Pixel.si, Ljubljana (2026)

14/04/2021

𝗧𝘆𝗽𝗲𝘀 𝗮𝗻𝗱 𝗮𝗻𝗴𝗹𝗲𝘀 𝗼𝗳 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲𝘀 we tried and tested and proved as best practices:

✅ UGC - personal story (hero’s journey if you want)
✅ UGC mashups, social proof, community building, join us etc.
✅ Product review and unboxing - yep, still UGC
✅ product-focused how to video step by step tutorial (think Buzzfeed food recipes)
✅ Product-focused main benefits
✅ Competition comparisons

Usually, theses angles will just be parts of our creatives - in case we have a clear winner and want to test further - we combine either UGC + product or UGC + owner etc, although sometimes we do just test 1 angle on is own

By parts of ads, I mean, we have a formula that proved the best in most cases / markets / products we’re currently working with, which is sth like Hook, UGC, 1 main product benefit, CTA. the end

𝗪𝗵𝘆 𝗱𝗼 𝘄𝗲 𝗵𝗮𝘃𝗲 𝗮 𝗳𝗼𝗿𝗺𝘂𝗹𝗮? So that we can simply, quickly and efficiently test many ad creatives that by style and actual footage + scripts are still so different from 1 another that these are still completely different ads.

13/04/2021

𝗝𝘂𝘀𝘁 𝗮 𝘀𝗵𝗼𝗿𝘁 𝘁𝗵𝗼𝘂𝗴𝗵𝘁 / 𝗶𝗻𝘀𝗶𝗴𝗵𝘁 𝗼𝗻 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗶𝗻𝗴 𝗟𝗧𝗩 𝗼𝗳 𝗮 𝗰𝗹𝗶𝗲𝗻𝘁:

At our agency we usually test and track LTV in relation to total rev vs total number of purchasers within a time frame - which is different for each client or even each product if we’re basing it on a single product, - and then trying to basically decrease amount of time before their 2nd, 3rd ... order.

For this, we would usually test 2 separate Klaviyo emails flows
and different fb ad creatives to retarget past purchasers such as
thank you video from the owner/
how to use products/
upsells/ etc.

and we would usually test and segment based on:
➡️WHEN they made the order,
➡️WHAT was the first product/s ordered (if the brand has multiple),
➡️what is the audience, and
➡️offer or angle

08/04/2021

How our new Agency system impacted and redesigned our PROCESSES?

The System at our agency is the boss. The system leads our game, our team, the way we communicate in Covid-19 times - calling for more contactless work, and especially the way our things can FLOW with no disturbance when parts of the team are either missing, changing, or working on other projects as well, without the clients feeling any negative impact

The key isn’t to see what there is to be done and you just do it but also to see patterns of bad/good practices so that with each new project/thing/task etc.- whatever we basically encounter, and IF it’s worthy of further testing & optimising, we’ll put it into a system OR at least document it / shoot it for short-term future use

We usually just go from top to bottom managing dpts- higher ones test systems in practice first- to the point where we can fully see what we need + where & why to apply it - not to create more bottlenecks - before we delegate it (it takes up a bit more time upfront, but usually ended up saving a lot of time in the long run for us)

As a side note - systems dont’t always work everywhere; there are some areas you don’t need to enforce them in, or at least not just yet - this is why we also go from the general system, into smaller and smaller when needed.

08/04/2021

There’s a cat 🐱hiding inside this post.

Now that I made you look - let me tell you a story.

2020 has been hard at first, preparing our biggest advertising scaling in the midst of Black week, and the whole situation with pandemics slowly and sneakily hitting us from the back.

Now that I look back, it was a blessing in disguise, because if we could scale 10x existing ad creatives number while maintaining or improving our results, speed AND quality in that time, well... I guess now we can do anything. Suddenly we had to tackle unique ad creatives going from 3 to 4 digits within 1 month. All this without ANY of us apart from CEOs being at the actual office space or together.

