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Monday 09:00 - 18:00 Tuesday 09:00 - 18:00 Wednesday 09:00 - 18:00 Thursday 09:00 - 18:00 Friday 09:00 - 18:00

樹伴 Shu Ban, 中正區漢口街一段85號8樓之3/Rm. 3, 8/F. , No. 85, Sec. 1, Hankou Street , Zhongzheng Dist, Taipei (2026)

22/09/2023

The relationship between content marketing and SEO
Learn more: https://shuban.com.tw

Nowadays, with the rapid growth of the Internet activities, if you want to improve sales performance, the power of the Internet is indispensable. Therefore, content marketing and SEO become extremely important. Do you know what content marketing and SEO are? What is the relationship between the two? Don't worry, this article will quickly introduce content marketing and SEO, and reveal the relationship between them.

📌What is content marketing?
Content marketing is a marketing method that aims to turn potential customers into existing customers by providing high-quality website content. Content marketing has many advantages, if you want to learn more about it, please check our previous article - “Why do companies need content marketing?”

📌What is SEO?
SEO is the abbreviation of Search Engine Optimization. It is mainly used to optimize and improve the ranking on the search engine of the website. Shu Ban has previously published an article related to SEO. If you’re interested, please check the article - “Success or failure depends on SEO!”

📌What is the relationship between them?
The goals of content marketing and SEO are very similar, both of them aim to improve sales and website traffic, but they are two different things. Business owners can imagine that content marketing is fuel, and SEO is a propeller of the website. Providing high-quality content means providing pure fuel for the propeller, and the propeller can then send itself farther.

📌How to start content marketing and SEO?
To take advantage of content marketing and SEO, you must first set up an official website, which can not only effectively organize the content, but also promote your website through SEO strategy.

📌How to own an official website?
Shu Ban provides not only a variety of web design services at low cost, but also a backend system for your SEO settings. Just tell us your needs, and we will help you design! Take action now! Visit the link below to learn more about the services provided by Shu Ban.

Official website:
https://shuban.com.tw/

15/09/2023

內容行銷與SEO的關係
了解更多: https://shuban.com.tw

如今，網路世界蓬勃發展，企業若想要提升業績，往往都需要借助網路的力量，以將更多網站瀏覽者轉為現有消費者。這時，內容行銷以及SEO就變得極其重要。但是甚麼是內容行銷跟SEO呢？兩者之間又有甚麼關係呢？別擔心，今天這篇文章將快速介紹內容行銷與SEO，並帶你了解兩者之間的關係。

📌甚麼是內容行銷？
內容行銷 (Content Marketing) 也就是提供瀏覽者高質量的網站內容，並慢慢將他們從潛在消費者轉為現有消費者的行銷手段。內容行銷有許多好處，如果想了解內容行銷的優點，歡迎查看文章—為甚麼大家都在做「內容行銷」？

📌甚麼是SEO？
SEO，中文是「搜尋引擎優化」，主要用於優化並提升網站的自然搜尋排名。樹伴先前已發佈過SEO相關文章，有興趣的讀者歡迎查看—「成敗全靠它！SEO解析報你知」

📌兩者之間的關係有甚麼關係？
內容行銷與SEO兩者的目標很相似，都是為提高銷售及網站流量，但卻是不同的東西。企業主可以把內容行銷想像為燃料，把SEO想像為載著網站的推進器，撰寫高質量內容就表示提供推進器一個好的燃料，而推進器再以此燃料將自己傳送到更遙遠的地方。

📌該怎麼開始內容行銷及SEO？
想利用這兩者的力量提升業績，首先企業必須建立專屬官網，如此不僅能有效統整你的內容，還可以透過SEO策略，將你的網站推廣給更多潛在消費者。

📌那我該如何擁有專屬網站？
樹伴以實惠的價格提供各種網頁架設服務，並提供SEO設定的後台系統，你只需要告知我們你的需求，我們就會幫你達成，讓你不需要擔心預算問題，也可以擁有專屬網站。心動了嗎？歡迎點擊以下連結，了解更多樹伴提供的各種服務。

