22/05/2026
Most Amazon sellers think more traffic = more sales.
NorthSide had 2.9 million monthly impressions. They had traffic. What they didn't have was the right traffic.
ROAS had collapsed from 4.40x to 1.19x. ACoS peaked at 84%. For every 100 people who clicked their ads, fewer than 1 bought.
The account wasn't broken. It was just talking to the wrong room.
Generic keywords pulling in browsers, not buyers. Irrelevant queries are draining the budget month after month. Vendor-side competition is disrupting their own Buy Box. And paid spend quietly compensating for organic erosion, making the account more dependent on inefficient acquisition than anyone had realized.
When SellerApp stepped in, we didn't increase spend. We improved control over where it went.
✅ Full PPC rebuild around purchase intent, not broad reach
✅ Amazon DSP for top-of-funnel reach + bottom-of-funnel retargeting
✅ Amazon Marketing Cloud to map the actual path-to-purchase
✅ Inventory-aware automation redirecting spend away from weak SKUs
✅ Weekly search term audits with aggressive negative matching
✅ Page 2 keywords scaled to Page 1 organic lift built alongside paid
What followed:
📈 241% growth in total sales — $24K to $83K
📉 ACoS dropped from 84% peak → 4.71%
🚀 ROAS went from 2.58x → 20x+
🎯 CTR improved 66% | CVR: 1.67% → 3.02%
🌱 Organic contribution grew from 65% → 75.3%
Same budget. Completely different outcomes.
Because the problem was never visibility. It was intent. And no amount of spend closes that gap.
If you see your account in this story, that's where we start. Your first audit is free.
👉https://zurl.co/VVIJU