05/01/2023
TikTok has over 1 billion active users, with an engagement rate higher than both YouTube and Instagram.
Micro-influencers on YouTube have an average engagement rate of 1.63% and 3.86% on Instagram, but this figure stands at 17.96% for TikTok.
Read more on how your brand can tap into this audience and create a personal connection with them through the rising live-streaming platform.
https://trends.acommerce.asia/region/world/how-tiktok-has-changed-the-way-gen-z-shops-online/
TikTok has taken off over the past few years, with the platform now boasting over one billion active users. Businesses cannot afford to ignore this