Instarea is. money making software

Instarea is. money making software We build and commercialize B2B SaaS products. HomeGrif — retirement equity release platform. Geolocation APIs for telco operators. instarea is.

Enterprise experience, startup mindset, GenAI-powered. Dec'23: 🤗Welcome back instarea🍀. coming from [in-star-area]✨ where lots of experiences from enterprise business meets GenAI-enhanced startup spirit. We were re-born to invent, design&build and commercialize your next-gen technology solution, just as we succeeded with our own cloud SaaS adventures. We take it personally, our partnership is more

than just business, it's our family boutique that always delivers. Let's drive the future together!

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Mar'21: 👋Farewell Instarea❤️
After the 12 years, we want to thanks all our great almost 100 alumni employees and partners for an amazing ride. The mission is successfully accomplished now, the assets of Instarea were acquired by Slovak Telekom (member of Deutsche Telekom AG):
https://www.facebook.com/instarea/posts/3772469622783493
https://www.facebook.com/instarea/posts/4115098135187305
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Instarea, formerly known as Adastra Partnering, is a lab for innovative big data ideas within the international Adastra group. Our core project is the Market Locator big data monetization solution. This data monetization platform helps major telcos monetize their big data and provide it to internal marketing as well as 3rd party businesses and the public sector for location intelligence, targeted marketing and KYC / risk scoring. Market Locator has been deployed as a solution at telcos such as Deutsche Telekom (in 2 countries), O2 (in 2 countries), Orange or STC. Instarea, as a member of the 2100+ people strong Adastra Group, has been recognized as a Deloitte Fast 50 technology company as well as by Financial Times as one of the fastest growing companies in Europe in the FT1000. Currently, Instarea is a team of over 50 enthusiastic young professionals, with a HQ in Bratislava and delivering projects globally.

🏠 In Slovakia, 91% of seniors own their home. Average pension: €620/month.In Czechia: a flat worth €160-200K, pension €8...
09/03/2026

🏠 In Slovakia, 91% of seniors own their home. Average pension: €620/month.
In Czechia: a flat worth €160-200K, pension €840/month.

Sitting on a goldmine, eating bread rolls.

In the UK and France, equity release has been unlocking this wealth for decades — no loans, no debt. The homeowner stays in their home, receives payments, and nothing needs to be repaid.

In Central Europe? Almost nothing exists.

Why? Regulation gaps, cultural barriers, and zero product availability.

The numbers are striking:
→ 91.7% of Slovak seniors' wealth is locked in property (Eurostat)
→ In Czechia it's 78%, but at higher property values
→ UK equity release market: £6.2bn in 2024, growing 8% yearly
→ Central Europe: essentially zero

This is one of the biggest unaddressed financial challenges in our region. We're researching how to change that.

More here: https://www.homegrif.cz/blog/jak-probiha-zpetny-odkup-krok-za-krokem?utm_source=facebook&utm_medium=social&utm_campaign=v317_traffic&utm_content=instarea_post1

Know anyone in CEE fintech or senior finance working on this? We'd love to connect.

Doživotní renta z vašeho bytu bez nutnosti prodeje. Pro vlastníky bez hypotéky. Zůstaňte doma, získejte příjem.

📊 The Concrete Wealth Trap: Why are Central European seniors asset-rich but cash-poor?91.7% of Slovak seniors' wealth is...
14/01/2026

📊 The Concrete Wealth Trap: Why are Central European seniors asset-rich but cash-poor?

91.7% of Slovak seniors' wealth is locked in property they can't easily access.

This is a structural problem we're researching. HomeGrif is one approach we're developing — unlocking home equity as lifetime rent while seniors stay home.

🔬 Still in early development with bank partners in SK & CZ.

What solutions have you seen work for this challenge?

👉 Try our calculator: homegrif.com/kalkulacka

📊 The Concrete Wealth Trap: Why are CEE seniors paper-rich but cash-poor?Slovak households 65+ have median €3,750 in cas...
14/01/2026

📊 The Concrete Wealth Trap: Why are CEE seniors paper-rich but cash-poor?

Slovak households 65+ have median €3,750 in cash. But €97,000 locked in real estate.

91.7% of their wealth is frozen in property they can't spend.

This is a massive structural problem we're researching. HomeGrif is one approach we're developing — exploring how to unlock home equity while letting seniors stay home for life.

🔬 Still in early development with partners in SK & CZ. Curious what solutions you've seen work elsewhere?

Read more:

Slovak seniors have €97,000 in property but only €3,750 in cash. How to turn locked wealth into liquid income?

🚀 Can a non-tech CEO build a near-production fintech app? Our CEO just proved it's possible.In 8 days. 116 releases. Zer...
18/12/2025

🚀 Can a non-tech CEO build a near-production fintech app? Our CEO just proved it's possible.
In 8 days. 116 releases. Zero engineering background.
Our CEO vibecoded HomeGrif — a CEE/EU home equity platform — from scratch using AI-assisted development.