官網連結
https://shuban.com.tw

08/09/2023

更多擁有網站的好處
➡精準找出受眾
搭配網站分析系統，行銷人員就可以更精準的掌握消費者輪廓，例如年齡、興趣和性別等。此外，系統也會分析出類似受眾，行銷人員可以針對這群潛在客戶擬定行銷策略。
➡再行銷
針對分析系統提供的數據，行銷人員可以掌握訪問過網站，卻無購買的人群。此人群是最容易從潛在客戶，轉為現有客戶的一群人，因此，行銷人員可以針對這群人進行「再行銷」。
➡提供更好的體驗
在了解你的網站受眾後，你就可以根據受眾的資訊，為這群消費者打造更適合的內容，讓他們在你的網站能有更好的體驗。例如：若你的網站流量多為女生，那麼版面可以選擇繽紛的排版。

了解更多: https://shuban.com.tw

More advantages of owning a website
➡Locate target customers
With web data obtained from the official website, characteristics of target customers, such as age, interest and gender, can be better understood. In addition, web analytic tools can also figure out similar audiences, so that marketing strategies can be formulated to target this group of potential customers.

➡Retargeting
According to the web data, people who visited the website but did not buy anything can be located. As this group of people are likely to turn into customers, you can follow up on retargeting this group of people.

➡Better experience
With better understanding of your customers, you can create more relevant content for this group of people. For example, if your visitors are mostly young ladies, you can choose a more fancy layout.

Visit us: https://shuban.com.tw

01/09/2023

The first step to successful e-marketing!
Visit us: https://shuban.com.tw

Due to the drastic growth of online activities, e-marketing has become indispensable. Nowadays, most companies may adopt social media for e-marketing. However, don’t you know that an official website is a more effective marketing tool than social media? This article will reveal several benefits of official websites as a marketing tool.

📌Cut cost
There is usually a limit on the marketing budget of a company. If you rely on advertising, your budget will be rapidly exhausted. However, when you own a website, customers can be attracted through SEO and content marketing without spending much, but can steadily build the brand name in the long run.

📌Reduce risk
If you rely on social media for marketing, in case the service is suddenly suspended, the accumulated popularity and valuable customer information will disappear, and all of the previous efforts paid in marketing will be wasted. However, if you own your official website, you don't need to bear this risk.

📌Increase brand loyalty
If customers find a cheaper product than the one you provided when browsing an online shopping platform, they might purchase the cheaper one. But if you have your own website, consumers won’t see the products offered by other brands. Besides, consumers can know your products better.

📌More convenient
With an official website, you can design the website layout and functions to be more user-friendly. For example, you can categorize your products more systematically, so that consumers can easily find the products; the website can also connect to an online payment system, so that customers can swiftly complete the shopping process on the website.

📌Better branding
Official websites can help to enhance your company’s brand image, giving consumers the impression that your company is well-established and legitimate, so that they will trust your company and purchase your products.

Take action now! Shu Ban provides customized web design services at low cost. You only need to tell us your needs, and we will help you design! Take action now! Visit the link below to learn more about the various services provided by Shu Ban.

Official website:
https://shuban.com.tw

25/08/2023

成功的網路行銷，先做這一件事！
了解更多: https://shuban.com.tw

隨著網路的蓬勃發展，網路行銷已成為行銷中不可或缺的一環。雖然有許多企業仍是使用社群媒體作為主要行銷媒介，你或許不知道，使用專屬官網作為行銷媒介，遠遠比使用社群媒體來得安全且有效。這篇文章將揭開網站對於行銷的幾項好處，讓你了解擁有網站的重要性！

📌低成本
企業在行銷方面的預算都有限額，單靠購買廣告，預算一定很快就用盡。若是擁有專屬網站，行銷人員就可以藉由SEO及內容行銷，在不使用大量預算的情況下，依舊能觸及消費者，從而長遠及平穩地提升品牌的知名度。

📌降低風險
僅僅使用社群軟體行銷，若這些軟體突然消失或是停用時，行銷人員之前累積的人氣與客戶資訊都會消失，使得之前的努力付諸東流。但若是擁有專屬官網，由於擁有者是企業主，因此就不需要擔心網站消失的風險。

