Mobvista.

09/03/2026

🎉 Happy 13th birthday to Mobvista! 🎂🥳

From inspiring remarks by our founders to an employee awards ceremony celebrating the talent behind our innovation, our anniversary celebration was a special moment to reflect on how far we’ve come together.

Thank you to everyone who has been part of this journey. Here’s to continuing to innovate, grow, and shape the future of mobile together. 🥂✨

15/01/2026

What does the future hold for digital advertising? 🔍

In this article, Greg Castro, VP of Global Partnerships, shares his perspective on the key trends advertisers and growth leaders should watch to stay ahead in 2026:

🟣 𝗧𝗵𝗲 𝗿𝗶𝘀𝗲 𝗼𝗳 𝗻𝗼-𝗰𝗼𝗱𝗲 𝗽𝗹𝗮𝘆𝗮𝗯𝗹𝗲 𝗮𝗱𝘀: Lowering the technical barrier is making interactive creatives the new standard for engagement.
🟣 XMP 𝗱𝗿𝗶𝘃𝗶𝗻𝗴 𝗺𝗲𝗱𝗶𝗮 𝗯𝘂𝘆𝗶𝗻𝗴 𝗮𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻: Multi-channel media buying is moving toward a more streamlined, "hands-free" future.
🟣 𝗜𝗻𝘀𝗶𝗴𝗵𝘁 𝘁𝗿𝗮𝗰𝗸𝗲𝗿𝘀 𝗮𝗿𝗲 𝗱𝗿𝗶𝘃𝗶𝗻𝗴 𝗮 𝗹𝗲𝗮𝗽 𝗶𝗻 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗮𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀: New insight trackers are replacing guesswork with deep, data-driven creative strategies.

👉 Read the full piece here: https://advertisingweek.com/the-future-of-digital-advertising-no-code-creation-smart-automation-and-deeper-analytics-by-2026/

_Editorial 12 hours ago The Future of Digital Advertising: No-Code Creation, Smart Automation, and Deeper Analytics by 2026 by Advertising Week 0 By Greg Castro, VP, Global Partnerships, Mobvista Every day produces new technological developments that shorten decision-making cycles and drive greater....

24/12/2025

✨ 𝑆𝑒𝑎𝑠𝑜𝑛’𝑠 𝑔𝑟𝑒𝑒𝑡𝑖𝑛𝑔𝑠 𝑓𝑟𝑜𝑚 𝑡ℎ𝑒 𝑀𝑜𝑏𝑣𝑖𝑠𝑡𝑎 𝑡𝑒𝑎𝑚!

As the year winds down, we’re grateful for the people, partnerships, and shared progress that made it meaningful. Wishing you a season filled with warmth, celebration, and momentum heading into the new year. 🥂

22/12/2025

🎄 Christmas has arrived at Mobvista!

Our offices around the world are officially in holiday mode, filled with festive vibes and seasonal cheer. ✨

As the year comes to a close, we’re grateful for the people and partnerships that made 2025 such a meaningful journey. Wishing everyone a joyful holiday season and a bright start to the year ahead! 🎅🎁

03/12/2025

Thrilled to celebrate Mintegral’s strong performance in the newest AppsFlyer Performance Index!

18/11/2025

Non-gaming apps have grown 𝟰𝟵% 𝗶𝗻 𝘁𝗵𝗲 𝗽𝗮𝘀𝘁 𝘆𝗲𝗮𝗿, intensifying the UA race and raising the bar for creative performance.

To win quality installs and long-term engagement, your ad creative must go beyond attention — it needs to clearly show value and inspire action.💡

👉 Read the full guide here: https://www.mobvista.com/en/community/blog/ad-creative-strategies-for-non-gaming-user-acquisition/?utm_source=facebook

Non-gaming apps are growing fast, intensifying the UA race. Learn key ad creative strategies to capture attention, drive installs, and scale effectively.

12/11/2025

At Mobvista, we’re harnessing the power of AI to help developers and marketers grow smarter and faster.

✨ Mintegral leverages AI to predict traffic value, optimize budget allocation, and drive smarter ROAS decisions.
🎨 Playturbo applies AI to generate, localize, and refine creatives at scale.

Swipe through to see how AI powers Mobvista’s innovation.👇

04/11/2025

Is the "Scale Trap" slowing down your team? How we're using in-house AI to shift from repetitive tasks to innovation.

In mobile marketing, speed and precision are everything. But traditional processes can trap teams in daily, repetitive tasks, which ultimately slow down growth.

That’s why we built MAXAgent, Mobvista’s in-house AI platform, to help teams work smarter, move faster, and focus on what truly drives growth.

👇 Discover how AI is driving Mobvista's transformation and bringing innovative solutions to our partners.

31/10/2025

🎃 The Halloween spirit has taken over Mobvista! 👻

Our office is under a spooktacular spell — cobwebs, pumpkins, and plenty of treats to go around! 🍬

While we're having fun with the festivities, we're also helping our partners:

✨ Skip the “tricks” of manual ad tuning
🎯 Grab the “treats” of maximum ROI
☕️ And save time for pumpkin spice everything!

Stay savvy, stay spooky — and have a frightfully fun Halloween! 🦇🧡