MAAD Creatives

MAAD Creatives Brand Consultancy \ Graphic Design / Donuts

Our CD goes on Channel 8 News to share about the integration of sustainability initiatives into the design of the agency...
07/02/2024

Our CD goes on Channel 8 News to share about the integration of sustainability initiatives into the design of the agency's CNY red packets this year.

In addition to employing eco-friendly production methods like using FSC papers and soy-based ink printing, the team also aimed to enhance the longevity of the physical red packets in a creative manner. Instructions for crafting an accordion dragon out of the red packet as an artistic display piece are printed on the underside of each red packet.

12/01/2023

We had fun conceptualising and launching our in-house red packets yet again! This year's concept seeks to celebrate individualism this Lunar New Year with something you can call your own!

๐—•๐—ฒ ๐—ฌ๐—ผ๐˜‚๐—ฟ ๐—ข๐˜„๐—ป ๐—ฃ๐—ฒ๐—ฟ๐˜€๐—ผ๐—ป, ๐—–๐—ฟ๐—ฎ๐—ณ๐˜ ๐—ฌ๐—ผ๐˜‚๐—ฟ ๐—ข๐˜„๐—ป ๐—•๐˜‚๐—ป๐—ป๐˜† | Are you a minimalist or do colours power your life? Whichever is preferred, the ๐™ˆ๐˜ผ๐˜ผ๐˜ฟ ๐™Š๐™๐™„๐˜ฝ๐˜ผ๐™‰๐™„ (๐™ค๐™ง๐™ž๐™œ๐™–๐™ข๐™ž ๐™—๐™ช๐™ฃ๐™ฃ๐™ฎ) ๐™ง๐™š๐™™ ๐™ฅ๐™–๐™˜๐™ ๐™š๐™ฉ๐™จ gives recipients the freedom to express themselves โ€“ each Oribani can be folded into a 3D rabbit ๐Ÿฐ that comes with stickers to 'dress up' a personalised paper pet!

This extends the lifespan of a red packet as your ORIBANI can be used as an artistic display piece anywhere you fancy!

Folding instructions are printed on the inside of each Oribani and if you've received one, we also have an instructional video on our microsite if you need some assistance in forming up your bunny ๐Ÿฐ

www.maadcreatives.com/oribani2023

It's a mad MAAD gifting season again!To all our old (some go way back as far as 8 years since we started!) as well as ne...
06/12/2022

It's a mad MAAD gifting season again!

To all our old (some go way back as far as 8 years since we started!) as well as new clients, thank you so so much for believing in us. We hope you like the little token of appreciation (that took us a coupla months to ideate and custom make with a very talented meringue artist) that will be reaching you very soon this week!

06/12/2022

We take our yearly client gifting task very seriously.

How the week has been. tgif.
23/09/2022

How the week has been. tgif.

Same same but different. Spot the difference.
21/09/2022

Same same but different. Spot the difference.

New team member in the office today.
29/07/2022

New team member in the office today.

09/06/2022

till 11 July @ Changi Airport!

09/01/2022

Paying homage to the Chinese Zodiac Tiger for the upcoming Lunar New Year, the studio has made the conventional red packet look super cool-lectible; with creative and kooky reimaginations of the โ€˜Hadoukenโ€™ power fireball from the Nintendo game โ€˜Street Fightersโ€™ ๐ŸŽฎand the iconic huat fruit, ong lai ๐Ÿ (pineapple)!

Each pack comes with 3 unique red packets:

1. HUATdouken โ€“ the ่ดข็ฅž่™Ž (cai shen ye tiger) is busy shooting fireballs of ingots all-year-round.

2. Ong Lai Cat โ€“ A kooky version of the giant cat dressed in the iconic huat fruit ong lai suit (ong lai - a Chinese dialect for pineapple).

3. Lion Dance โ€“ a word play on a common New Year auspicious greeting ไบ”่ค”่‡จ้–€ (wu fu ling men) which translates to โ€˜5 blessings arriving at your doorโ€™, where the ไบ” (five) has been replaced by ่™Ž (tiger). The lettuce in the lionโ€™s mouth represents โ€˜้‡‡่œโ€™ (cai cai - picking vegetableswhich sounds like โ€˜้‡‡่ดขโ€™ (picking wealth).

This year's concept seeks to bring to life a design that elicits oneโ€™s senses of sight and touch. Each tiger is uniquely illustrated from scratch and custom-made into an embroidery patch which is then pasted onto the red packets by hand.

09/01/2022

Ready for some HUATdoukens?!

2022 ๐Ÿฏ(HU)ATs work-in-progress!
06/01/2022

2022 ๐Ÿฏ(HU)ATs work-in-progress!

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Singapore

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Monday 09:00 - 18:00
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Thursday 09:00 - 18:00
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