23/08/2026
“Why haven’t they replied?”
Meanwhile, on the other side...
Someone is helping the customer in front of them. The phone is ringing. Another message just arrived. Something needs sorting out.
And the message you sent is sitting there too.
Waiting for attention from someone whose attention is already being pulled in several directions.
We’ve all been the customer waiting.
Some of us have also been the person desperately trying to keep up.
There are humans on both sides of that unanswered message.
Maybe better customer experience doesn’t have to mean asking one of them to carry more.