build up attractive social media profiles, then you will be able to attract clients, which makes this a service with value. Again, these projects are posted on freelance sites such as People Per Hour and Elance on a regular basis, so you can start building up clients straight away! Check out these amazing statistics for LinkedIn!

Example – Clorox Bleach

If you can consistently provide companies with successful social media campaigns and improve their profiles, they will pay. Clorox Bleach had some huge success with one of their recent social media campaigns.

17. Create valuable resources

The sites that hold the most value on the web hold the most valuable content. Face Book holds information about what hundreds of millions of users. YouTube possess millions of funny, educational and controversial videos. If you can create a website that focuses on offering valuable resources, then you just might be onto a winner.

Remember, you can offer the freemium model mentioned previously if there is no scope to achieve high advertising revenue. You could even be teaching others how to make money online, while doing exactly the same thing for yourself!

Example – Shopify

Shopify is a great example of the freemium model. By offering some applications for free, they get exposure for their whole business. Since the company was founded in 2004, they have acquired 30,000 customers, including Pixar and the Foo Fighters. Their revolutionary “build-a-business” competitions in the past have produced over $70,000,000 in revenue for over 14,000 entrants.

18. Translate

There are over 300,000 translators in the world for a reason; they are needed. In a world where more and more companies are using outsourcing, those that speak other languages are indispensable. Whether you are negotiating deals for an import-export agent or replying to company emails, there is work out there.

There are opportunities to work part time with small companies by networking on freelance sites, or to set up professional translation services using remote call centres and Skype.

Example – Cloudwords

Cloudwords is one of the many companies that is taking advantage of the $30billion that is spent worldwide on translation related products or services.This is one of the more complex work from home ideas out there, simply because from day 1, it’s likely clients will be small to medium sized businesses trying to negotiate deals abroad. The market it is there, now you just need to find your niche.

16/03/2016

NJIA KUMI ZA KUTANGAZA BIASHARA, IPI ITAKUZA BIASHARA YAKO HARAKA

K**a uliwahi kuandaa tangazo na kulitoa kwa watu ukijaribu kutafuta wateja, mwitikio ukawa kidogo sana kuliko hata mategemeo ya kawaida, kuna uwezekano ulifanya uchaguzi usio sahihi wa tangazo lililotakiwa kutumika au ulilenga watu ambao sio wadau wa biashara au huduma yako.

Mfano, unauza madela unazungukia vijiwe au maeneo wanayoishi na kufanyia kazi wanaume, ukitarajia wanaume ndio wanunue wapelekee wake zao, hapo utatumia muda mwingi lakini mauzo yatakuwa kidogo. Kwa nini usifikie wanawake watumiaji na walihitaji wenyewe kabisa wa madela na ukauza kwa kiwango kikubwa?!

Katika biashara ndogo au kubwa ukiweza kubaini walengwa wa biashara au huduma yako, na ukatumia njia nzuri ya kufikisha huduma yako, utafanikiwa katika biashara. Hapa nimekuandikia BAADHI TU YA NJIA AMBAZO ZIMEKUWA ZIKITUMIKA MUDA MREFU, TANGU ZAMANI (SIO ZA KISASA) njia ambazo baadhi niliwahi kuzitumia na nyingine nazitumia hadi sasa katika kuendesha biashara, na wateja wananitafuta, nimeandika kwa kifupi, lakini nikiamini zitakufaa:

1. Njia ya mdomo/stori. (hii nitaelezea kiasi)

Wataalamu wa masoko wanasema, Word tells, story sells. Njia yako mdomo inaweza kutumiwa na wote mfanyabiashara na wateja. Angalia mifano ifuatayo:
... ni miaka 5 tangu tumeanza biashara ya kuuza simu, tunajali wateja na kwa kuzingatia ubora wa bidhaa wanaohitaji, katika kipindi chote hatujapokea malalamiko ya mteja kuuziwa simu mbovu. Kutokana na kujali ubora wa bidhaa na kuleta simu zenye kukidhi mahitaji ya wateja wengi tunaopata ni wale ambao husindikizwa na wateja ambao walisha wahi kuonja ubora wa huduma na bidhaa zetu, hata k**a mteja hajui simu gani inamfaa tutamsaidia ushauri ili afanye maamuzi sahihi.
....mfano 2. Hii sabuni ni nzuri, kabla ya kuanza kuitumia nilikuwa siishwi na chunusi na nilitumia aina nyingi tofauti tofauti za sabuni. Kwa sasa uso na ngozi yangu ni nzuri nimepata mabadiliko ndani ya siku 7 tangu nilipoanza kuitumia.

Stori au maneno yenye kuzingatia biashara, humjengea imani mteja juu ya bidhaa na jina la bidhaa au kampuni.

→Jiulize, unafikri wote wanaokimbilia kununua bidhaa za kampuni XX na kuacha za kampuni YY huwa wamesha tumia bidhaa za kampuni YY na kuona kuwa haziwafai au mbovu??

