21/05/2026
mdo works｜淡江大橋品牌識別設計
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淡江大橋為「世界最大之單塔不對稱斜張橋」，由國際知名建築師 Zaha Hadid 規劃設計。橋體融合建築、地景與人文意象：主塔取雙手合十的意象與觀音山互相對望，將祈福意象融入結構之中；橋體曲線則將雲門舞者的身體曲線融入其中，用流動與向上伸展的動態詮釋出高雅的橋體。此外，設計團隊更推算四季夕陽軌跡，以單塔不對稱的形式，讓淡水夕照不被橋體遮蔽，完美地讓工程與自然共存。
此次受 新北市政府觀光旅遊局 邀請，我們為淡江大橋打造品牌識別系統。設計過程中，我們試圖以簡潔而柔軟且具辨識性的視覺語彙，貼近 Zaha Hadid 在橋梁中所傳達的精神，並將淡水河畔自在、開闊、帶有微風吹拂的悠閒感受，融入 Logo 與標準字之中。透過視覺識別設計建構起淡江大橋與大眾對話的連結，並為這座國際級地標，開啟未來品牌延伸的可能性。
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The DANJIANG BRIDGE is the world’s longest-span single-pylon asymmetric cable-stayed bridge, designed by internationally renowned architect Zaha Hadid. The bridge integrates architectural, landscape, and cultural imagery into a single form: the main tower draws from the gesture of hands pressed together in prayer, facing toward Guanyin Mountain as a symbolic expression of blessing and protection; meanwhile, the sweeping curves of the bridge embody the fluid body lines of Cloud Gate dancers, translating movement and upward extension into an elegant structural form. In addition, the design team carefully calculated the trajectory of the sunset throughout the four seasons, allowing the bridge’s asymmetric single-pylon design to preserve the unobstructed view of Tamsui’s famous sunset creating a harmonious coexistence between engineering and nature.
Invited by the New Taipei City Government Tourism and Travel Department, we developed the brand identity system for the DANJIANG BRIDGE. Through a visual language that is minimal, fluid, and highly recognizable, we sought to capture the spirit embodied in Zaha Hadid’s bridge design, while also reflecting the relaxed and open atmosphere of the Tamsui riverside, shaped by gentle breezes and a sense of calm. These impressions were distilled into both the logo and custom typography. Through the identity system, we aimed to establish a visual connection between the bridge and the public, while opening new possibilities for the future brand extension of this international landmark.
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client｜新北市政府觀光旅遊局
art direction｜早起設計
visual design｜黃苡蓁、官佩萱
motion | Tyson P.
photo｜新北市政府觀光旅遊局、林耕伃、黃苡蓁、官佩萱
攝影：Bigmorr / 來源：Wikimedia Commons / 授權：CC BY-SA 4.0-3.jpg
year｜2026
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#早起設計
#品牌
#淡江大橋 #淡水
