02/12/2021
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Blackmagic URSA Mini Pro 12K - “KIA commercial”
Austrian based agency and production company Freystil, created the latest Austrian Kia car commercial with the Blackmagic URSA Mini Pro 12K. Founder and CEO, Michael Frey talks about why he has founded his company on the Blackmagic URSA Mini Pro 12K and Blackmagic Pocket Cinema Camera 6K cameras.
“Everyone from the broadcast and film sector knows you need a director, DP, camera operator, editor, colorist and producer. And the person who cuts the commercial is completely separate to the person who shoots the commercial. However, this concept of production and post production is not very efficient, especially in the content creating industry we are in.”
“Every member of my team has to be able to do everything from shooting through to visual effects, editing and color grading. At Freystil, everyone has to take responsibility for the images they are creating throughout the whole workflow.”
“I find that only the younger filmmakers can work this way. So my team is full of young filmmakers who can do everything throughout the production. So it's not a question of age, but rather what creativity a person brings to the table and what they have already been taught, and how they implement it.”
“We are really proud of owning two URSA Mini Pro 12Ks. One reason we bought the second 12K is because it can do both 12K, 8K or 4K. People I know in the industry laughed at me for buying a 12K camera, saying, what do you do with 12K footage? I tell them that 12K is great for when you are reframing and repositioning in 8K. So many more creative possibilities suddenly open up to you when you shoot in 12K. You have dynamic cuts that you couldn’t have if you were shooting with any other camera.”
“We had approximately ten days to write, shoot and then deliver a finished commercial. We received the job on the 24th of January and delivered it on the 14th of February. Which resulted in 14 hour shooting days, while simultaneously shooting across three different locations!”
“We are aware that many professionals will come and point out where we could have done things better. But we invite anyone to deliver a concept within 10 days, and then to shoot a spot at different locations within a few days.”
CEO Freystil, Michael Frey
View the source footage at http://bmd.link/q9x73t