📌加深顧客的品牌忠誠度
若是在購物網站販賣商品，消費者就很有可能在搜尋某產品時，看到比你提供的商品更便宜的產品，而轉為購買其他品牌。但若是擁有自己的網站，消費者不僅不會看到其他品牌的產品，還能更了解你商品。

📌提升購買便利性
擁有專屬網站，你就可以建立專屬的網站導覽及功能，增加使用上的便利性。例如：你可以更有系統地分類你的商品，讓消費者可以更快速找到心儀的產品；亦可以串連線上付款功能，讓客戶快捷地於網站完成整個購物流程。

📌建立品牌印象
專屬網站可以增加消費者對你公司的好感，讓他們認為你的公司較具規模性，且是正當公司，進而令他們能更安心地在你的網站中消費。

那我該如何擁有網站呢？
設計網頁，找樹伴就對了！樹伴提供平價客製化的網頁設計服務，只需要告訴團隊你的需求，樹伴就會幫你達成！心動了嗎？歡迎點擊以下連結，了解更多樹伴提供的各種服務。

官網連結
https://shuban.com.tw

19/08/2023

如何選擇網頁寄存服務？
➡存放空間
在選擇存放空間時，你需要先了解網站規模的大小。若你的網站準備放置大量的圖片及影片，你需要選用存放空間比較大的服務方案。同時，你應預留額外空間，以利後續擴展網站。
➡傳輸速度
網站速度對於你的客戶是十分重要的。若是網站速度過慢，將會導致顧客迅速跳出網頁，這樣不僅會流失客戶，還會造成網站的自然排序降低。
➡網站流量
若你預計你的網站會有大量訪客，又或於某一時間點會有大量用戶，那麼你就需要選擇較高流量的服務方案。
➡技術支援
若你的網站需要使用到數據庫或某些特定的語言程式，這時你就需要先確認你使用的與網站寄存服務商提供的服務是否相容。

了解更多: https://shuban.com.tw

How to choose a web hosting service:
➡Storage space
When choosing storage space, you need to understand the scale of your website. If there will be lots of pictures and videos, you need to choose a service plan with a large storage space. Meanwhile, you should reserve additional space for expansion of the website.
➡Website speed
Website speed is very important to your customers. If the website loads too slowly, customers will jump out of the page quickly, which will not only lose customers, but also reduce the organic search rank of the website.
➡Website traffic
If you expect a large number of visitors to your website, or a large number of users at a certain point of time, you need to choose a service with higher data transmission.
➡Technical supports
If your website needs to use a database or some specific programming languages, you need to confirm whether they are compatible with the web hosting service.

Visit us: https://shuban.com.tw

12/08/2023

How to choose Web Hosting & other FAQs
Visit us: https://shuban.com.tw

After knowing registration of domain name, the second step of website building is to select the web hosting service. Do you know that websites also need a home on the Internet? That is, we need a place to store the website on the Internet, which is the web hosting service. This article will summarize common queries about website hosting service. Let’s take a look!

📌Why do I need web hosting?
As it costs a lot to own the whole set of server equipment, the emergence of web hosting services has benefited many small and medium-sized enterprises. With a web hosting service, your website will be stored together with other websites on the same server, so that you can just spend a little to buy the space you need.

📌Advantages of a web hosting service:
➡Low cost
The web hosting service stores multiple websites on the same server, and so you can operate your own website without purchasing your own equipment.
➡Setup by experts
If you purchase the equipment yourself, you have to manually set up your server. If you use the web hosting service, IT experts from the service provider will get the initial setting ready for you.
➡Information safety
Professional engineers from web hosting service providers will safeguard the information security of your website, and hence you don’t need to deal with information risk issues.
➡Beyond regional limitations
Compared with setting up your own server, adopting web hosting services can allow you to select suitable plans in specific regions to match with your business needs. If your target customers are from the Americas, the loading time of a website hosted in the Americas will be around 1-2 seconds faster than one in Asia. Therefore, your customers can enjoy a better user experience.
➡Stability
With web hosting service, servers are set up in well protected data centers, which minimizes the impact of any power outage or natural disaster, so that your website can operate stably round-the-clock.

