09/03/2026
We often work with founders and CEOs who need products that help close rounds, teams that rely on design to build credibility and momentum.
With Linearity (formerly Vectornator), credibility still mattered, but not to close rounds. The story was different.
By the time we got involved, Vladimir had already had enough investment. The product was loved by millions of designers and trusted by teams at Disney, Marvel, BBC, and Apple. But their website didn’t match the product experience and fell short of conveying the excitement and buzz within their community.
They needed a team to help turn that vision into a digital reality. That’s where we came in, an honor, and a big challenge. Because the people we needed to convince with design weren’t investors, they were designers. A much tougher crowd.
But let’s rewind, because this is the kind of story that deserves to be told properly.
It starts with a 17-year-old kid, Vladimir, born in Romania and raised in Germany, ran into a problem many designers know all too well: he couldn’t find a design tool that felt right for the illustrations he wanted to make.
Most kids would’ve given up, turned on the TV, and moved on. Vladimir didn’t.
Instead, he decided to build his own solution. Armed with YouTube tutorials and forum posts, he started writing his first lines of code. What began as a hobby slowly turned into something much bigger.
Fast forward a few years, and that side project grew into a product designers genuinely cared about.
That’s when we got involved, to help bring the same level of care and quality to the website. We’ve now been working together for 7 years, watched the product grow, evolve into Linearity, and we recently launched their new website.
We’ll be sharing more from this project soon.
Follow along, it turned out pretty cool.
https://www.linearity.io/