Orient Design Singapore (Packaging & Branding)

12/06/2026

Singapore Airlines Snack Packaging Design
Singapore Airlines appointed Orient Design to develop a special snack packaging design incorporating its signature batik-inspired graphic. The refined metallic finish and clear layout create a distinctive, premium, and brand-consistent in-flight presentation.
新加坡航空委任 Orient Design 设计一款特别的零食包装，将精巧的包装形式与新航蜡染风格图案相结合，强化品牌一致性，并提升新加坡航空的高端形象。
www.orientbranding.com
www.orientdesign.com.sg

#新加坡航空 #零食包装设计 #航空包装设计 #食品包装设计 #高端包装设计 #蜡染图案设计 #品牌包装设计 #新加坡包装设计

07/06/2026

Underdog Pet Food Packaging Design
Orient Design developed the packaging design for Underdog frozen pet food and treats, creating a warm and approachable identity for a Singapore pet food brand.
The packaging presents a trustworthy, international-quality appearance, while playful illustrations give the brand a friendly personality. Bold product names, the “Complete and Balanced” message, and clear USP icons help customers identify each product quickly. Through its commitment to quality and service, Underdog has grown into a recognised brand in the frozen pet food market.
Orient Design 为 Underdog 冷冻宠物食品与宠物零食 进行包装设计，为这个新加坡宠物食品品牌打造温暖且亲切的品牌形象。包装呈现值得信赖且具国际水准的视觉效果，并以趣味插画赋予品牌友善的个性。醒目的产品名称、“Complete and Balanced” 信息以及清晰的产品卖点图标，让消费者能够快速识别不同产品。凭借对产品品质与服务的坚持，Underdog 已逐步发展成为冷冻宠物食品市场中具有辨识度的品牌。
www.orientbranding.com
www.orientdesign.com.sg

#宠物食品包装设计 #狗粮包装设计 #鲜食狗粮 #宠物品牌设计 #食品包装设计 #零售包装设计 #新加坡包装设计 #新加坡品牌设计

31/05/2026

CMC Sugar Flush Packaging Design
Orient Design developed the packaging design for CMC Sugar Flush, creating a clean and professional product presentation.
The glossy black bottle, minimal label, bold CMC logo, and clear product name create a modern and premium appearance. The restrained visual approach strengthens brand recognition and presents a polished health product image.
亮黑色瓶身、简约标签、醒目的 CMC 标志和清晰的产品名称，共同呈现现代且高端的质感。克制而精炼的视觉设计强化了品牌辨识度，并塑造出专业、可靠的健康产品形象。
www.orientbranding.com
www.orientdesign.com.sg

#保健品包装设计 #健康产品包装设计 #瓶装包装设计 #新加坡包装设计

24/05/2026

24/05/2026

KSP Fresh & Frozen Meat Branding Design
Orient Design developed the branding design for KSP Fresh & Frozen Meat, creating a strong and memorable identity for a trusted meat supplier established since 1999.
The logo is inspired by a pork meat quality chop identification stamp, using bold red typography, an oval badge shape, and a distressed texture to express freshness, quality, and reliability.
Orient Design 为 KSP Fresh & Frozen Meat 进行品牌设计，为这个自 1999 年成立的可信赖肉类供应商打造强而有力、令人印象深刻的品牌识别。标志灵感来自猪肉品质检验印章，采用醒目的红色字体、椭圆形徽章造型和复古磨损质感，表达新鲜与品质。
www.orientbranding.com
www.orientdesign.com.sg

#肉类品牌设计 #肉类品牌形象 #食品品牌设计 #批发肉类品牌 #网上肉类供应商 #鲜肉冷冻肉 #优质肉类品牌 #新加坡品牌设计

24/05/2026

KSP Fresh & Frozen Meat Branding Design
Orient Design developed the branding design for KSP Fresh & Frozen Meat, creating a strong and memorable identity for a trusted meat supplier established since 1999.
The logo is inspired by a pork meat quality chop identification stamp, using bold red typography, an oval badge shape, and a distressed texture to express freshness, quality, and reliability.
Orient Design 为 KSP Fresh & Frozen Meat 进行品牌设计，为这个自 1999 年成立的可信赖肉类供应商打造强而有力、令人印象深刻的品牌识别。标志灵感来自猪肉品质检验印章，采用醒目的红色字体、椭圆形徽章造型和复古磨损质感，表达新鲜与品质。
www.orientbranding.com
www.orientdesign.com.sg

