27/05/2024
We're almost half way into 2024 already! ๐ฑ
Although it's not something we often do, looking back right now to gain some valuable marketing trends for 2024 seems just right. Here are some brief highlights of marketing trends in 2024 so far.
1. ๐๐ฑ ๐ฆ๐ฝ๐ฒ๐ป๐ฑ ๐ถ๐ ๐ผ๐ป ๐ง๐ต๐ฒ ๐ฅ๐ถ๐๐ฒ - There's been a positive trend upwards with 81% anticipating a budget increase in the APAC region for 2024 compared to just 56% in 2023.
2. ๐๐ฟ๐ฎ๐ป๐ฑ ๐๐๐ถ๐น๐ฑ๐ถ๐ป๐ด ๐ถ๐ ๐ก๐ผ๐ ๐๐ฟ๐ถ๐๐ถ๐ฐ๐ฎ๐น ๐ณ๐ผ๐ฟ ๐๐ผ๐ป๐ด-๐ง๐ฒ๐ฟ๐บ ๐ฅ๐ข๐ - Research has found that 10% - 35% of ongoing marketing is done for brand equity.
3. ๐๐ถ๐ด๐ถ๐๐ฎ๐น ๐๐ฑ๐ ๐ข๐ป-๐ง๐ฎ๐ฟ๐ด๐ฒ๐ ๐ฅ๐ฒ๐ฎ๐ฐ๐ต ๐ฉ๐ฎ๐ฟ๐ ๐ช๐ถ๐ฑ๐ฒ๐น๐ - Reaching audiences today requires a much deeper understanding of how they engage with media, especially across digital channels. Across all markets, on-target rates are higher across mobile than desktop.
Have you noticed any other digital trends so far this year? Share them with us!