“Africa Rising” is the unifying theme, drawn from the deeply rooted African values of ambition, openness, hope and respect. True Mobile Africa will target, as core users, metropolitan professionals whose creativity, drive and imagination are a key to Africa’s economic future. The founders of True Mobile Africa, one of which is a native Togolese entrepreneur, are experienced and have been successfu
l, drawing on an extensive network of media and retail partners in the West African region, a key to future success. The founders have knowledge of its African customers, and as such True Mobile Africa has the resources and potential to become a strong African brand.
