10/08/2019
Tip for location-related marketing: Address customers with push and pull services!
Because smartphones are becoming more and more firmly anchored in our everyday actions, retailers can offer users added value with push and pull activities by playing them specific offers. The decisive factor here is that the offers really fit the current situation in which the user finds himself. With pull services, the user actively searches for dealers and offers in the immediate vicinity. Here it is important that retailers and companies can be found quickly and easily through location-based advertising.
Push services, on the other hand, are proactive. This means that smartphone users receive suitable offers as soon as they are close to the branch. Location-based advertising is relevant for SMEs because it promotes local trade. Companies are given the opportunity to specifically address new customers and make their offers accessible to new target groups. Through their presence on online marketplaces, which are also mobile-optimised, they can also benefit from advice and support in marketing. They increase their relevance and can position themselves vis-à-vis well-known brands, retailers and shops. The customer also benefits because he receives tailor-made offers from local dealers and thus supports small and medium-sized companies from the region.
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