26/01/2023
The average monthly churn rates for subscription services have long been accepted to be around 6-8%.
What if we told AI analysis could halve those figures for your publication?
Reader engagement rates, times of day they tune in, what they click on and what they ignore- this data is a powerful tool publishers can harness to optimize for capturing audience attention (and ultimately retention rates)!
Get a look into how you can start slashing your publications’ churn rate right now: https://wan-ifra.org/2022/12/weathering-the-churn-5-smart-ways-to-calm-subscriber-apathy-in-stormy-fiscal-seas/
2022–12–15. By using a dynamic paywall and precise data on user behaviour, media companies can identify the risk point at which any particular subscriber is vulnerable to churn. This can be used to shape a robust subscription strategy that keeps audiences engaged through highly tailored content.