How to apply for a web hosting service?
There are many web hosting service providers in the market, and each of them provides a variety of plans. How can we choose a suitable one? Shu Ban provides one-stop web design services. After understanding your needs, we will recommend and apply for appropriate web hosting services for you, so that you can own your exclusive website with ease.

Take action now! Visit the link below to learn more about the various services provided by Shu Ban.
Official website:
https://shuban.com.tw

05/08/2023

網站寄存常見Q&A！
了解更多︰https://shuban.com.tw

在完成申請網域名稱後，架設網站的第二個關鍵步驟就是選定網站寄存服務。你知道網站在網路中也是需要一個住家嗎？也就是需要一個能存放在網路中的地方，這就是網站寄存服務。這篇文章將統整有關網站寄存的各種常見問題，馬上來看看吧！

為甚麼需要網站寄存服務？
由於購買整部伺服器設備會花費非常多資金，因此，網站寄存服務 (web hosting) 的出現造福了許多中小型企業。網站寄存服務商會將你的網站與其他網站共同存放在同一部伺服器中，讓你只需要花費少量資金，就可以購買到網站所需的空間。

網站寄存的優點︰
低成本
網站寄存服務是將多個網站存放在同一個伺服器中，因此，你可以不需要購買自己的設備，即可運營自己的網站。
專人架設
若是自己購買設備，就必須自己架設並手動連接自己的網站及伺服器，而使用網站寄存服務，服務商將幫你架設完成。
資訊安全
網站寄存端有專業工程師負責資安問題，因此較不需要處理資訊風險問題。
突破地域限制
相較自己架設伺服器，選用網站寄存服務可根據你的業務需要，選擇合適地區的服務。如果你的目標客群大多來自美洲，選用美洲網站寄存服務的網站載入速度會比選用亞洲的快，從而為客戶提供更好的網頁瀏覽體驗。
服務穩定
網站寄存服務供應商會妥善設置伺服器於受保護的數據中心，大大降低停電、天災或是火災等影響，從而令你的網站全天候穩定地營運。

那我該怎麼申請網站寄存服務？
市面上提供網站寄存服務的供應商眾多，而每家供應商又提供多款網站寄存服務方案，到底應該如何選擇適合自己的方案呢？樹伴提供一條龍式網頁設計服務，在了解你的需求後為你建議及申辦適切的網站寄存服務，讓你省時又省力地擁有你的專屬網站。心動了嗎？歡迎點擊以下連結，了解更多樹伴提供的各種服務。

官網連結
https://shuban.com.tw

29/07/2023

如何選擇域名？
網站性質
根據網站的性質選擇相應的域名，例如: 若網站屬於本地公司，應選用 .com.tw為尾的域名；若為本地非營利團體組織，則應使用 .org.tw。

簡短而有代表性
網址的目的是要讓人記住，並且能快速聯想到該公司或品牌，因此，應想一串簡單好記，同時能代表公司的字串，但也要注意避免容易引起混淆或誤讀的字。

確定可用性
就像生活中不會有兩棟大樓建在同一個地址，域名在網路中也是獨一無二的，因此，申請域名前應先確定心儀的網名是否已被人註冊使用。

How to choose a domain name?
Website nature
Nature of websites should match with the domain name. For example, if the website belongs to a local company, .com.tw should be used; if it is a local non-profit organization, should use .org.tw.

Short and symbolic
A good web address should let people easily remember and quickly associate with the company. Therefore, it is necessary to think of a string that is short and can represent the company. However, please be reminded to avoid words that are easy to cause confusion or misreading.

Availability
Just as there are no two buildings built at the same address, a domain name is unique in the network. Therefore, before applying for a domain name, you should first check whether the desired network name has been registered.

24/07/2023

What is Domain Name? Tips to create an exclusive URL!
Visit us: https://shuban.com.tw

Before setting up a website, choosing a suitable domain name is very important! But what is domain name? Don’t worry, after reading this article, I believe you can have a basic understanding of it!