√ Hapana, wengi huvutwa na brand name pekee, kutokana na kukuwa kwa jina la biashara la kampuni XX na stori zinazovuma basi hata k**a mtu hajawahi kutumia bidhaa za kampuni XX anaamini ni nzuri na zinamfaa. Hivyo akitaka kufanya manunuzi atajitahidi kupata bidhaa za kampuni XX.

Kwa mfanya biashara k**a utajijengea ujuuzi wa kuelezea stori katika biashara wateja wachache watakaofika ofisini kwako na kuacha bidhaa wanazohitaji. Kumbuka utoaji wa stori ya uwongo utakuwa unachimbia biashara yako kaburi, karibuni utaizika na kuisahau kabisa.

Wapi unaweza kuitumia njia hii k**a ni mfanyabiashara:

• Pindi unapomhudumia mteja ofisini kwako.

• Wakati unatoa ufafanuzi au maelekezo kuhusu bidhaa zako katika semina au maonesho.

Unaweza pia kutumia mbinu hii kutoa stori inayokuhusu ili kuvuta usikivu na imani za wateja wako tarajali wakati unatoa semina au utambulisho wa kampuni au biashara yako.

Njia hii ya simulizi pia ni nzuri kwa wanaofanya business coach, consultants na Network Marketers.

Huwezi kufundisha biashara lakini ukawa msimlizi wa vitu vya wengine au mandiko ya vitabuni tu. Ikiwa mara kwa mara unatoa stori zako njia na mbinu ambazo umewahi kutumia zinazoendana na uchofundisha, utawajengea watu wako ujasiri na na moyo wa kuthubutu kuwa kumbe inawezekana.

Jinsi ya kufanikiwa kupitia njia ya mdomo:

~ Toa huduma au bidhaa ambazo zinasaidia kutatua matatizo ya watu walio wengi, watakusaidia kutangaza huduma au biashara yako kwa wenzao.

~ Ipende kazi yako ambayo umeichagua kuputia kwayo usaidie watu nao wakusaidie katika kipato, k**a hupendi biashara yako hata kumshawishi mteja inakuwa ngumu.

2. Mawakala wa mauzo.

Ili kuongeza wigo wa kuhudumia wateja, unaweza kuingia makubaliano kimandishi au kisheria na watu sehemu zingine ili waweze kutoa huduma mahali ambapo utashindwa kufika.

Jinsi ya kutumia njia hii:

• Unaweza kutoa ajira kwa vijana ambao hawana ajira, tumia watu ambao utakuwa una uhakika hata wakikimbia vitu vyako vitarudi. Andaa fomu ya kujaza na imtake kibarua ambatanishe nyaraka zingine k**a vivuli vya vyeti n.k, malipo yategemee sehemu kubwa ya mauzo ya mhusika(kamisheni).

• K**a unazalisha bidhaa, ingia makubaliano kabisa na watu wengine ambao wana ofisi ili wawe wakala wako. Hata k**a hawana nafasi ya kuweka bidhaa zako. Watapokea oda kwa watu na utatuma mzigo. Malipo yafanyike kwa mfumo wa Kamisheni.

Jitahidi kufikiri zaidi jinsi ya kupanua biashara yako, usirizike na biashara ndogo na kuhudumia eneo dogo na watu wachache ulionao. K**a unahudumia eneo unaloishi fikri zaidi jinsi gani utasambaza bidhaa zako sehemu zingine za mkoa uliopo na hatimaye ndani na nje ya nchi. Kua mtu mwenye ndoto kubwa kisha weka mikakati jinsi ya kutimiza ndoto zako.

3. Vyombo vya habari.

Njia hii inahusisha, Televisheni, Redio, Magazeti n.k hizi ni njia ambazo zimezoeleka zimekuwa zikitumika tangu zamani. Unaweza kuzitumia kutafuta soko la bidhaa zako.

Jinsi ya kufanikiwa biashara au huduma yako kupitia vyombo vya habari:

• Katika Televisheni, unaweza tumia njia zifuatazo:
~Video, unaweza tumia kutangaza bidhaa, huduma au kampuni pia unaweza kutumia kuitambulisha kampuni, bidhaa au huduma. Hapa gharama unalipia kipindi. Inahitaji utaalamu kiasi kutengeneza Tangazo fupi lakini lenye ujumbe uliokusudiwa. K**a huwezi lipia utatengenezewa.

~Matangazo ya picha (banners), na mandishi yasio na picha, kwenye magazeti. Haya unaweza kudesign mwenyewe k**a unaweza. Kabla ya kutangaza chunguza uone k**a tangazo lako ukiweka kwenye vyombo hivi vya habari tangazo litafikia walengwa.

Mfano, tangazo unaweka redio fm ambayo matangazo yake huishia ndani ya wilaya yako, lakini umelipia tangazo ukitarajia lifike mikoa yote ya Tanzania.

• Sauti (Audio), unarekodi ujumbe, huu unaweza kuutumia katika redio na sehemu zingine. Kumbuka k**a unafanya biashara, jitahidi kufanya biashara kitaalamu na kufanya biashara yako ionekane yenye ubora. Kufanya biashara kitaalamu si lazima ukajifunze chuoni. Hata ukitumia njia unazojifunza zitakufungulia njia.

