fFurious

fFurious fFurious is a multidisciplinary creative agency in Singapore. A multidisciplinary creative agency in Singapore since 1999.

Micron Technology partnered with AI Singapore to strengthen artificial intelligence (AI) literacy and talent development...
11/03/2026

Micron Technology partnered with AI Singapore to strengthen artificial intelligence (AI) literacy and talent development in Singapore. This initiative is designed to enable AI skills to be more accessible for learners through workforce and education programmes.

Our team designed a four-sided showcase panel to vividly highlight Micron’s advancements in AI and technological innovation, as well as a series of large, illuminating panels to showcase AI integration in Micron’s operations. The different panels featured diverse integration in various expertise, including live demonstrations of a robot dog in a manufacturing environment, VR goggles that offered visitors an immersive experience of Micron’s onboarding and training process, and more.

Bright, vibrant key visuals were carefully designed and projected during the signing ceremony, marking a spectacular start to the initiative for Micron Technology and AI Singapore.

Once the creative sanctuary of Singaporean pioneer artist Chen Wen Hsi, 5 Kingsmead Road stands today as a unique inters...
13/02/2026

Once the creative sanctuary of Singaporean pioneer artist Chen Wen Hsi, 5 Kingsmead Road stands today as a unique intersection of heritage and modern architecture. Designated by the National Heritage Board as the only private residence of its kind, this historic site has been transformed into the “Gallery House”—a private home that doubles as a public-facing arts space.

Under the vision of collector Audrey Koh, the residence was rebuilt to preserve and highlight two original monumental murals, ensuring Chen’s legacy remains central to the site’s new chapter.

We are proud to have designed and developed the official digital experience for 5 Kingsmead. Our gallery-inspired interface honors this storied history, featuring interactive interior imagery and compositional breakdowns that allow visitors to explore the depth of the artworks on display.

Honoring the past, curated for the present.

View the website at 5kingsmead.sg.



The strategic goal for the 111 Family Office and Foundation visual identity was to convey trust, credibility, and struct...
12/02/2026

The strategic goal for the 111 Family Office and Foundation visual identity was to convey trust, credibility, and structural support. The foundation’s work in providing resources for family investments and trusts required a visual language rooted in authority and discretion.

The core of the identity is a bespoke wordmark designed to function like a stamp or a seal, immediately establishing a sense of reliability. Within this architectural mark, the numeral “111” is rendered in an ascending formation, creating a visual slant that represents the growth of the resources the foundation provides. The numerals themselves are structured to appear as pillars, signifying foundational support for the communities served.

An elegant serif typeface was selected to reflect the family heritage integral to the foundation’s history. The primary color palette—a rich navy blue and a clean white—was chosen to reinforce the core brand attributes of trustworthiness, prestige, and transparency.

The identity’s principles were extended to the brand collateral, most notably the business cards. A selection of fine, heavyweight paper stock provides a tactile sense of substance and quality. We employed specialized finishing techniques to translate the brand’s core attributes into a physical form. The wordmark is rendered with a precise foil stamp, while the sigil is applied as a blind emboss, creating a subtle, tangible impression that reinforces the themes of discretion and prestige.

To complete the system, we developed a discrete sigil composed of custom letterforms. This symbol serves as a subtle, internal signifier of the foundation’s purpose. Its application across brand collateral is intentionally understated, creating a layer of communication recognizable only to those affiliated with the foundation, thereby reinforcing the private and trusted nature of their work.

Having the distinct privilege of partnering with Micron Technology, our agency orchestrated the grand inauguration of th...
11/02/2026

Having the distinct privilege of partnering with Micron Technology, our agency orchestrated the grand inauguration of their advanced double-story wafer manufacturing fab. The primary goal was to create an immersive and impactful experience that truly reflected Micron’s innovation and vision.

Following the reception, guests were ushered into the auditorium hall, where our team’s creative vision came to life through dynamic ultra-widescreen videos. These included an animated key visual, a compelling showcase of Micron’s presence in Singapore, and sophisticated ceremonial motion graphics, setting an awe-inspiring tone for the event.

For VIPs, we meticulously designed a built-in showcase of Micron’s technological innovations in the lobby, followed by a series of engaging displays that vividly illustrated Micron’s vibrant culture and the significance of their new facility.

