23/03/2026
Do you know what makes a good bowl of prawn noodles?
It’s not just the prawns. It’s also the broth. Slow-cooked, layered, balanced.
It’s knowing how much dosage of the different sauce to add, whether it’s dry or soup.
Every good stall has a recipe.
And that recipe is not random.
It’s designed for a certain kind of customer. And that’s what an Ideal Customer Profile really is.
Your ICP is your recipe.
It shapes how you position your product.
How you price it.
How your sales team speaks.
How your onboarding is structured.
Even how your operations are built.
When companies don’t know their ICP, they start tweaking the “broth” for everyone. A bit sweeter for this segment. A bit saltier for another. Add more toppings here. Remove something there.
Eventually, the bowl loses its identity.
Clarity on your ICP doesn’t shrink your market.
It sharpens your flavour.
And this bowl?
It’s just right for me.