⏱️ 20 hours of human time (reviewing, testing, guiding) 🤖 46 hours of AI coding time 📦 116 releases deployed 💡 4.67M tokens consumed

What is vibecoding? It's building software by describing what you want in natural language — and letting AI do the heavy lifting. You stay in charge, shaping the result.
This isn't the future. It's happening now.
Non-technical leaders can now prototype, iterate, and ship real products — faster than ever before.

👉 Check out what our CEO built: https://www.homegrif.com/
📖 Full learnings documented: https://github.com/instarea-sk/homegrif_com
The takeaway: The barrier between idea and ex*****on just got a lot smaller.

Doživotná renta z vášho bytu bez nutnosti predaja. Pre Husákove deti a vlastníkov bez hypotéky. Zostaňte doma, získajte príjem.

🎅 Santa visited instarea today — and he didn’t come empty-handed.Instead of just the classic Secret Santa gifts, he brou...
04/12/2025

🎅 Santa visited instarea today — and he didn’t come empty-handed.
Instead of just the classic Secret Santa gifts, he brought our team something truly meaningful for long-term growth:

🎁 Gallup CliftonStrengths assessments by Gallup for everyone.

So after unwrapping surprises, the whole office spent about 30–45 minutes going through 177 paired questions, discovering our top strengths, understanding what makes each of us unique, and learning how we can collaborate even better as a team.

Because sometimes the best gift isn’t a mug, chocolate, or office merch…
It’s self-development. Insight. Reflection. A clearer view of who you are.

At Instarea we believe that great teams are built on trust, understanding, and self-awareness — and this year’s Santa decided to level us up in all three.

✨ Do self-development gifts count as a bonus to company swag?
We say yes.

Happy holidays from the Instarea is. money making software — growing together, even in December. ❤️🎄

Our Instarea is. money making software gang located in Bratislava just met to celebrate democracy and freedom day - Velv...
17/11/2025

Our Instarea is. money making software gang located in Bratislava just met to celebrate democracy and freedom day - Velvet revolution on 17th November ✌️🇸🇰🕊️

03/11/2025

Príďte načerpať inšpiráciu a odhaliť ako využívame AI u nás!

✌🇸🇰 Freedom and democracy are at the core of who we are.That’s why this November 17th, we choose to celebrate the courag...
16/10/2025

✌🇸🇰 Freedom and democracy are at the core of who we are.

That’s why this November 17th, we choose to celebrate the courage of our mothers and fathers — the heroes of the Velvet Revolution, who opened Slovakia’s path toward a free, modern, and European society.

At Instarea is. money making software , we believe that values matter more than business for at least one day — so we’re freeing our team to stand up and fight for their country in their own way.

We announced this initiative weeks ago, and today we proudly join Sporiteľňa and other brave multinational enterprises across Slovakia who share the same belief along with the local business.

🔥 25% of VÚB Bank’s IT employees who took part in our AI-led interview said they would actively recommend it to their co...
13/10/2025

🔥 25% of VÚB Bank’s IT employees who took part in our AI-led interview said they would actively recommend it to their colleagues.
Read full testimonial: www.instarea.com

For many of them, it was their first-ever experience talking to AI — and they found it surprisingly natural, safe, and meaningful. In just a few days, hundreds shared honest insights about what works, what doesn’t, and how to make things better.

Great news! 🚀: We are proud that VÚB banka has become the first bank in the region to take such a bold and innovative st...
02/10/2025

Great news! 🚀: We are proud that VÚB banka has become the first bank in the region to take such a bold and innovative step in gathering employee feedback.

A huge thank you to Milan Jamrich, Dana Kondrotova, Silvia Fodor, and all the amazing colleagues for your trust and partnership. 🤝

Your openness, family-like culture, and willingness to innovate enabled AI Kubko to engage nearly 400 IT colleagues and deliver transparent, actionable insights directly from your teams. 👏

“AI Kubko has completely transformed our approach to collecting internal feedback. Thanks to the built-in anonymization, we managed to create a safe and open culture where people openly named problems without self-censorship and directly suggested solutions,” said Jozef Kausich, CEO of VÚB Bank.

We’re keeping our fingers crossed🤞 for your journey into the AI era and are honored to be part of it.

🔗 powered by PulseShape.com
Peter Fusek / instarea® is. money making software
& Slavo Tuleya / c2insights

📩 We’ve just launched an acquisition campaign via RCS messages with Market Locator - reklamné esemesky a analýzy SIM kar...
24/09/2025

📩 We’ve just launched an acquisition campaign via RCS messages with Market Locator - reklamné esemesky a analýzy SIM kariet to promote our brand-new AI-led surveys at PulseShape.com.
Our potential customers received a rich message with interactive carousels ✨.

🚨 Spoiler alert: Both products are proudly developed in 🇸🇰🇪🇺 by Instarea is. money making software 😎.
This innovation was made possible in partnership with Telekom SK (part of Deutsche Telekom) and Orange.

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