#肉类品牌设计 #肉类品牌形象 #食品品牌设计 #批发肉类品牌 #网上肉类供应商 #鲜肉冷冻肉 #优质肉类品牌 #新加坡品牌设计

08/05/2026

Sakura Rice Packaging Design 米包装设计
Orient Design developed the refreshed packaging design for Sakura Rice, creating a bold and recognisable rice pack that strengthens its presence in the Malaysian retail market.
The packaging uses a vibrant green base with a strong pink Sakura brand panel for high shelf visibility and easy brand recognition. The Sakura flower icon, subtle background patterns, and “Since 1983” detail communicate heritage, trust, and product familiarity.
The refreshed design brings back the core identity of SAKURA while giving the packaging a cleaner, stronger, and more contemporary retail presence.
Orient Design 为 Sakura Rice 重新设计包装，打造醒目且易于识别的米包装，进一步加强品牌在马来西亚零售市场的存在感。
包装采用鲜明的绿色为主色，并搭配强烈的粉红色 Sakura 品牌区块，以提升货架视觉效果和品牌辨识度。Sakura 花朵标志、细致的背景纹样以及 “Since 1983” 元素，传达出品牌的历史传承、信任感与熟悉度。
此次包装更新重新带回 SAKURA 的核心品牌识别，同时让整体包装呈现更清晰、更有力量且更具现代感的零售形象。
www.orientbranding.com
www.orientdesign.com.sg

English Hashtags:

#米包装设计 #食品包装设计 #零售包装设计 #马来西亚米品牌 #品牌包装设计 #包装设计 #马来西亚包装设计 #新加坡包装设计 #樱花米包装

01/05/2026

Shi Le Po 食乐坡 Potato Chips Packaging Design
Orient Design was appointed by FNA to develop the brand and packaging design for Shi Le Po Potato Chips, creating a memorable snack brand with a strong Singapore identity.
The packaging uses soft pastel colours, hand-drawn illustrations, and a bold brand logo to express a warm, nostalgic, and approachable personality. Visual elements such as the chef, heritage street scene, garlic artwork, and potato imagery highlight freshness, flavour, and local character.
Clear product information and icons such as “Chef’s Recipe” and “Oven Baked” help build consumer confidence and strengthen shelf appeal.
Orient Design 受 FNA 委任，为 食乐坡薯片进行品牌与包装设计，打造一个具有鲜明新加坡特色、令人印象深刻的零食品牌。
包装运用柔和的粉彩色调、手绘插画和醒目的品牌标志，呈现出温暖、怀旧且亲切的品牌个性。厨师插画、传统街景、蒜头元素和薯片视觉，突出了产品的新鲜感、风味特色与本土文化。
清晰的产品信息以及 “Chef’s Recipe” 和 “Oven Baked” 等图标，有助于建立消费者信心，并提升产品在货架上的吸引力。
www.orientbranding.com
www.orientdesign.com.sg

#食乐坡 #薯片包装设计 #零食包装设计 #食品包装设计 #新加坡品牌设计 #新加坡包装设计 #品牌包装设计 #包装设计

25/04/2026

SANTINO — Brand Logo Revamp
Orient Design refreshed SANTINO’s logo by blending Eastern calligraphy and Western branding into a brushstroke-inspired coffee bean concept.
Retaining the original green palette, the new identity reflects heritage, sustainability, and a refined premium coffee positioning
Orient Design 通过融合东方书法与西方设计，以笔触风格的咖啡豆概念重塑 SANTINO 标志。在保留原有绿色主调的同时，新形象传达出传承、可持续性与高端咖啡定位。
www.orientbranding.com
www.orientdesign.com.sg

25/04/2026

LACY’S — Brand & Packaging Redesign
The LACY’S cling film packaging was redesigned to strengthen market presence and improve visibility within competitive retail environments, particularly in open kitchen and food preparation settings.
The new design focuses on creating a bold and highly recognisable identity through a vibrant green colour system, strong typography, and clear product communication, ensuring the product stands out both on shelf and in everyday use. This approach helps build brand familiarity and trust, enabling LACY’S to capture greater market share and establish a stronger presence in both the food service and household segments.

LACY’S 保鲜膜包装经过重新设计，旨在强化品牌在竞争激烈的零售环境中的市场存在感，提升其在开放式厨房及食品准备场景中的可见度。
新设计通过鲜明的绿色视觉、强烈字体表现及清晰的信息传达，打造高度识别的品牌形象，确保产品在货架及日常使用中脱颖而出。此策略有效提升品牌熟悉度与信任感，助力 LACY’S 扩大市场份额，并强化其在餐饮与家庭消费领域的影响力。
www.orientbranding.com
www.orientdesign.com.sg