4 crucial radical changes we did to be able to scale so quickly and with the SAME number of ppl in our team - will talk about each one in depth below:
1) Creating processes redesign - setting up a system
2) Adding online project management software change
3) Taking over each step of the way - so the client actually gives us space & autonomy where we can freely test and find the best performing ad creatives ourselves
4) BONUS: research and testing bonanza

found the CAT yet?
https://lnkd.in/dFctCkx

08/04/2021

Welcome to our agency! we've just uploaded our new and very first Podcast - https://open.spotify.com/show/3TM4nCrckqiMGP7cXGy3xm

we invite you to take a look if you're interested in either:

- how we're currently growing & scaling our ad creatives as a crazy fast pace
- how we work with D2C e-Commerce brands and what we've learned
- what our plans for future are, and how our new processes and larger office space impacted our mindset change

Pixel Podcast #1, Tilen Krivec, Pixel's co-Founder and I discuss what's new for us in Q2 of 2021, what new office spaces brought us, what the last year's main struggle were, and what were looking very much forward to this year. Ultimately, we debate our e-Commerce brands service and concepts of how we've been able to scale and grow so much so quickly with our D2C clients, what we want more of within the next month or 2, and what we've learned the easy or the hard way on the go. We chat about how we do research & setup our team processes and a system to help us & our clients scale further.

31/05/2019

Kaj v poslu pomeni relationship selling?

https://www.pixel.si/vodic/vodic-po-svetovalni-prodaji/

To so svetovalna podjetja, ki prioritizirajo dolgoročna kakovostna razmerja s strankami pred vsemi ostalimi vidiki prodaje in sklepanja posla. Več dajo na medsebojno zaupanje in dobro počutje kot na prepričevanje in že skoraj siljenje stranke v nakup.

Transakcijska prodaja je hitra in neosebna. Takšen pristop deluje za nizkocenovne izdelke in impulzivne nakupe, kjer podrobno spoznavanje strank za prodajnika nima smisla. Svetovalna prodaja pa zahteva veliko truda in raziskave. V poštev pride za visokocenovne rešitve in rešitve po meri.

Kakovostna svetovalna prodaja je vsekakor zelo zaželjena v večini B2B podjetij, kjer je prodajni lijak običajno sestavljen iz več korakov, obseg posla pa večji. Višji kot je cenovno vaš izdelek / storitev, daljši prodajni lijak lahko pričakujete. Stranka se ne bo tako hitro odločila za vas po samo 1 hladnem emailu ali 1. oglasu, ki ga vidi na Facebooku.

31/05/2019

Kaj so Facebook Canvas oglasi?

https://www.pixel.si/vodic/vodic-po-facebook-canvas-oglasih/

Facebook canvas je format Facebook oglasa, kjer ustvariš celozaslonsko izkušnjo za uporabnika in imaš možnost bolje predstaviti svoje podjetje, izdelke, znamko, še preden uporabnik zapusti Facebook aplikacijo.

Sestavljeni so iz večih oglasnih elementov, s katerimi skupaj ustvariš oglaševalsko izkušnjo za uporabnika – slike, video, galerije, gumbi, teksti in za spletne trgovine celo katalog izdelkov.

Mobile only – oglas je prilagojen za mobilne naprave in ne podpira prikazov na prenosnikih in desktopih

Nove kreativne zmožnosti za oglaševalce – Možnost ustvarjanja brand experiences – veliko več kot le slike, videi in carousel oglasi

31/05/2019

Ali res obstajajo dolgočasne industrije, ali samo ne dovolj inovativna podjetja, ki ne vidijo priložnosti na družabnih omrežjih, kjer bi lahko blesteli?

https://www.pixel.si/vodic/marketing-za-dolgocasne-industrije/

Družabna omrežja so za industrije kot so proizvodnja, olja in plin, ali B2B storitve, na prvi pogled težja ali celo nemogoča opcija, zato jih marsikatero podjetje preprosto spregleda in se raje osredotoča na Linkedin oglaševanje. To pa ravno pomeni, da ste že z nekaj iznajdljivosti lahko korak pred njimi.

31/05/2019

Zakaj so buyer personas pomembne za vaš posel?

https://www.pixel.si/vodic/vodic-po-buyer-personas/

Buyer persona iz vaše skupine potencialnih kupcev naredi oprijemljivo osebnost. Razmislili in spoznali boste njene probleme, potrebe, želje, cilje in ovire. Ko se boste v prihodnje lotili priprave ponudbe in novih vsebin, jo boste naslovili bolj pametno in neposredno.