The cafeteria was transformed into an interactive zone, featuring a large, neon-illuminated key visual display with a built-in cutout of the new facility – a perfect photo opportunity for guests. Adjacent to this, a 360° VR experience zone offered an intriguing glimpse into Micron’s diverse processes, captivating attendees with cutting-edge engagement. The journey culminated with a custom-built award showcase, highlighting Micron’s remarkable achievements.

Beyond the visual spectaculars, our team also designed a full suite of event collaterals. This included specially crafted badges, lanyards, and exclusive gifts, ensuring a cohesive brand experience. A monumental outdoor banner, suspended by cranes, provided a dramatic backdrop for the outdoor ceremony, underscoring the scale and importance of this milestone.

Every element, from digital content to physical installations and printed materials, was thoughtfully conceived and executed to deliver an unforgettable launch for Micron Technology. We’re thrilled to have played a pivotal role in celebrating this monumental step forward in semiconductor innovation.

Lykke is a homegrown soft-serve brand with a modern twist on local flavours.Reflecting the soft and light qualities of s...
06/02/2026

Lykke is a homegrown soft-serve brand with a modern twist on local flavours.

Reflecting the soft and light qualities of soft-serve ice cream, Lykke’s wordmark mirrors its texture by featuring distinct round twists and swirls in its typography.

The word Lykke, meaning joy and happiness, is reflected in the long curve at the end of the letter ‘e’. This curve symbolises a smile and serves as a visual element of the identity. A playful illustration of a tongue is incorporated at the end of the wordmark. This is inspired by the pronunciation of Lykke which sounds like “Licky”.

The core colour palette consists of white and blue, inspired by the colours of soft-serve, with a splash of bright baby pink.

The identity also features a rounded typeface reflecting the softness of soft-serve ice cream, making the brand feel friendly, youthful, and inviting.

All in all, these distinct elements come together to form a brand identity that is playful and jolly, transporting patrons on a spectacular journey through the fun and modern flavours of Lykke.

05/02/2026

Lykke is a homegrown soft-serve brand with a modern twist on local flavours.

Reflecting the soft and light qualities of soft-serve ice cream, Lykke’s wordmark mirrors its texture by featuring distinct round twists and swirls in its typography.

The word Lykke, meaning joy and happiness, is reflected in the long curve at the end of the letter ‘e’. This curve symbolises a smile and serves as a visual element of the identity. A playful illustration of a tongue is incorporated at the end of the wordmark. This is inspired by the pronunciation of Lykke which sounds like “Licky”.

The core colour palette consists of white and blue, inspired by the colours of soft-serve, with a splash of bright baby pink.

The identity also features a rounded typeface reflecting the softness of soft-serve ice cream, making the brand feel friendly, youthful, and inviting.

All in all, these distinct elements come together to form a brand identity that is playful and jolly, transporting patrons on a spectacular journey through the fun and modern flavours of Lykke.

19/12/2025

Look both ways! We’re rounding out our animated series for Micron’s ‘Live Safe+ On the Move’ campaign with a feature on Pedestrian Safety.

To make the message stick, we created an impactful and attention-grabbing video. Our animated characters navigate crosswalks and sidewalks while a crisp voiceover delivers instructive advice in a warm, authoritative tone. The dynamic animation makes these simple but crucial tips easy to recall and holds the viewer’s focus.

The result is a powerful combination of visuals and audio that ensures pedestrians start off on the right foot.

19/12/2025

Next up in our animated series for Micron’s ‘Live Safe+ On the Move’ initiative is a guide for cyclists: Four rules for two wheels.

Our goal was to create a memorable learning experience to capture attention. We paired our charming animated characters with a professional voiceover that delivers clear, instructive advice on signaling, visibility, and sharing the road. The polished animation makes these rules easy to understand, holding the viewer’s focus and helping the safety tips stick.

By pairing engaging visuals with clear audio, we created a safety message that breaks the cycle of bad habits and resonates long after the video ends.

18/12/2025

On two wheels, safety is everything. Presenting our ‘Motorcycle Safety’ animation for Micron’s ‘Live Safe+ On the Move’ campaign. This one is for all the riders.

We aimed to create a highly engaging video that could effectively capture attention. In this video, our animated characters demonstrate key motorcycle safety protocols, guided by a warm and authoritative voiceover. The lively animation holds the viewer’s focus, simplifying complex scenarios and making tips on riding safety and road awareness easy to remember.

Striking visuals. Clear audio. A vital message designed to get motorcyclists’ minds in the right gear.

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