4. Printing na mabango

Unaweza kuchapa vipeperushi na kugawa kwa watu ambao wanaweza kuwa wateja wako.

→Wakati naanza biashara ya Network Marketing, nakumbuka niliandaa semina wilaya ya Bunda lakini mwitikio haukuwa mzuri. Kwa nini?

√ Niligawa vipeperushi na matangazo kwa watu wachache na hawakuwa walengwa sahihi. Ni k**a vile nilikuwa nakwenda kutangaza sherehe wodi ya wagonjwa, niligawa vipeperushi kwa watu wenye ofisi na biashara zao ili wahudhurie semina ya ujasiriamali yenye lengo la kutoa mafunzo juu ya kujiajiri. Waliopewa matangazo hawakuja kwa sababu tayari wameshajiajiri, wangekuja k**a wangeambiwa jinsi ya kukuza biashara walizonazo.

Usisahau mabango makubwa kuweka katika njia au sehemu zenye mikusanyiko mikubwa.

Mfano: Karibu The High Care hotel. Self contained room, Tv & Library + wireless Internet free. We care for your need

Zingatia kutangaza jinsi huduma yako, bidhaa au kampuni inavyomsaidia mtumiaji ikiwa atakuwa mteja wako. Watu hawanunui kwa sababu umetangaza unauza unataka wanunue upate pesa, hawata nunua k**a hujawaonesha na hawaoni faida kwao toka kwenye bidhaa au huduma yako. Lakini usidanganye.

5. Kushirikisha biashara yako na biashara za wengine

Muda mwingine brand name/Trade name yako inaweza kujulikana unaposhirikiana na wengine katika biashara, ndio maana wanamziki wa chini wanalipa walio juu wafanyenao featuring ili kukuza majina yao katika soko za mziki.

Hivyo hivyo katika biashara brand name yako inaweza kuwa kubwa kwa kushirikisha biashara yako na wengine.

Jinsi ya kutumia njia hii:

Unaweza kuingia makubaliano na wafanyabiashara wenzako hata wa Products tofauti, mkakaa na mkatoka na wazo moja linalo lenga kukuza mauzo ya biashara zenu wote, faida kubwa ya njia hii ni paoja na kupunguza gharama ambazo angebeba mtu mmoja katika matangazo, pia katika mawazo hupatikana wazo bora.

Weka picha au video katika biashara mbalimbali ambazo hupendwa na watu.
Mfano, angalia video ya Diamond, utanipenda; kuna tangazo la Dr. Mwaka mwanzo kabisa mwa huo wimbo. Hili tangazo litakuwa liligharimu pesa nyingi lakini litadumu muda mrefu kila atakae download au kununua wimbo lazima anasikiliza tangazo.

7. Matukio muhimu na ofa

Matukio mhimu k**a sikukuu, maonesho ya kibiashara na semina angalia jinsi ya kutangaza biashara na kuongeza mauzo kupitia siku special.

Jinsi ya kutumia matukio muhimu:

Siku kuu, unaweza kutangaza biashara yako kwa kulenga kusaidia watu msimu wa sikukuu, usifanye biashara na kutangazia watu kwa lengo wewe kujinufaisha, lenga kutimiza hitaji la watu.
Mfano: Tangazo la tiGO, wakati wa krismas na mwaka mpya 2016, wajiftishe, wajiftishe hadi wafurahi. Tangazo lililenga mambo mawili:

• Ilikuwa msimu wa sikukuu, watu hununua zawadi na kuwapelekea ndugu zao. Ilikuwa ni muda mwafaka wa tangazo wajiftishe.

• Simu iliokuwa inatangazwa ilikuwa ni smartphone inayotumia lugha ya Kiswahili, kwa kuwa wengi hapa nchini Kingereza kinasumbua, tiGO waliona hiyo ni fursa. Kuwaletea smartphone ya Kiswahili.

Unaweza kutangaza bei ya punguzo, mfano unaweza kuwatangazia wateja sasa unaweza kununua bidhaa zetu kwa punguzo hadi la 25% au unaweza kuonesha bei ya kawaida na bei ya punguzo.

*Unapotoa punguzo au ofa, jitahidi kuweka muda wa kuisha wa hiyo ofa, wakumbushe wateja mara kwa mara muda unapokaribia kuisha.

Ofa nzuri ni ile ambayo mteja akinunua bidhaa anajipatia bidhaa nyingine zaidi.

JE, WEWE UNATUMIA NJIA GANI KATIKA BIASHARA YAKO?? K**A UMEIFURAHIA MAKALA HII USIACHE KULIKE UKURASA WANGU, KISHA KOMENTI NJIA AMBAYO HUWA UNAPENDA KUITUMIA KATIKA BIASHARA YAKO, UKIMALIZA SHARE ILI NA WENGINE WAJIFUNZE.

NAOMBA USHEE KWENYE MAGRUP AU NA RAFIKI YAKO ILI ELIMU IWAFIKIE WENGI. NITAFURAHI UKIACHA KOMENT YAKO HAPA KUONESHA WENZAKO NJIA UNAYOITUMIA KUTANGAZA BIASHARA YAKO.

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