📌What is domain name?
Domain name is the address of the website on the Internet. All websites have an exclusive IP location, for example: 192.168.142.128. Because the IP location is a string of numbers, which is very difficult to remember, the domain name is therefore created.

📌How domain names work?
As mentioned above, each website has its own IP address, but it is difficult to remember a long chain of meaningless numbers. Therefore, the user only needs to input the domain name, such as shuban.com.tw. Then, the domain name system (DNS) will start to analyze and lead the user to the corresponding website.

📌Difference between domain name and URL
The domain name (e.g. shuban.com.tw) is like a building, and URLs (e.g. https://shuban.com.tw/blog) are the residents living in this building. Whenever someone visits, the visitor must first enter the building, and then go ahead to find the corresponding flat number. That is to say, although URLs guide to different web pages, they belong to the same domain name.

📌How to apply for a domain name?
You must apply for a domain name from the relevant authorities. In addition, domain names are usually leased in units of “years”.
For some domain names, specific requirements have to be fulfilled during registration. For example, applicants of.com.tw must be legally registered companies.

📌How can I set up a domain name?
Shu Ban provides a wide range of web page design services including suggestion and registration of suitable and available domain names, so that you can own your exclusive website with ease.

Take action now! Visit the link below to learn more about the various services provided by Shu Ban.
Official website:
https://shuban.com.tw

15/07/2023

專屬域名解析: 打造專屬網站地址!
了解更多: https://shuban.com.tw

在建立網站前，選定一個合適的域名是很重要的第一步！不知道域名是甚麼嗎？別擔心，只要花幾分鐘看完這篇文，我相信你就能對域名有初步的了解!

📌域名是甚麼？
「網域名稱」(Domain Name)，簡稱為域名或網域，是類似網站在網路中的地址。網路上的所有網站都有一個專屬的IP位置，例如: 192.168.142.128。由於IP位置是由一串數字表示，十分難記，因此，網域就此產生。

📌域名的運作方式
如上述所說，每個網站都有專屬的IP位置，但卻不好記，因此，使用者只需要輸入相應的網域名稱，例如: shuban.com.tw，域名系統(Domain Name System, DNS) 就會開始分析，並帶領使用者跳轉至相符IP位置的網站。

📌域名和網址的差別
大家可以把域名 (shuban.com.tw) 想成一棟大樓，而網址 (https://shuban.com.tw/blog) 是住在這棟大樓裡的住戶。每當有人拜訪，拜訪者一定都需要先進入這棟大樓，接著再走去相對應的門牌，也就是說，雖然網址到達的網頁不同，但他們都屬於相同的網域。

📌如何申請域名？
須向相關機構申請域名註冊。此外，域名通常以「年」為單位租用。
申請某些域名需符合特定的資格，例如: 申請 .com.tw，需為依法登記之公司行號。

📌那我該如何設定專屬域名?
樹伴提供一站式網頁架設服務，為你設計網頁同時提供適合又可用的域名建議，並且串連至你的網站，讓你省時又省力地擁有你的專屬網站。心動了嗎?歡迎點擊以下連結，了解更多樹伴提供的各種服務。

官網連結
https://shuban.com.tw

08/07/2023

有SSL憑證的網頁，網址開頭為https://，且網址前會出現鎖頭的符號，而未使用SSL的網頁，網址開頭為http://，且網址前將出現「Not secure」的字樣。
快聯絡樹伴，為您建立有SSL憑證的網站!

了解更多: https://shuban.com.tw

For web pages with SSL certificates, the URLs begin with https:// and a lock symbol appears before the URL, while for web pages that don't, the URLs begin with http:// and "Not secure" will appear. Want to own a website with an SSL certificate? Contact Shu Ban to learn more!

Visit us: https://shuban.com.tw

樹伴 Shu Ban

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Monday	09:00 - 18:00
Tuesday	09:00 - 18:00
Wednesday	09:00 - 18:00
Thursday	09:00 - 18:00
Friday	09:00 - 18:00