With more 20 years of acquired experience, expertise and exposure gained from marketing agencies, boutique agencies, the nimble set up has now evolved to include an integrated content creation support, videography and livestreaming. It has been a privilege to work with diverse groups of people from different levels, managing tactical and production roles, applying winning formulas on projects for
companies such as Nike, Canon, Din Tai Fung, Orchid Country Club, World of Watches and BW Group. Recently Pufferfish renamed and reimagined as ThePufferfish. Photo | Video | Livestream | Creative Production
*** What we do ***
We help SME like yours create and transform online presence into effective 24/7 Sales Person even if you don’t have the capacity or know-how!
*** Long story ***
Since 2000, the team has been in the creative industry designing and creating content for websites, print advertisements, marketing collateral, Corporate Identity; producing images through photography and interactive presentations. As you can see, these services are more of a supporting role, with no direct, measurable impact on the sales. No matter how well the photos, video or design may look, if the target audience does not see them, all these initiatives would go to waste. On a personal level, we want to grow in a business that:
- allows us more time with our family;
- will not risk our lives or limbs going in dangerous locations, scaling heights;
- gives us the satisfaction of helping other businesses thrive in the face of competition from the big boys. From all the meetings and consultation with my clients, learning to understand their company and marketing needs (yes, to create good photos and any design work, we need to learn about their marketing plans too) I have gathered some stumbling blocks of marketing:
– minimal budget
– how and where to target
– ROI? Measurable?
– “I think I'm not established yet… how?” type of valid reason
– no professional looking website and flyers.
– NO online presence at all! So… how is the above stating-the-facts observation going to help grow your business? For the past years, we have been investing time and resources to test out and learn effective digital marketing avenues. We have gathered that, through proper strategy and planning, marketing systems can be readily set up and developed to target the right audience. In some cases, you can get cold leads into active buyers, with NO website, NO customer list and NOT on any business listing. In other cases, you may need to build your mailing list to discover what your audience is looking for, generate awareness, create interest, generate sales and repeat that cycle. Depending on your unique situation, we can customise marketing strategy for you that can be useful and efficient. Our most basic and initial goal is to end the days of blindly tossing random flyers to random places. Next, let’s stop paying for business/service listings, just to be side-by-side with your COMPETITORS. I know, this sounds too good to be true.
5 years ago, maybe. With all the crucial information and offerings ready, the quickest tool can be up and running in as little as 5 working days. To this end, I want to thank you for taking an interest in growing your business by reading this far! As promised here’s a quick tip you can use right now to increase your sales and lead.
*** TIP #1 ***
Offer a basic package to hook them in. Don’t leave the money on the table. Ask if they want additional options and higher price packages that are of much better value! There’s always 10% of your customers out there wanting premium package!
*** TIP #2 ***
You want their names and emails or ask for their Likes. “Like us on Facebook”? But what’s in it for them? Prepare a related and useful report or an irresistible offer they can get in exchange for their details through your mailing list form!
*** Who is this for? ***
If you are a new business looking to kick-start your sales to get the momentum going…
you will benefit tremendously from this system as we will be laser targeting audience who wants your service. If you are more advanced and already generating income, you will see how this system can add even more customers to your existing base.
