31/07/2026
Enterprise brands are sitting on more customer data today than ever before, yet most of it sits completely silent in databases. The real challenge is taking real-time action on it over collecting data.
On July 28th, NCINGA together with CleverTap hosted ๐ง๐ต๐ฒ ๐๐ฟ๐ผ๐๐๐ต ๐๐ผ๐น๐น๐ฒ๐ฐ๐๐ถ๐๐ฒ bringing together 60 top marketing, CX, and digital leaders at Cinnamon Grand Colombo to rethink how we engage audiences.
The big takeaway? Campaign-centric marketing built on rigid schedules and broad segmentation is giving way to something far more effective: autonomous, lifecycle-driven engagement.
Great engagement needs both structure and intelligence. NCINGA lays down the secure, well-governed data foundation, while CleverTap acts as the real-time AI engine on top, listening to live signals and automating the next best action. By cutting out the operational drag of manual campaign ex*****on, marketing teams get their time back for what really matters: strategy, creative storytelling, and brand building.
๐๐ฒ๐ ๐บ๐ผ๐บ๐ฒ๐ป๐๐ ๐ณ๐ฟ๐ผ๐บ ๐๐ต๐ฒ ๐๐๐ฎ๐ด๐ฒ:
- Deepak Lamba, (CRO, CleverTap) and Isuru Ponnamperuma (VP Strategic Solutions, NCINGA) set the stage by tackling a reality every transformation leader faces: acquiring customers is more expensive than ever, making retention the ultimate growth engine.
- Swaminathan Raghunathan (VP Customer Success, CleverTap) showed live how AI decisioning plugs lifecycle leaks before churn even happens.
- Our panel featuring Isuru Dissanayaka (Senior General Manager of Product Marketing at SLT-Mobitel) and Randil Boteju (CDO at Commercial Bank PLC), moderated by Rohan Ganatra (Senior Director of Sales at CleverTap), offered an inside look at how telco and banking leaders are shifting from single transactions towards continuous customer trust.
NCINGAโs Head of Marketing, Gayathrie Dissanayake, captured the spirit of the evening best in her closing words:
"Technology alone isn't the sole differentiator, ex*****on is. Most organisations already possess the customer data they need; the real opportunity lies in building a secure data foundation that turns that information into intelligent, real-time customer engagement."
A huge thank you to everyone who brought their perspectives and energy to the conversation. Because ultimately, the future of marketing isn't about launching more campaigns, it's about making every single interaction count.
CleverTap
