15/01/2026
The future belongs to publishers who:
1️⃣ Connect product, data, and monetization.
2️⃣ Build trust as a revenue driver.
3️⃣ Know their audience beyond impressions.
To explore what this really means in practice, we sat down with Alessandro De Zanche.
The conversation went far beyond CPMs, fill rates, and shiny tools, into the fundamentals the industry keeps avoiding.
Alessandro brings decades of experience across Yahoo, News Corp, Telefónica, GfK - An NIQ Company, and dentsu, and now advises publishers, platforms, and institutions across Europe as an independent consultant through not just ADZ.
We discussed:
• Strategy: Audience centricity vs. short-term gains
• Privacy: Revenue opportunity vs. compliance tax
• Consent: Earning trust vs. forcing clicks
• Programmatic: Open standards vs. opaque supply chains
• Structure: Integrated teams vs. organizational silos
• AI: Practical tool vs. strategic savior
This isn’t a conversation about ad-monetization hacks.
It’s about building a quality ecosystem where audiences, advertisers, and media owners actually win, together.
A deep dive into adtech with Alessandro De Zanche, covering audience trust, privacy-led monetization, and the future of programmatic.