Buyer persona vam bo pomagala pri doslednosti vaših besedil in ponudb – vašim potencialnim strankam ne boste enkrat ponujali svojih storitev / izdelkov na en način, drugič na drug, enkrat poudarjali eno prednost in naslednjič drugo. Vsaki personi boste predstavili enako zgodbo – na njen način in v njenem jeziku.

Tudi priprava in oblikovanje negativnih personas lahko vašemu podjetju pomaga pri viziji in etiki, saj z njimi določite stranke, s kakršnimi ne želite sodelovati.

31/05/2019

Daljši prodajni lijak pomeni več korakov preden se stranka odloči za nakup. Včasih je potrebno dolgo potrpljenja, nevsiljivega prepričevanja, pomoči in svetovanja, da stranki pomagamo priti do rešitve, ki jo potrebuje. V večini primerov to pomeni različne oblike oglasov, ki vodijo do različnih pristajalnih strani z različnimi cilji in vsebino.

https://www.pixel.si/vodic/vodic-po-svetovalni-prodaji/

Zakaj? Stranka želi vedeti, zakaj ste prav za njo najboljša izbira, hkrati pa želi veliko informacij o izdelkih / storitvah, ki jih ponujate. Ima svoje pomisleke, skrbi in ovire glede nakupa. Primerja vas z vašimi konkurenti – v dobi Googla, socialnih medijev in pametnih telefonov je samo klik stran od njih.

Zato jih morajo vaša spletna stran in vsak vaš oglas prepričati v to, da ste prava izbira in jim predstaviti osebno, toplo, svetovalno plat vašega podjetja. Z oglasi in stranjo začenjate in obnavljate razmerja s strankami prav tako kot osebno. Pri spletnem nastopu veljajo enaka pravila kot pri osebnih stikih.

31/05/2019

Influencer = oglaševanje + social proof = 2 najmočnejša parametra naenkrat

https://www.pixel.si/vodic/vodic-po-influencer-marketingu/

Influencerji po svoji mreži širijo vsebino o tvoji blagovni znamki, jo priporočajo svoji zvesti publiki, in so ji na voljo za več informacij ali vprašanja o vašem podjetju. Vzpostavitev kontakta z influencerjem pred tvojo konkurenco lahko zato pomeni ključno spremembo v uspehu podjetja.

- 92% generacije milenijcev bolj zaupa influencerjem iz social media kot znani osebnosti (pevci, igralci, športniki, ipd.)
- 67% tržnikov namerava v roku enega leta povečati budget za influencer marketing
- Trg influencer marketinga naj bi do leta 2020 znašal 5-10 milijard dolarjev (USD)
- Google rezultati iskanja iz leta 2017 beležijo kar 325% povečanje iskalnega pojma “influencer marketing” glede na prejšnje leto

31/05/2019

Stories oglasa uporabnik ne more najti med organskimi Stories, če se mu oglas ne prikaže samodejno. Zato je pomembno, da se pri oblikovanju Stories oglasa držimo treh načel: močna vizualnost oglasa, jasna sporočilnost in usmerjenost v cilj oglasa.

https://www.pixel.si/vodic/instagram-stories-oglasi/

Pri tem pa ne smemo pozabiti na ostale nasvete pametnega digitalnega oglaševanja - oglasi naj bodo izdelani po meri za določeno ciljno publiko oz. buyer persono, za njihovo fazo v prodajnem procesu, temu primerno naj bo tudi ciljanje. Zmotno je mišljenje, da so Stories oglasi že tako ali tako samo za mlajšo publiko, ki je po vrh vsega še pripravljena takoj kupiti od vas.

Tudi Stories oglasi imajo svoj prodajni lijak, tudi tu peljete uporabnika od začetka do konca prodajnega procesa, mu najprej servirate informativne oglase, da sploh spozna vašo pnudbo ter svojo potrebo, potem pa začnete z bolj podrobnimi oglasi o prednostih vaše ponudbe in nenazadnje s prodajnimi oglasi.

Pixel.si

14/04/2021

13/04/2021

08/04/2021

08/04/2021

08/04/2021

31/05/2019

31/05/2019

31/05/2019

31/05/2019

31/05/2019

31/05/2019

31/05/2019

Address

Website

Alerts

Contact The Business

Shortcuts

Share